Habits Of Success: Commitment & Keeping Your Word

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Just Landed: Landing Pages on WordPress

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We know seamless integration matters – and makes your marketing much easier.  That’s why we’re always working hard on our WordPress plugin.

And today, I’m excited to announce you can now use it to publish your landing pages within WordPress.

 

That means no more coding each page. Just create one in the easy GetResponse landing page editor, then pick your page in WordPress, assign a directory name, and publish it.

 

Better yet, you can use your own domain. So for example, your landing page can be found at http://yourdomain.com/your-landing-page.

 

And the best part? Each new signup from your landing page will drop into your GetResponse account. So you can say goodbye to third party integration tools.

 

Here’s what you can do with GetResponse and WordPress:

  • Build webinar, signup, promotion, download, and sales pages.
  • Use popups, exit popups, and fixed bars to get more conversions.
  • Create A/B tests to check your design converts.

 

We hope you enjoy using the plugin to get more conversions and grow your audience. Want to learn more? .

 

Have WordPress and want to connect your GetResponse account?

 

Just Landed_ Landing Pages on WordPress (1)

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How to Find Viral Topics to Write About

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In the digital world, viral is a buzzword that has a positive or negative connotation. If you are a content creator, blogger, website owner, or marketer, going viral is absolutely positive. It is your goal to optimize your content and see it spread widely and rapidly online. To improve your rankings and be on the first page of search engine results, you need to constantly find viral topics to write about.

Whether you’re planning to post content on your website, blog, or social media accounts, it is important that you research on the trending or popular topics within your niche or industry. Aside from considering some of the key , forward thinkers like you can also take advantage of online tools and resources that can help you come up with attention-grabbing topics that will draw people to your content page or website. Let’s take a look at some of them:

Google+ / Google Trends

Google is undoubtedly the most popular and widely-used search engine in the world. Therefore, optimizing its tools and features to search for viral topics is an excellent idea. First, there’s Google+, where you can look for keywords, domains, and content that are popular with Google+ users.

There’s also Google Trends, which allows you to identify popular keywords relative to overall search volume, keep track of the trends in Google searches, and view all relevant articles for a hot topic.

BuzzSumo

This content analysis tool works by identifying and analyzing trending content for a given topic or competitor. You can sign up and try for free and start using it by simply typing in a topic or keyword to search for viral content. They also offer four subscription plans at reasonable costs. Choose the one that you think is most suitable for your business.

Like more popular brands like Yahoo! and IBM and publishers, including National Geographic and BuzzFeed, your business can also maximize the features and full potential of this tool.

Topsy

is a search engine that delivers real time social analytics. It indexes links, images, videos, tweets, and other online content and then ranks them by popularity. With this user-friendly tool, it will be easier for you to monitor activity about your brand and increase engagement.

Reddit

Although it’s not that intuitive, Reddit can still be considered as a good platform for searching for viral content. Through this website, registered members can submit content, which can be rated and voted up or down by other members. By simply viewing the website, you can already see the content that have many upvotes or downvotes and comments and determine the most popular ones.

HubSpot Blog Topic/Idea Generator

HubSpot is certainly a top software company that features comprehensive content management, social media, web analytics, and search engine optimization tools. If you are looking for a way to find viral topics, then HubSpot’s blog topic/idea generator is perfect for you. It’s simple and easy to use. Initially, you’ll get five blog ideas or topics, but you can get more by simply filling out a form.

SEOquake

It is most is a powerful and free plugin for browsers, particularly Chrome, Firefox, Safari, and Opera. With this tool, you’ll be able to access statistics of search results in Google, Yahoo!, Bing, and other search engines, as well as social media statistics, including Facebook likes and Twitter tweets. Explore the features of this tool and you’ll be able to find the top content in search results and popular posts on social media.

Finding and using viral topics help a lot in boosting your content arsenal. Go viral for the right reasons! Try one or more of these tools for content optimization, viral sharing, and improved SEO rankings. A reliable company that provides can also assist you in achieving these goals. Remember, creating viral content is not only good for shareability but also for increasing your brand’s relevance in the industry.

