Want to know how your customers and leads feel about your website, product, or overall company’s vision?
In this article, I’d like to share three different ways you can get them to provide this valuable feedback.
Why collect customer feedback?
Let’s begin by naming the benefits of gathering customers’ feedback real quick. There are many companies spending tens of thousands of dollars on consumer research because it’s an insight into what’s working well and what needs to be improved.
The input of leads and customers helps ensure the end product or service meets their expectations, their needs, and solves their issues.
One happy customer tends to share their positive experience with 9 people, while an unhappy one will share the negative experience with 16 people.
For businesses, customer feedback:
- Improves products and services
- Helps improve customer satisfaction and customer centeredness
- Measures customer satisfaction
- Helps improve customer retention
- Lets other people know that you’re good
- Gives data that helps with decision making
If this sounds good, let’s move on to how you can get that precious feedback.
Ways to get feedback
There are three great ways in which your online business can collect customers’ feedback:
- Feedback boxes
- Reaching out directly
So, let’s discuss each of them more in depth.
One of the quickest ways to get quality feedback is to host directly on your website. You don’t need any programming background or any special skills for this. There are services that provide easy tools for you to create custom surveys and put them on your website.
Here’s an example of a simple on-site customer survey:
The key to collecting maximum useful data and information from customers is to ask short but insightful questions and don’t waste their time by making them feel like they’re doing work.
Here are easy and great tips to ensure that you gather enough data:
- Don’t let surveys interfere with the user experience. According to a veteran business journalist Lydia Dishman, reported surveys interfered with their experience of a website. Make it a small pop-up box that appears at certain times. For example, base these times on activity, the number of pages visited, and time spent on the website.
- Keep them short. No one wants to spend a lot of time answering questions. Ask only several critical questions and keep the overall number of questions under 10.
- Use every question wisely. Every question you ask should have an important purpose behind. If you want to find out how easy it is to use a new check out system – ask about it, but don’t go into too many details.
These are getting increasingly popular these days because they don’t interfere with customers’ experience on your website and become active only if clicked on. Besides, they allow website visitors to give immediate feedback and even report bugs on the site.
“Feedback boxes and live chat are the most popular customer communication options,” says Patrick Bledsoe, a customer support expert. “For example, clients looking for immediate assistance such as want to speak to a representative as quickly as possible, so they use these options.”
Here’s an example of a great feedback button placement on website:
When you click on the button, the website offers three alternatives for leaving feedback: specific feedback, generic feedback, and getting in touch with customer service.
To make the most out of this great option for collecting customers’ feedback, follow these tips:
- Provide several options for giving feedback. Take a look at the TNT’s feedback box once again: it has three options, which means that the visitor has a better chance to find whatever he or she is looking for.
- Don’t request information you don’t really need. For example, if you’re testing how the new version of your website performs, that’s not a good opportunity to collect data such as gender, age, job position, industry, and stuff like that.
- Make the process of giving feedback really simple. Let’s say we clicked on TNT’s “generic feedback” button. This is what appears next:
The new box offers to rate the website using the rating system: 1 (hate), 2 (dislike), 3 (neutral), 4 (like), and 5 (love). When you click on a value, a drop-down menu appears with several options: Suggestion, What We Are Doing Well, Bug/Error on Website, Question, and Other.
Let’s say we select “Suggestion”.
Now, we’re presented with a text box where we can type our suggestions and let the business know what we think about the website.
And we’re done! Clicking the “Send” button ends the feedback session. Overall, the entire process lasts a few minutes, tops.
Reaching out directly
There are many ways to gather information from your target audience directly. For example, many businesses use emails; here’s an example email sent out by a popular online service :
Organizing meetings and events is also a good choice if you have a considerable number of local customers.
Read more about .
What you shouldn’t ask about
While implementing these customer feedback collection tools, keep in mind that you shouldn’t ask the following:
- Ask what, not why. The “why” implies that the customer will have to spend more time to provide the qualitative information about their experience. If you do ask the “why,” be careful, says Dishman, because 52 percent of customers don’t want to spend more than three minutes filling out a survey.
- Irrelevant questions. When designing a survey/feedback box/direct email, make sure that you’re not asking anything extra. An overwhelming number of questions is one of the most important factors that prompt people to drop surveys.
