Mostly If you’re like most bloggers, one of your New Year’s resolutions in 2019 was undoubtedly to get more traffic in 2019.
Now, three months into the new year, you’re probably looking at your Google Analytics report and wondering: why is my traffic growth flat?
You’re not the only one. Countless bloggers around the world are asking themselves the same question.
The truth is that increasing traffic in 2019 requires a very different approach than it did in, say, 2015. The state of marketing has changed drastically in the last few years. The tactics that were rock solid in 2015 barely make a dent in your traffic today.
To increase your blog traffic in 2019, you need to adopt newer, more advanced marketing tactics. Use these tips to grow your traffic this year and beyond.
1. Write less but more authoritative content
If you’ve been blogging for a while, you probably live by a single mantra: produce more content, publish it often.
While this adage stood the test of time for eons (or two decades in SEO years), it doesn’t hold much water anymore.
Recall that is to “organize the world’s information and make it universally accessible”. To this effect, it wants to minimize the amount of time a user spends trying to find the right result.
Which is why you see Google serving answers to so many search queries directly on the results page, instead of driving people to another website.
So when someone searches for a query like “design resources”, Google doesn’t want the user to spend minutes jumping from one site to another. Instead, it wants to direct them to a single source that can potentially list all the design resources they might need.
In practice, this means writing fewer but more authoritative articles. Instead of creating 10 similar keyword-focused pieces, write a single article that covers all the 10 keywords in a single article.
In fact, research shows that longer content also ranks better, attracts more backlinks, and drives more shares.
2. Rework your older content
As an experienced blogger, you likely have a vast archive of published content. Some of this content might have been cutting edge five years ago but is outdated today. As a result, you get hardly any traffic to these pages, if at all.
There are three approaches you can take this with older content:
Update it: For content that is doing relatively well (i.e. ranks between pages 2 and 5 for its target keyword), your best bet is to update the content with fresh information. You can add images, pad out content to include new information, embed videos, etc. to make the content more relevant and valuable.
Delete it: Content that is under 300 words in length and doesn’t rank anywhere close to the first 5 pages should be deleted. This content adds little to no value to your site. In fact, it sends a negative signal to Google that your site has poor quality, outdated and “thin” content. This can potentially harm your SEO.
Redirect it: If you have a lot of short and low-quality articles on a single topic, it might be smarter to redirect them all to a longer, detailed article on the same topic. This way, you drive authority to the longer article and give readers a better experience.
For example, we updated one of our older articles on the Workamajig blog with fresh content. Within weeks of doing that, our weekly traffic started going up, eventually reaching nearly 10x as many people as it did earlier.
3. Write content for the right topics
If you wanted to learn how to ride a skateboard, would you rather read an article about it or watch a video?
Most of you will probably go for a video.
Google thinks so too. If you search for “how to ride a skateboard”, you’ll find that the first few results are dominated by videos.
You might spend 50 hours creating a highly detailed article on riding a skateboard, but you’ll never be able to dislodge these videos from the #1 spot.
This is why you must select the topics you create content for carefully. Don’t just choose a topic because it has strong search volume. Rather, think about the following:
User-intent: Is this keyword related to something commercial? If yes, how can I take advantage of it to monetize my blog?
Search-intent: Is this keyword better served with a video? Or would people prefer to read about it?
Depth: Would a reader rather get an answer to this question immediately? Or would they prefer to get a more detailed understanding of the topic through visuals and background research?
Your goal should be to map your content to the keyword-type. Don’t write 10,000 word blog posts for topics that need video results. And don’t create videos for topics that are better served by an image.
4. Automate your marketing
Marketing automation used to be expensive to buy and complicated to run. In fact, that the only reason they don’t use marketing automation more is because it is “difficult”.
But things are changing fast in the marketing automation landscape. Any blogger can run simple automated email marketing campaigns for just a few dollars a month.