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Truvani: I Co-Founded A New Company Called Truvani

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So, people keep asking me, “Derek, are you alive?”

Yes.

I’m alive.

But I’ve been missing in action.

Why?

I co-founded a company called Truvani. We create high quality supplements made from real food products.

So far we launched 4 products.

1.
2.
3.
4.

What makes us different?

I had a conversation with our head of manufacturing, and he said, “I’ve been in this industry for a while. No one tests their ingredients for safety as much as Truvani.”

It’s expensive. It’s tedious. And it’s 100% worth it.

I mean, just look at the reviews. Our for example, has 828 reviews with an average review rating of 5 stars (it’s a little lower than 5, but it rounds up :-D).

This may seem “out of left field.”

But, it’s not.

Ever since I wrote about last year, I’ve been interested in health.

And then, the stars aligned.

For years my friend Vani Hari and I have talked about getting into health products. But the timing wasn’t right. Not for me. Not for her.

Then you might remember I wrote about “” earlier this year.

So, I made the internal decision to stop creating new online courses.

And man – things are going great.

On the health front…

We shipped our first product back in March.

We launched our second product in May.

We launched our third product in July.

We launched our fourth product in September.

It’s all pretty crazy.

I ran an online teaching business. A software business. And now, I’m running a health-based business.

When you focus on learning how to make yourself (and your products), the skills can transcend any industry.

I could share more about this, but I know you’re here for business advice.

Now, you might be wondering why I chose this market, and I wanted to take you inside my thought process… Because I think it can help you come up with your own ideas.

1. I wanted to do something I actually cared about…

Now, I don’t know about you, but I cared about a lot of things, but when faced with the question, “What do you care about?” I was coming up blank.

So, I followed the money trail.

I took a look at how I spent money, and I realized that I spent a lot on organic, clean products. I clearly cared about it enough to spend on it.

Action step: If you are looking for something you’re passionate about, look at how you spend your money.

2. I wanted to do something that could be a HUGE opportunity…

Once I saw what I cared about, I did some research. And I saw that the clean, organic, health and wellness industry was growing fast.

This was important. I prefer to enter into a business vertical that’s growing vs shrinking. It’s easier to grow, and it’s also easier to disrupt.

Action Step: Find something that has a proven market that’s GROWING. “Unique” ideas that have no competition are the WORST business ideas.

And that’s when self doubt creeped in.

“I never did this before”

“I have no experience”

But I said screw it. Let me see what happens.

And man.

I took some lumps early on: Manufacturing delays, Missed launch dates, Ingredient sourcing problems, and the list goes on.

“But what about your online courses!”

Well…

I already created an online course that solves all the key problems of starting and growing an online business.

I could rename things, and make it sound new, but that would be a “scammy” thing to do. Repackaging the same ideas under new names just to land a sale never felt right to me. I won’t do it.

These courses are already remarkable. And they solve the problems that they are supposed to solve. And it can work in most industries.

And now, I get to practice what I preach.

P.S. I’m a dad now.

Aren’t We All Nerds in Some Form or Other?

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When I was eight years old, my aunt used to take me on weekly train rides in the summer to , across the Forth Rail Bridge that connected Edinburgh to the Kingdom of Fife.

It was always something I looked forward to.

From the train ride itself to traversing the majestic rustic bridge, to the little cobbled path that took you from the train station to the main street, and then down to the seafront where the annual fairground would reside.

It was moments like that that made my otherwise fairly shitty childhood fun, and I lived for them.

Yet I also recall seeing trainspotters for the first time and wondering why they would find trains so fascinating. After all, ii’s just a piece of metal that takes us from one place to another, and nowhere near as cool as space rockets.

As I got a little bit older, probably just before my teen years, my adolescent friends and I would take our own train rides to whatever adventures awaited us.

And this time, whenever we saw trainspotters, we wouldn’t limit our curiosity to our minds.

Instead, we’d yell insults and call them sad, and why do’?t they get a real hobby instead of acting like a kid playing with train sets? The fact that we were kids ourselves escaped our common sense.