- Personal data. Don’t ask for details like gender, location, age, and occupation unless it’s absolutely needed.
Practical feedback questions
Asking the right questions can be a difficult thing, so see some good examples below. They focus on customer experience, website improvement, and marketing considerations.
- What did you want to find on our website?
- Did we meet your expectations? Why?
- Did you find the information on our website (or specific page) useful?
- Is our pricing clear?
- How do you think we can improve our website (specific page)?
- If you weren’t satisfied with our services, what can we do to get you to come back?
- How did you hear about us?
- How likely are you to recommend our product/service to a friend or a colleague?
- What company can we learn from?
- Is there anything holding you back from making a purchase right now?
Get the feedback you deserve
Collecting customers’ feedback is a critical piece in the conversion-research puzzle. Keep in mind that the tone of your communication should be conversational because it’s much easier to engage the customers.
To make sure you’re doing everything right, try to experiment with different ways of collecting feedback and different question types. See what works best and use the feedback to improve your business!
Author: Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business. Currently she is writing marketing and business resources. Also, Lucy has her own blog where you can check out her last publications. If you’re interested in working with Lucy, you can find her on .
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What do you do when you have another brilliant idea? You buy the domain name before anyone else has the same brainwave.
One year later when renewal reminders start coming in, you realise it wasn’t such a good idea in the first place. The cost of your renewals comes to hundreds of pounds a year.
It’s time to take back control.
Mistake 1 – Falling for Every Special Offer
You see an ad for .com domains at £1 each, and you are tempted to buy a few for ideas you have had simmering at the back of your mind for a few months. Then you decide to buy the co.uk or .eu domain to go with the .com one. It is so easy for mission creep to sneak up on you, and the bill at checkout is higher than the £2 you were planning on.
Special Offer Syndrome also leads to Mistake 2.
Mistake 2 – Buying from Different Domain Name Registrars
When you click on promotions from different registrars, it is easy to lose track of your domain name catalogue. If your domains are scattered around the virtual world, you end up with thirty or more addresses without even realising it.
If you buy from one site, you see a list of your current investments every time you log in, so you are reminded of URLs you own already and perhaps think twice before adding any more to the list.
Consider limiting your domain purchases to two registrars. You can then compare prices whenever you need a new web address, and find the best bargain at the time.
Mistake 3 – Extras
Registrars make their money on the extras: This is why you will see Domain Privacy as a default extra with every Address you buy. Uncheck the box and save up to £30 per domain.
Domain privacy is mostly unnecessary for Europeans (even after Brexit) because Whois data is automatically masked, even for domains you bought years ago.
The screenshot above shows what a Whois search shows for a typical domain name with a British owner. to all Europeans.
Other extras include automatic backups, SSL certificate and access to a website builder. Read the small print and consider carefully, whether you need these before clicking on them: They may be free on initial purchase of a new domain but will usually need to be paid for on renewal.
Mistake 4 – Using Foreign Registrars
Use a site that prices domains in your own currency.
It is very tempting for a Briton who sees prices in US dollars, to think of the cost as in ‘Monopoly® money’ and to spend more than you were planning to.
You will also be hit by high currency conversion fees unless you have USD in your PayPal account and pay a dollar-denominated bill using your PayPal dollars.
Mistake 5 – Using a Registrar that Sells Your Search Data
Many registrars sell your search data. If you search for MonkeyFeetSmell.com for your current brainwave on most name reselling sites, those sites will sell the fact that you have made that search to domain sitting parasites who may buy the domain in the hope of gouging you for hundreds of pounds. If they can’t resell the name, they return it as unwanted within two weeks, get a refund and are not out of pocket.
Search for a that guarantees your search privacy – Raise a question in the instant chat window most sites use, and you get an unequivocal answer before running any searches.
Mistake 6 – Buying Every Variation of Your Domain
Resist the temptation to buy every domain extension for your chosen site name. You could spend hundreds of pounds and still not cover every angle. If someone wants to set up a site with a similar name, they will find a way to do so.
However, realistically nobody is likely to be remotely interested in you or your new site.