These campaigns don’t have to be complicated. At most, you should be able to collect emails and enter subscribers into a “drip” sequence where you send them targeted emails every few days. This will help you in two ways:
It will familiarize readers with your brand, making it easier for you to sell them anything in the future.
It will help you segment your readers into more targeted categories. You can then use these segments to send them better targeted offers.
For instance, if you run a food blog, you might have two kinds of readers:
-Readers who are only interested in your recipes
-Readers who want your suggestions on the right kitchen equipment to buy.
You can easily create an automated email marketing “funnel” where you send subscribers content related to either of the above two topics. Readers who choose topic #1 automatically get funneled into a “recipes” segment. Those who chose topic #2 get sent to a “buying advice” segment.
The best way to collect email addresses in 2019 remains the humble content upgrade. This is a tactic where you offer some downloadable content that “upgrades” the content the reader is currently reading.
This downloadable content doesn’t have to be complex. As long as it adds relevant value to the content they’re reading, most people will be happy to exchange their email addresses for it.
For example, this music blog has a list of websites that accept music submissions. However, the on-page table is difficult to read. So the blog offers a downloadable “upgrade” which is nothing but the list of blogs in an Excel spreadsheet.
This content upgrade is trivially easy to create, yet it lures in readers because it offers the on-page content in a more palatable format.
Over to you
Blogging success in 2019 is harder than ever. There is more content being produced today than ever. If you want to win traffic and readers, you will have to eschew old-school marketing practices.
Ditch the dogma you learned earlier. Instead, adopt one of these four advanced marketing tactics to make 2019 your best traffic year ever.
Jeff Sullivan is a content marketing manager for , a leading management system for the world’s top agencies. When not helping agencies scale their growth, he can be found fiddling with his guitar or waiting for surfing season to start.
Back in the day, two friends named Balderdash and Hogwash decided they wanted to be seen as really smart.
So they decided to share their thinking and position it as Fairly Important Correctionable Tales In Other News (FICTION).
Seeing that there was a market for people looking for information, Balderdash and Hogwash decided that their brand of FICTION was just what the world needed. So off they set, taking their words of wisdom with them.
For many years, Balderdash and Hogwash were hugely successful. They made a lot of money from people who were hungry for all sorts of information, but didn’t have the wherewithal to check sources for themselves.
This was great for Balderdash and Hogwash, since they could share all sorts of wonderful FICTION and no one would question them. Some of their nuggets included:
- People with phones are more likely to call support centres than go online to chat to a live advisor.
- The Internet allows you to put up a website and bring a million dollars a month into your business from day one.
- Making a viral video is as easy as buying a Flip cam and pressing Record.
- You don’t need to worry about the ROI of social media – instead, worry about baby unicorns.
- The square root of online influence is anything someone with a high influence score says it should be.
There were many more nuggets, all of them hugely profitable, because everyone took the words of Balderdash and Hogwash as gospel. For a while, everything was golden and the two friends laughed all the way to the Happy Bank.
But then something happened.
The BS Boat Sets Sail
Across the globe, people that had listened to Balderdash and Hogwash began to see the flaws in their arguments. They began to see that there were more holes in the FICTION that was being shared than there were at a golf course designed by a Swiss cheese maker.
And these people began to grow. And grow.
Soon, there was a mighty crowd of people that came together to form a cohesive voice that questioned the Balderdash and Hogwash FICTION. They soon formed their own group – Clearly Open Minds Make Ourselves Need Smarter Educational News Shared Everywhere (COMMON SENSE).
They took to the globe in a large boat of wisdom, and countered FICTION with COMMON SENSE. Instead of just sharing wild figures, they offered:
- True analytics and understanding of information.
- Facts and figures from comprehensive studies.
- Actionable advice suited to audiences and not just a one-size fits-all approach.
- Goals, measurement and returns, and how to use that information to plan ahead.