Common sense is the best distributed thing in the world, for we all think we possess a good share of it. ~ Ren Descartes.

It was only years later that the mindset of appreciation found me, and I realized what it was that the people that braved the wind and the rain to follow their passion saw in their beloved trains.

Everything is Amazing

When I was 15, I developed a love for the museum.

Because I was only a short bus ride away from my home city of Edinburgh (my family moved to the Scottish Borders when I was 11 years old), I’d hop on the bus every weekend and travel to the capital.

There, I’d maybe watch a movie, or visit the Sci-Fi Bookstore for my comic book fix, or even take in a football match (real football, my North American friends!).

Mostly, though, I’d continue the love affair I’d discovered with the Royal Scottish Museum (now ) in one of my pre-high school field trips taken before I left Edinburgh for the Borders.

There were many exhibits there that I loved – the dinosaurs, the history of flight, and the Native American artifacts being just some.

One that always brought me back, however, was the story of how the Forth Rail Bridge had been built, and what it took to maintain.

For example, the bridge is painted by hand every year, and it takes so long to paint that by the time it’s done, it needs a new coat of paint.

This particular exhibit had a little movie that you could watch, that showed how the bridge came together, and the dangers of building it across the mighty River Forth.

While the video below isn’t the one from the museum, it does give an idea of the scale involved in the construction of the bridge in 1833.

As a complementary part to the history of the bridge, you could also learn about the history of the trains that crossed it upon its opening.

At that time, they were the steam-powered trains that would be the forerunners to the legendary .

It was during these mini history lessons that I finally found the appreciation for the trainspotters that my friends and I had teased in years past.

And I felt like an idiot.

These lovers of industry and workmanship weren’t sad geeks – they were aficionados of a time and invention we could never have imagined.

They were respecters of history, and determination, and – when all is said and done – things of beauty and amazement.

After all, could you build a steam engine that could travel from one end of the land to another? Me neither.

We All Need to Be Trainspotters

As that realization hit me, it opened me to a new level of determination to find out more about the world around us, and the amazing things we take for granted because they’ve always been with us.

For example, did you know the simple zipper that keeps our pants and dresses held together is over 100 years old?

Up until 1906, buttons and clasps ruled the day, when decided there must be a better (and less expensive) way.

The modern zipper was born, and we’ve never looked back since.

Or did you know that despite our advancement in space exploration over the last 50+ years, and the new species we find on a daily basis on this blue dot we call home, we’ve ?

Our knowledge expands to less than 7% of the world’s oceans.

The point is, we have amazing things around us. Some we think are cool. Some, we may think less cool. Some, we may even think of as “sad” and “nerdy”.

But aren’t we all nerds in some form or other? Aren’t we all sad in some form or other?

Just because we don’t find appreciation in the passion and life goals of someone doesn’t mean our own passions and life goals are so good.

Everyone has a different place to be, and takes a different path to get there.

Instead of finding fun in that, perhaps if we found appreciation for their love of what they’re passionate about, we might just truly appreciate the thing we’re trying to find, too.

It can’t hurt to try. Can it?

Introducing: Transactional emails [New Enterprise Feature]

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Timing and relevance are the two most crucial elements of successful email communication.

For businesses that rely on keeping their customers informed – this couldn’t be more true.

This is why, in addition to our existing features, which include email marketing, marketing automation, landing pages, and many more, we’ve developed something completely new.

Introducing , our latest add-on feature for the GetResponse Enterprise customers.

You’ll now be able to send all your marketing and transactional emails from the same platform – including order confirmation, receipts, notifications, and other important emails your customers are impatiently waiting for.

You’ll build stronger trust in your brand and sell more products, all at the same time, all through one single platform.

Want to find out more? Then continue reading and learn more about what transactional emails can do for you and your business.

For your inspiration, at the end of this article you’ll find some creative examples you can add to your own email communication.

 

Scroll down or quickly jump to one of the following sections:


 

What are transactional emails and who are they for?

Contrary to the common belief and a bit misleading name, transactional emails aren’t just reserved for ecommerce and buying or selling products online.