Limit yourself to the .com and the co.uk domains if you are targeting international as well as UK niche groups. Look at .London domain if you are targeting London users, and consider a .eu domain extension if your probable users are based in the EU. Other than those exceptions, keep it simple and save your money.
Long Story Short
Buy from a local name register you can trust, only buy domain names you are likely to use and avoid unnecessary extras. Investing in domain names is a growing business, but you need to be careful about quality if you are thinking of re-selling.
While browsing the homepage of my preferred sports site the other day, I saw an ad for a “content engine”, to help with blog post ideas.
Given that I’ve had a little bit of a battle in the past with companies and consultants that offer a quick-fix “this will change your life/business!” promise, I thought I’d check this solution out.
I wasn’t disappointed.
From the blurb of the sales pitch, this “content engine” would help you…
…to quickly crank out share-worthy, clickable blog content that gets you traffic and converts that traffic into sales.
Okay. Sounds great. Traffic and conversions is every business’s goal (and bloggers – after all, conversions can be email sign ups, comments, downloads of ebooks, etc.).
Continuing down the sales page, though, quickly shows the flaw that this “content engine”, and other automated solutions like it, run into.
Your Audience is Not Their Audience
As part of the solution, buyers of the “content engine” are provided with seven “fill-in-the-blank” blog post templates.
These templates are the ones that will get your content shared, clicked, and lead to sales (from the earlier blurb).
Using them will help you create the seven types of content that get the most traction, regardless of niche, topic or industry.
This all sounds great – but is it really? Looking at the templates reveals another “flaw”:
- The Content Aggregator (use content from others to collate a post of your own)
- The Embed Reactor (create content you’re proud of)
- The YouTube Cut Up (use YouTube videos from others to create your content)
- The Stat Round Up (this is viral gold, seemingly)
- The Crowd-Sourced Post (get content from the ideas of others)
- The Interview Post (grow your authority by using someone else’s)
- The Quote Post (borrow ideas from others, even without their permission).
Take a look at the bracketed additions – notice anything consistent? Yep – every single one is using ideas, content and authority from someone other than you.
Which, as a tactic, is kinda lazy, in the long run.
- Instead of building your authority, you’re simply showing others are more?authoritative.
- Instead of creating original content, you’re rehashing what already exists.
- Instead of promoting?the strength of?your brand or content, you’re highlighting the very areas you’re lacking in.
- Instead of bringing your own breakdown of analysis and statistics, you’re simply pushing those of others (which may or may not be factual).
Start to see the picture?
Yes, we sometimes have content blocks, where we can’t think of anything to say, or publish.
Yes, we want to drive more traffic and eyeballs to our content, especially if we’re just getting started.
But at what cost?
If you want the long-term appeal that blogging and content can bring, you need to start building for the long-term from the start.
Quick buzz traffic from folks whose egos dictate what they participate in is not the way to go. Nor is repurposing already frequently shared and frequently quoted data.
Instead, think of your traffic. Your audience. Your goals.
Everything Around You is an Idea
A little while back, my wife was talking to me about her blog.
She’s an independent author and, as such, uses her blog a lot to talk about her books, her characters, events, etc.
One of the things she said was she found it hard to come up with ideas, given that there’s only so much you can talk about plot and print.
I asked her if she’d ever considered being more personal. Let readers get to know the real person behind the author.
What inspires here; what she’s afraid of; what her goals are beyond sales and recognition.
As a result, she started to publish more personal posts, with getting over 800 shares on Facebook and more than 40 comments.
From my own experience, even though I stopped writing directly about business on here in 2014, I still get business inquiries, along with emails and comments on how certain posts aren’t restricted to the personal topic I’ve written about.
Which makes sense – because our whole lives are one big blog post idea.
- The beauty of the sunset, and how that can inspire a new beginning in business when the next dawn rises;
- The innocence of children, and how that can make us better business leaders without ego or ignorance fuelling us;
- The friendly neighbour who’ll do anything for another human, and how that can make us more accountable as colleagues;
- The love of our pets, and how that can instill the importance of loyalty and reward when it comes to our customers.
These are just some ways that everyday occurrences can result in a business lesson. Which can then be turned into a piece of content.
Because if there’s one thing I’ve found to be true, both in business and in life, it’s this – people relate to real life.