Soon, more people began to realize that Balderdash and Hogwash were perhaps not the wise voices they made themselves out to be; perhaps FICTION wasn’t something to base your business goals on; and that maybe, just maybe, COMMON SENSE was a better approach.
This made Balderdash and Hogwash unhappy. They’d lost their grip on the crowd, and now only had their past glories to live on. Their tales of FICTION were now held up as worst practices and things to avoid, while COMMON SENSE was shown to be a far better starting point.
Of course, there will always be opportunities for Balderdash and Hogwash to get their particular brand of FICTION into the minds of new targets.
But as long as COMMON SENSE is around, and people are willing to push back and ask for a bit more than some creative FICTION, the likes of Balderdash and Hogwash will be limited as to how many they convince with their stories.
And there’s nothing fictional about that.
This is a chapter from my ebook .
Available for just $0.99, it offers 11 chapters of business tips and advice through the art of storytelling.
You can learn more about it .
originally appeared on – all rights reserved.
People get easily distracted. We see something that gives us the Oooh ripple of excitement, and we buy into the premise.
For a while, everything is good. We see only positives, and ignore the (in hindsight) questionable.
But then the cracks appear.
Faults that had always been present start to become clearer. Actions and non-actions reveal a side that we had previously ignored, but now can’t be ignored any longer.
We start to ask the questions that should have been asked from the start. The reactions of the questioned tell us a lot about what our own next steps are.
Do we continue the relationships? Do we accept the faults? Do we look at workarounds? Do we bite the bullet and wait for things to improve?
Or do we cut the ties and accept it was good while it lasted, but some things just weren’t meant to be?
Questions and decisions are an everyday part of our lives, personally and professionally. Some are easy to answer; others, not so much.
How we decide defines how we move forward. Decide right, and we continue to grow. Decide wrong, and we often never recover.
Are you making the right decisions for you?
originally appeared on – all rights reserved.
In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging is everything but over.
If you’re planning on starting your own business or stepping up your business game, your content strategy should still , as there are great marketing benefits of it.
Featuring a blog as part of your website significantly increases your chances of being ranked higher in search engines.
Also, businesses that use blogging in their content marketing campaigns have increased chances of generating more leads than those who don’t. There are dozens of good reasons why blogging is important:
- It’s an essential content marketing tactic.
- Blogs provide in-depth material that is engaging.
- People trust blogs.
- It allow businesses to develop a unique brand voice and stand out from the crowd.
- Blogging drives traffic to sites and is excellent for SEO campaigns.
- Blogs provide inbound links that give sites a higher rank in search engines.
- Blogging is cost-effective and gets results.
- Blogs allow businesses to get in touch with their consumers.
- Blogging is essential for a strong social media presence.
- It’s better than advertising.
With all this in mind, let’s go through some of the most important marketing benefits of blogging, as well as what the best blogging practices are in 2019.
Marketing benefits of blogging
Blogging is an excellent inbound technique that helps every online business create value for its consumer base and sell their products more effectively.
Now, business blogging has to be all about quality, usefulness, and relevance. These three things give any online business authority in their niche by posting in-depth content that will capture the right audience by providing specific solutions to specific problems.
If we take all these facts into consideration, we can safely say that the most important marketing benefits of blogging are:
- Industry expertise
- SEO & more traffic
- Lead generation
As a business owner, you want to show your audience that you are an expert in your industry. The main benefit you get from this is trust. The best way to do this is by sharing high-quality, industry-relevant knowledge with your customer base.
That means that you need to be consistent in publishing in-depth content. In return, you build confidence with the customers that will result in their trust. A loyal customer is the best customer, and it’s much easier to sell if they trust your brand.
SEO & traffic
The main benefit of search engine optimization is higher ranking in search engine results. But, SEO is much more than just that. It’s a tactic that works best in the long run. SEO makes your brand visible and it helps you stand out from the crowd.