Transactional emails are messages automatically sent to individual people in response to their actions. This could be an action they took on your website but also other activities like opening another one of your emails.

Typically, these emails can be targeted at any type of audience. These could be your regular newsletter subscribers, customers, or even prospects that are still in the decision-making phase. Both, their action or inaction, could trigger one of your transactional emails.

In other words, whether:

  • you’re selling products or services online and want to send emails in response to your customers’ behavior,
  • you’ve got an online platform or a SaaS solution and want to keep your users engaged,
  • you’ve got a booking site and want to deliver tickets, order confirmations, and trip notifications,
  • you’ve got an app and want to keep your users informed and engaged,

… or you’re in any other type of business that needs to send emails on time, automatically – then you’ll want to add transactional emails to your email marketing arsenal.


 

Types of transactional emails

You may be wondering about the different types of transactional emails, and which of them are going to fit your industry and your individual business needs best.

It’s likely that you’re familiar with many of them already, seeing them every day in your own email inbox. But I’m sure there are just as many that you haven’t seen or considered yet.

Below you’ll find a list of the most popular ones, divided into categories.

 

Types of transactional emails:

  • Account creation and management
    • Authentication
    • Authorization
    • Activity update
    • Account expiration reminder
    • Account upgrade confirmation
    • Password change reminder
    • Password reset
    • Privacy policy update
    • Removal confirmation
    • Subscription notification (e.g. confirmed opt-in)
  • Billing
    • Card expiration
    • Failed payment notification
    • Invoice overdue reminder
    • New invoice notification
    • Receipt confirmation
    • Refund confirmation
    • Renewal confirmation
  • Online transactions and shopping
    • Browse abandonment
    • Cart abandonment
    • Delivery information
    • Event notification
    • Order confirmation
    • Receipt and payment confirmation
    • Reminder (e.g. about a discount code expiration date)
    • Post-purchase survey
    • Product recommendations
    • Shipping information
    • Welcome message
    • Wish-list update
  • Notifications
    • Activity or inactivity update
    • Event reminders
    • Invitation
    • Privacy polo
    • Subscription notification
    • Ticket creation confirmation
    • Thank you email (e.g. in response to survey completion)

There are no limits as to what kind of emails will be automatically sent to your individual contacts.

It depends only on which actions you feel are important and should be triggering your transactional emails.

 

Why use transactional emails

Transactional emails have the potential to be the most powerful weapon in your email marketing arsenal.

They are timely and hyper-relevant.

Since they’re sent one by one to your individual contacts, they reach your audience at the best possible moment.

When exactly is that?

It’s when they’re still in front of the screen – waiting for your email to make sure everything went well.

Whether it is payment confirmation, password reset, or a download they requested – your customers are expecting to see these emails in their inbox within the next few moments. And since transactional emails refer to a specific action they’ve just taken – they’re extremely clickable.

As an added bonus, given how much engagement transactional emails usually generate, they can also help you improve your email deliverability J.


 

How to start sending transactional emails with GetResponse

GetResponse transactional emails is an add-on feature you can purchase with your Enterprise account.

It lets you:

  • review your key email metrics to stay on top of sends, opens, bounces, etc.,
  • monitor the sending volume,
  • review the history for the past 60 days to keep track of who gets your messages, which messages they receive, and when.

To start sending your transactional emails, you can use our or integration and connect your existing CMS or ecommerce platform.

Bear in mind, the add-on allows you to use GetResponse as a transactional email sending service only. To create messages, you should use the message templates available in your ecommerce or CMS platform, or use one of your own plain text or HTML messages.

To get the transactional emails feature set up for your GetResponse Enterprise account, reach out to your dedicated account manager or for more information.


 

Examples of transactional emails

Below you’ll find several examples of transactional emails, sent by companies from a wide range of industries.

For more inspiration, check out our other .

 

transactional email example subscription confirmation email from BitDegree

Subscription confirmation email from BitDegree

 

transactional emails – booking confirmation from Airbnb

Booking confirmation from Airbnb

 

MVMT order confirmation email

MVMT order confirmation email

 

Gearbest shipping confirmation message

Gearbest shipping confirmation message

 

Activity update by CodeCademy

Activity update by CodeCademy

 

What do you think

So, what do you think about the new feature? Got any experience with any of the types I’ve mentioned above?

 

Let us know in the comments and if you’d like to use them in your GetResponse Enterprise account.

 

Introducing_ Transactional emails [New Enterprise Feature]

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Want To Be Happy? Here’s The Secret.

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Small Business Logo Guide for Every Budget

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Yes, branding is important for any business, and that includes having a great logo. But when you first start out, you may not have the money to invest thousands in getting a custom logo made for you.

Thankfully, these days, there are several options for designing a logo. In fact, you may even be able to create one for free with a little creativity and the help of online tools and resources.

Here are just some of the ways you can get a logo for your small business, no matter what your budget may be.

 

Do it yourself

Who doesn’t love a bit of DIY?

Sure, you might not be an experienced graphic designer, but that doesn’t mean you can’t create a decent logo. The good thing about doing it yourself is that you have full control of the process. Oh, and it’s free!

Many would-be entrepreneurs make the mistake of spending way too much time focusing on achieving that ‘perfect’ logo. Countless hours are spent on Google finding inspiration and perhaps even thousands of dollars on a range of pricey designers. And all of this before the business has opened its doors. To me, that’s a massive waste.

Instead, why not focus on the nuts and bolts of your business first and spend money on the logo once you’re actually profitable? Of course, you may not get the best quality results this way, particularly if you’re not very experienced or creative. However, with the help of online resources and tools, you can usually create something that does the job.

The trick is to stick to the basics of design. Simple logos are often the most effective, as they’re easier to understand and therefore memorize. Spell out your business name using a simple, yet , and limit yourself to one or two colors. That’s all it takes. Take a look at some of the most famous logos out there: Nike, Apple, and Amazon all have logos that don’t overdo it.

Not quite confident of doing it all from scratch? You can also use if you feel you need a bit of extra help. These free apps provide quick results and require zero design skills, although some will charge you for the finished product. But that’s usually just a couple of dollars; don’t worry, you won’t be breaking the bank.

While online generators can be great if you’re short on cash and creativity, the design quality tends to be average at best, and you may not end up with a unique logo. However, even if you don’t end up using one of the designs as your logo, using such a tool could provide you with a bit of much-needed inspiration.

 

Hire a designer

Thanks to the abundance of freelance sites out there, it’s pretty easy to find an affordable designer who can create a unique logo for you. There are many designers to choose from, so you should be able to find someone who can create the type of logo that’s right for your business.

The advantage of using a designer instead of doing it yourself is that you can usually get a decent quality finished logo, and you don’t have to worry about wasting time and energy trying to do it yourself. There are dirt cheap options available such as Fiverr, for example. Personally, I’d stick with the higher-end designers that charge a little bit more. Think about it, how much can you really expect for just $5?

The downside to going with a designer is that it can take time to find someone whose work you like. Also, you’ll need to provide an accurate description of what you want, or it can easily go wrong. Luckily, there are several sites that allow you to put your job out as a contest. Companies like 99Designs allow you to start a contest, which puts your brief out to a multitude of seriously talented designers to pitch for your project. You’ll be able to see the work before forking out your hard-earned dollars, which makes this type of solution ideal. Once you’ve found someone you like working with, it’s possible to give the job to that particular designer directly going forward.

To help get the best results, be sure to take your time in , have a look at their past work, and check for reviews from previous customers. Sites like Upwork allow you to see what previous clients thought of their work, as well as having a useful star-rating system. Buying a logo this way can cost anywhere from $20 to $1000, and you tend to get what you pay for. If you’re going to stick to the lower end of that budget, you may as well try and do it yourself.

 

Go with a design studio

If you’ve got the room in your budget, then you may want to go with the more dependable and convenient option, which is to order your logo from a design studio. I always prefer this option in the long run, as it allows you to work with a design team that goes beyond the visual. If you’re going to go down this route, I recommend going for an agency that you can meet with face-to-face or at least via Skype. Some things can’t be described in an email and need an exchange to solidify the idea. You’re also going to be paying a decent rate for the service, so why not?