Writing blogs around the most frequently used and popular keywords when publishing relevant content is the best way to increase online visibility. Higher ranking means more online users seeing your blog.
On top of all that, blogging also requires using online tools to increase online visibility in searches even more. It’s a fantastic way to drive more traffic to your website.
A lot of recent studies have shown that most online users don’t go beyond the first page of search results. So, if your brand doesn’t show up on page one of Google, it’s like you don’t exist. If you use SEO to your advantage, you get higher ranking and increased visibility, which allows you to feature more prominently in search engine results.
The higher the ranking, the more traffic you drive to your website. People use the most popular keywords to find what they need, so blogging and keeping SEO in mind helps you be the first to answer their questions and solve their problems.
Also, if you need help we’re here for you ;).
Building brand awareness is an excellent way to stay competitive by staying relevant. Instead of investing in promoting your brand, building awareness allows it to promote itself.
Every brand needs online exposure to increase its visibility and a blog can provide it by sharing valuable knowledge.
It’s not only about selling and revenue, it’s also about catering to the needs of your customers and educating them further about your industry, niche, brand, products, services, and so on.
It’s about adding value and spreading awareness about new features and products.
Subscriptions are a great way for any brand to engage with their customers and get to know their preferences and habits.
Blogging helps businesses collect emails – asking people to subscribe to a blog they find helpful is much easier than trying to get them to subscribe for email updates as soon as they land on the homepage.
All these subscriptions are an excellent way to add more users to your marketing funnel to improve brand-customer communication, offer products that might interest your audience, , and so on.
When a business builds a list of potential customers, they can use these subscriptions to improve their lead generation. Communication allows a brand to convert potential customers into loyal consumers.
That’s why most brands use such a contact form to capture those potential customers. Once a brand generates enough demand, they can sell easier, but it’s also a great way to cultivate interest in their products.
One of the greatest SEO growth tools is generating inbound or backlinks. These are links on other web pages relevant to your business niche that link back to your website. Backlinks create even more value for customers and also help online businesses remain relevant in search engine results.
Be sure to check out the most effective tactics to .
Best practices in blogging
Now that we’ve pointed out some of the most important marketing benefits of blogging, let’s review the best blogging practices to get those very benefits.
Create a content calendar
A helps business get organized throughout the entire year. This helps brands be more productive, stay consistent, and always have the most relevant content prepared.
Use a content calendar to show the right information to the right audience and at the right moment. This way you’ll avoid cluttering your blog with loads of chaotic information.
There are many online tools that may help you and your team plan all the posts in advance and stay on schedule.
Consistent content generation helps an online business create value.
And when a brand consistently provides value, it helps them grow and expand their customer base, increase lead generation and conversion rates and generate more revenue.
Blogging is the best way to do this, as you can post in-depth and original pieces, that can’t be found anywhere else, as many times as you find suitable, even with little budget.
I’m sure people will appreciate you being a knowledge compendium on everything they need to know about your niche.
Make it visual
Blogs help brands find their voice by exploring issues and concerns of their audiences. Brands can capture the attention of their customers by providing exactly what their audience needs. This is where visualization plays an important part.
Content greatly matters but content alone isn’t enough to make the best impression. So, making it visual allows the customers to not only read about the business but also see it.
If you give examples, try to add a couple of screenshots and photos (always give credit, btw.). If you’re trying to illustrate something or give instructions, you can make infographics, GIFs or even videos, and embed them in your blogpost.
Images can also bring lots of traffic to your website – you just need to know a few trick, so be sure to check out .
GetResponse likes to show visual examples of good marketing automation workflows on the blog. Why? Because it familiarises the user with the product, gives visual inspiration and shows that it’s easy to use.
Keep the content quality consistent
If the quality of your content is consistent, it helps potential customers and online users trust your business.
Publishing quality content means establishing authority in your line of work.
On top of all that, quality, fresh and unique content ranks well on Google, so you do the math.