Remember, logos are more than something that just “looks good”. You want a visual that isn’t just pleasing to the eye (though, of course, you want this as well!), but also encapsulates your brand and sends out the right message. While it may cost more and take longer to get your logo, the high price tends to guarantee superior results. You’ll be working with professional designers who are used to creating high-quality logos for big brands, so you know that what you’re getting is unique and perfectly tailored to your business.

There are many great design studios to choose from, but you should expect to pay anywhere from $300 to as much as $50,000 (and yes, it can be worth it). If you can’t afford to work with one of the better-known companies, then you can still get good results with a smaller agency. Just be sure to do your research and check their previous work, just as you would with a freelance designer.

 

Do what’s right for your business 

Getting the right logo for your business doesn’t have to cost you a fortune. If you think you’ve got the skills, then have a go at doing it yourself. If you have the money to invest in a higher quality logo, then take your time in finding the right designer.

And if you do opt for a freelancer or studio remember, don’t let the designer do all of the legwork. It’s not just about signing off that invoice and waiting for that magical logo to appear at your doorstep. Successful logo designs start with the brief; it’s up to you to convey what your business and message is all about. Giving the designer as much info as possible can’t hurt and will help the process along. Don’t be afraid to supply a couple of ideas, though be careful not to get in the way of the creative process.

Finally, if you’re just starting out, don’t blow your budget on the logo (no matter how tempting). As long as you have something decent to represent your brand, there’s no reason to pay over the odds when you’re just starting out. This is particularly true if your business doesn’t really depend on an ‘image’; does a small local plumbing company really need something to compete with the big brands? In the end, it’s about doing what’s right for your business.

 

Author: Tanya Mayer

Tanya Mayer is a blogger from Brisbane, Australia. She’s interested in writing on various topics relating to marketing, small business and tech.

 

Small Business Logo Guide for Every Budget (1)

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Five ways to make your website richer with video content

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As you probably know, video rules the web. is already video. Video posts receive a much higher number of likes and shares on social media platforms like Facebook and Instagram. Businesses and sales pages that use video tend to convert much better than the ones that do not. In other words, if you have a website and is not using video you are missing out on a big opportunity. Below you will find five ways you can use to make your website more engaging with video content.

1.Create a narrative video

A narrative video is a great way to explain what your business offers or what features your product or website might have. Today there are many online tools that allow you to create such a video even if you don’t have any technical skills. For example, on you will be able to create a video by choosing background images and by inserting text and music with a drag and drop functionality.

2. Create a how-to video

People love to learn new things, and that’s why how to and tutorial videos are so popular. The simplest way to create a how-to video is to record your computer screen as you explain how to accomplish a specific task. You can also use your smartphone to record yourself while you carry out the task you are explaining. Here’s in case you need to shrink the overall length of your how-to video (remember that people have short attention spans online).

3. Do an interview

Remember that everything is digital these days, so you can do an interview with anyone around the world without leaving your house. Skype and offer free video calling that it can use to conduct your interviews. You just need to record the video as you go and then publish it on your website. As an added bonus, the interviewee might help to promote the interview, for instance by sharing it on his social media profiles.

4. Embed videos from YouTube

Having video content on your website is a must, but that does not mean that you need to create all the content yourself. One strategy you can use to make your content more engaging is to find related and relevant videos on YouTube and then embed those videos on your website articles. This will give more value to your visitors, which in turn should make them return and increase your search rankings on Google.

5. Share your story or opinion

If you are lacking ideas for videos, you can simply turn the comer of your smart phone on and start recording as you talk. People love to hear a good story or someone who has a strong opinion about something.

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Retention Science Review – COMING SOON

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So, this is my unbiased review of Retention Science, a company that claims to offer AI email marketing to their users to maximize revenue.

I recently signed up with them, and I will publish everything that happened. All the emails. All the text messages. All the conversations.

Coming soon…

While you wait, do yourself a favor. Get Klaviyo. AKA. Do not use them.

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