Do all the needed research before you make statements on your blog. Write on subjects that matter, even if it matters to a teeny-tiny segment of your target audience. Enrich the content in any way you seem fit.
Also, it’s not a good practice to publish clickbaits – it makes you untrustworthy and lowers your blog’s quality.
And, remember to proofread your content before you hit “publish” to avoid any funny or business-threatening mishaps.
Engage with users
Modern online users love personalization. Customers are more likely to buy from the brands that engage with them and listen to them. One of the best ways to this is by asking for feedback.
Customers can use blogs to leave comments and impressions, which is an excellent way to engage with them even more. Some companies adjust their marketing strategies according to the engagement they get.
So, encourage your readers to comment on your content, say what they like and dislike, ask questions, and tell you what they’d like to see in the future. Then, reply to as many of them as you can to make the audience feel seen. They’ll know there’s a real person behind the blog that cares about their community and they’ll visit you and engage with you even more.
Promote your content
Since blogs help brands promote their content, blogging is an excellent way to stay ahead of the competition. Every brand that actively promotes their content in an interesting and consistent way encourages its customers to buy more. Blogging is all about the content promotion so by putting the two together, brands can reap significant benefits.
Share the posts you publish on social media and send content updates to your subscribers once in a while ;).
Allow guest authors to share their knowledge
I already touched the subject of how backlinks help your brand increase organic traffic, search engine rankings, and the overall domain authority. Well, there’s one more way: guest authors. Guest blogging has many benefits such as mutual reputation benefits, increased social visibility and, of course, more traffic.
Set up a subscription funnel
Setting up a subscription funnel by using your blog allows you to gather valuable contacts, engage with them, establish a relationship, and maintain a connection with your customer base to increase sales and grow more revenue.
Add great calls-to-action
CTA or a call to action, is the key to mastering the best blogging practices.
You probably know CTAs from (and use them in) your emails and landing pages. But do you incorporate them into your blog?
A blogpost captures the attention of the potential customer by subtly promoting your product in the copy and once the person is hooked, you place a CTA to seal the deal.
Good CTAs increase conversion rates, create more revenue and grow and expand your business. More importantly, CTAs directly invite customers to trust your brand and buy your products.
Based on everything I’ve mentioned, it’s safe to say that blogging is essential for your business if you’re planning on staying not only relevant but competitive in your business industry.
It’s more than clear that in 2019, small and medium businesses need blogging if they want to beat their competition.
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Do you have your own blog? Do you know what to write about in the next blog post? If you have an idea, that’s great, but not all of us know exactly where to find inspiration and write something powerful. That’s why you need some great solutions that will help you create great blog content. Here are the best tips.
1. Read a lot
The best . It’s an ultimate truth that applies to all types of creation, no matter if it is a great article or a blog post. You need to read a lot if you want to be inspired. Once you read about the exact subject, you do not only collect more knowledge about the subject, but you also stimulate your own natural process of thinking, and that is where your ideas come from. Reading and creation go hand in hand, and that’s why you need to read the inspiring content if you want to create even more inspiring blog posts.
2. Create a list of topics
You may be noticing that preparation and planning are crucial for making a good blog topic. It is not a wonder why so many bloggers have the lists of blog content topics that will serve them well in future work. They all apply the same rules. When you come up with good topic ideas write them down, because these will serve you in the future blog posts. Write down every single idea and make a decent collection of the ideas for your blog posts. Next time when you are short on ideas, just turn to your list and find the new inspiration.
3. Turn to social media
Social media are a great way to find new content ideas. It is the place where so many people create trends and lead the followers who are thinking about popular subjects. You can simply find numerous ways to get the essence of the news and create your own content. Popular news and trending topics can offer a completely new perspective and you are there to find it. When you are there, make sure that you:
-Follow the news that is connected to the topics you write about
-Use a great source of credible information where you can find truthful news
-Apply a similar approach for creating content as those people whom you trust online
Use this power of social media and create your own perspective. Your audience will certainly like to hear your side of the story about some popular news. Your perspective is what leaves an impact among your public. That is where your creativity comes to light and that is where you are able to test what really works with your readers and what affects them. If you are able to offer them something unique out of all kinds of social media news, you are on a good path to becoming a person of influence.
4. Focus on content marketing
Content marketing is more than simply putting words together. It is a marketing orientation that promotes your blog and gives you more credibility in the world of influencers. You could be the next big thing if you use content marketing in the right way. Go on Google and type in the search box “How to use content marketing for blogs”. The results could give you a very broad perspective on how to use this kind of marketing for your blog. It is all about using keywords, phrases, content structure, and unique style. You must learn all of this stuff if you want to really push your blog forward.
5. Hire professional help
If you are stuck in the middle of the journey, you can always ask for help. There are numerous services online that will help you with idea generation. These services offer the assistance of the professional writers who have the ability to make your content stand out from the rest. It is always a good choice to ask for help, especially when you need some fresh idea and a new perspective.
We know how difficult could be then you want to come up with some great blog post ideas. Fortunately, the mentioned solutions can hugely affect your ability to create a great blog post. Use the social media when you want to know what is trending, search for content marketing solutions when you want to organize your mind the right way, or turn to a professional when you need help from approved writers. All of these should be accompanied with your daily habits. Those are reading and writing down the ideas when they arise. When you combine all these aspects, you are on a great way of writing a post that leaves a real impact on your public.
Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online.
, students born between 2005 and 2015, rarely sit in front of a desktop for extended research sessions when they’re seeking information about products and services. They search from different devices across multiple platforms throughout the day to learn, to compare, to ask questions and to buy.
In this environment, email seems old fashioned, an outdated marketing method, yet email marketing spending in the U.S. is expected to reach a high of in 2019.
There is a reason for this.
Although email is the oldest form of digital marketing, it remains a vital component of a marketing strategy.
Carefully crafted messages sent to the right consumer at the right time can further marketing goals better than targeted paid advertisements. Emails have a more personal appeal than broadcasted social media content and banner ads, and email is read in a less distracting environment than other media messages.
Blasting the same email message to every address in your database is a waste of resources, and will annoy many recipients. But, targeted emails, as part of a multi-faceted recruitment campaign, will bring results.
Follow these strategies to fine-tune your email marketing to build your institution’s brand and increase enrollment numbers.
1. Segment your email list
Your database of email addresses comes from a wide range of potential students, their parents, high school guidance counselors and others that have responded, at some point, to an outreach campaign.
You may have collected some addresses through a landing page offering financial aid information, or a user may have entered an email address to download a PDF outlining your engineering programs.
While you may begin with little data on the people at the other end of an email address, you’ll collect data about who they are and what they need as they respond, or don’t respond, to your email messages.
Segmenting your list based on the data points you collect makes it possible to target prospects with marketing messages they’ll find most useful. This, in turn, will increase click-through rates and conversions.
For example, you may choose to segment your master list into demographics such as age, financial situation, and geographical location. Further segmenting by demonstrated interests, such as field of study or specific campus social activities, will ensure you’re sending the right message to the right person.
2. Align messages with the buyer’s journey
Prospective students travel a path from initial curiosity about college study to filling out admission paperwork.
Create a map of this path and create content to meet your prospects’ needs at each point along the way.
The data you gather as you interact with prospects, through email CTAs, social media, and by tracking their activity on your website, will inform you of where they are on the buyer’s journey.
Then, you can send content tagged to meet that specific point.
A student in the awareness stage of a journey may not be ready for an invitation to meet with an admissions advisor, while general information about degree programs and student life would be welcome.
3. Use intriguing, but honest, subject lines
The email subject line prompts the recipient to either open or delete a message.
For a positive response, keep the subject short and to the point.
Use action verbs in the subject such as “Explore our new science programs.” Spark curiosity, for example, “What students are saying about the new media center at XYZ University.”
Consumers have become cynical about advertising, so avoid hyperbole and language that sounds like a sales pitch.
Be sure your email content delivers what the subject line promised. Few recipients will tolerate misleading subject lines, and your next message may be marked as spam.
4. Tell a story for emotional appeal
It’s the science behind “show, don’t tell.”
The human brain is wired to respond to narrative. A story reaches people on an emotional level. Stories are memorable; they leave an impression. Craft your email messages with this in mind.
Sales pitches and trite claims – “Make friendships that last a lifetime” – are quickly passed over as a recipient scans an email text.
Prospective students will engage with detail-rich stories that help them make a connection between their self-concept and your institution.
For example, a campaign to introduce campus life should include concrete examples of co-curricular activities, the local social scene, and cultural offerings.
Review the analytics for your website and social media platforms. What are your most popular pages and posts? These will be good email topics as well.
5. Be authentic, be human
Reinforce your message, and build your institution’s image, with testimonials and case studies that profile current students and alumni.
Speak in a voice that will resonate best with your target market (professional advice is influential in some cultures; others will respond better to recommendations from peers) and keep a consistent voice throughout all campaigns.
Prospective students want to feel they are interacting with humans, not a marketing campaign.
6. Include rich images and video
Email does not have to be solid text.
Gen Z has been raised in a culture of multi-media learning and responds to powerful visual cues.
Thought-provoking images and entertaining videos are effective ways to promote programs, introduce members of the school community and demonstrate that your institution engages in the newest technologies.
Consider the impact that a virtual reality tour of dorm rooms will have in an email outlining housing options or a 360-degree photo of a state-of-the-art science lab for prospects contemplating study in the sciences.
7. Optimize for mobile
Many in your target demographic began using smartphones and connected tablets as elementary school students. Mobile devices are their first choice when it comes to interacting with the digital world, and they will check their email throughout the day from a cell phone.
It’s critical that your email messages display correctly if you expect recipients to read them.
Identify which devices are popular with your target market and select responsive email templates that will provide the best possible user experience.
You’re only a tap away from communicating with potential enrollees; don’t frustrate them with a poorly designed template.
From the initial “thank you for subscribing” message to well-timed offers, event announcements, and informational content, engage prospective enrollees using marketing automation software.
Identify points along a student’s decision-making process to target and create email messages that answer questions, address pain points, arouse curiosity and encourage further engagement.
Recipient actions, such as following an embedded link or viewing a video, will trigger the next logical step on their path of inquiry.
Data collected as people engage with, or disregard, your communications, can be used to further segment your database, increasing click-through rates and moving a prospect closer to enrollment.
9. Reengage and disengage
An email list, to be cost-efficient, requires maintenance. Bad addresses, unsubscribers and inactive recipients are a drain on resources and put your email messages in danger of being labeled as spam by ISPs.
A bounced email means the address is invalid, and it should be removed from your database. Either the subscriber entered the address incorrectly or the account was closed.
Monitor unsubscribers as they provide useful data on the effectiveness of your targeting. Which emails are prompting subscribers to leave? Are you sending too often? Does your frequency need adjusting?
Recipients that don’t open your emails, or open them but don’t take the desired action, may need a reengagement email. A simple “update your contact information” request may be enough.
Other ways to reengage subscribers is to send surveys or offer premium content such as an eBook outlining financial aid opportunities.
If a subscriber fails to reengage after one or two reengagement efforts, it may be time to remove the address from your database.
An integrated online marketing platform can simplify these strategies, streamline your email marketing, and accelerate your recruitment campaigns. Contact our to learn more about tools for creating engaging email messages, managing email lists and automating email delivery.
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What makes a great website? Is it the colours, the layout, or the information contained in the site itself? Every small business owner wants their site to attract as much traffic as possible while competing against rival businesses and some much larger companies.
The truth is, no matter how pretty your website is, if nobody’s viewing it, then it’s a waste of time. You might have heard words like Google ranking, SEO, keywords, backlinks and other technical terms which can be confusing. After all, you just want your website to do the work of attracting customers while you go about your work.
Here are 7 ways to make sure that your website gets the attention it deserves.
1. A Consistent and Professional Look
To be competitive you have to have a great website that looks professional, after all, it’s the “face of your company”. Everything must be laid out in a logical order and be easy to read because most people don’t have to look for things.
The layout of every page must follow a similar theme and should have a consistent colour scheme. Because your website is a reflection of your company, having an unprofessional-looking website will reflect badly on you.
2. Search Engine Optimisation (SEO)
??So your site looks lovely but now you need to get traffic to flow through it. SEO are practices that get your site noticed and ranked by Google so that people looking for your product or service can easily find it. This means you need to use as many keywords and phrases that are specific to your product in your URL’s and descriptions.
Another way to increase SEO is the use of backlinks. Backlinks are links from your site to others, and from other sites to yours. These links create relationships between the sites through which traffic will flow. You can also have internal backlinks to other pages on your site so that if readers see something interesting they can instantly navigate to that page.
3. Quality Content
It may seem like a no-brainer, but having quality content that’s engaging for the reader is a must on any website. Not only should the quality be good, but the content should be regularly updated so that the readers that you’ve hooked keep coming back for fresh information.
Having good quality content also helps with SEO because Google looks at quality content that’s regularly updated as a way to determine ranking. Some of the ways in which Google ranks the quality of the content is by analysing the number of keywords as well as the relevance of the information with regards to what you are selling. Google also looks at the length of the content as a factor that determines whether its quality is high or not.
4. Tell a story
Your site is about who you are, what problem you can solve for them and why they should trust you. In order to sell your brand, you have to have an identity.
When the reader sees your website they should see how your company was started, who the founders are, what your core principles are and why your product or service is better than the countless others out there. One of the ways to do this is by having authenticity. Don’t over-do the sales pitch and try to force people into buying your message. Try to sound natural and talk about what you can do for the customer with a call to action at the end.
5. List building
??Not all visitors to your site will be convinced into buying into your services, In fact, you’ll get a lot of visitors that will never return again…..unless you do something about it. This is why it’s important for visitors to your site to be greeted by a splash page that offers a subtle way to get their contact details.
The splash page can contain a free download, access to a promotional item or even a competition. The idea is that the visitor will want it in exchange for their email address. After gaining the address, you can send your newsletter or promotional material and build a relationship. Some websites even have a person on a live chat ready to answer questions and build an instant relationship with the reader.
You may have a great site that’s getting traffic from searches and ranking but it doesn’t mean that you shouldn’t look at other avenues of marketing. These days social media plays a huge role in promotions and your site should be linked to as many social media sites as possible.
You should have dedicated buttons linking to Facebook, Twitter, Instagram or any other social media sites that you use, as well as a share button. It’s also good to have a live feed from one of those sites directly linked to your website. Obviously, social media sites should be updated regularly if they are expected to work.
7. Mobile Friendly
Over the last few years, the number of users accessing sites from desktops has been in a steady decline, with more and more people accessing from their phones and tablets. It’s predicted that by the end of 2019, up to 79% of web traffic will be from mobiles with only 20% coming from desktops.
It’s therefore vitally important to ensure that your site is optimised for mobile access because visitors that don’t get a good experience on their mobiles are unlikely to return. Mobile friendliness is yet another factor linked to Google ranking. Since 2016, has taken ranking signals from the mobile version of the site and not the desktop version.
These 7 steps are some of the most important things to consider when designing your site. If you can get your team to implement these steps, you’ll be on your way to having a great website that will attract traffic and do justice to your brand.