If your people (your customers, your colleagues, your clients) can relate to your life and all you learn from it, it’s pretty much a guarantee that the goals you have will be easier to meet.
Try it – you might just find out it’s all you needed to do to begin with.
Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance.
What’s the minimum time between deciding to create a newsletter and pressing the “send” button?
How does the orchestration of global campaigns among multiple countries work?
The answers to these and other questions impact the value delivered by email marketing as much as frequency, personalization, etc.
But, organizational structure issues are more difficult to detect and act upon.
Let’s explore the five main challenges faced by those responsible for email marketing due to the internal dynamics of their companies.
1. Overuse – because it’s free, right?
A few years ago, I got a call from my company’s customer care department. Their request shocked me: they wanted to send a newsletter to inform our subscribers that we had changed the support phone number. When I tried to argue that maybe it wasn’t a good idea, the other side replied “But what’s the problem? Email’s free, right?”.
From a purely financial perspective, that person was right. Even after proportionally allocating implementation fees, licenses, etc., sending a newsletter has a small cost. Yet, he was not aware of less transparent effects, such as the loss of subscribers after an irrelevant newsletter, or the opportunity cost of communicating something unmemorable instead of something interesting.
Although it takes some time to educate your organization on what’s “right” and “wrong” in email marketing, people eventually get it. Having strong gatekeeping principles, sharing details on the impact of non-performing messages, or even establishing a virtual cost system (in which departments get a limited number of credits every month) help rationalize the use of your database.
2. Priority setting – whose campaign is more important?
Email marketing is effective. Once marketers learn that, they incorporate email to every single marketing plan they develop. In complex organizations, where many departments make use of the channel, priority conflicts emerge.
One beautiful morning I discovered that there was a sales campaign, a product launch, and a regional loyalty newsletter planned for the very same day. All of them were important and couldn’t be postponed. Also, they targeted segments of the database with a huge overlap.
There’s no standard approach to handle those situations. When it’s unclear which campaign brings the greatest value, you can try blending emails, using different segmentation criteria to eliminate overlapping, relaxing frequency caps or even tossing a coin. However, it’s crucial that a single (and ideally impartial) team makes the decision. One that understands the consequences of choosing each option. Otherwise, you risk turning a difficult choice into a contest.
3. Ownership – who should lead email marketing?
Email marketing started as a subsegment of direct marketing. As its potential became more evident, a number of departments quickly volunteered to take control of the emerging communication channel.
Newly created CRM teams, online sales sections, marketing heads, corporate communications managers, IT directors… all argued that it’d be best if email marketing was taken care of under their roof. All proposals were backed by some very good reasons. Leading an email program requires a blend of IT, commercial and communication skills, which is difficult to find in a single department.
Most organizations used the answer to “who gets more benefit from email marketing?” to determine where it fit. The issue with this approach was that, in some cases, the channel was not used up to its full potential. It happened due to an opportunistic and exclusive focus on the end goal of the leading department.
Probably, “which team is better equipped to create the highest value for the organization?” would have been a better question. Some aspects that should have been considered: who’s able to exercise proper governance; who has the IT skills to handle integrations with the website and other digital touchpoints; who is commercially savvy enough to spot the highest revenue opportunities; who has the copywriting and web-design skills to provide a premium execution.
4. Centralized vs. localized structure – speed or consistency?
Email marketing is a collective effort. No matter if only one part of the company manages it or creates the newsletters. Multiple teams have a role in the processes that start with briefing and end with the analysis of results. Things are even more intricate in multinational organizations, where global campaigns often mean sending hundreds of newsletters in multiple languages on the very same day.
Depending on the level of complexity and capabilities of your , you might have to make certain choices to increase speed to market. Should you use the same copy for all countries? Will you outsource the translations to an external agency? Will a central team create and send all newsletters based on briefs by different users? Will you create a template and let each user modify and create their own newsletter?
Again, there are no easy answers to those questions, but to determine the right path, consider the skill levels of different teams, decide if speed or consistency is more important for your brand, and see if outsourcing is something you can afford.
5. Blame game – whose fault is it?
If you have been in this game long enough, you probably have experienced at least one “oh sh**” moment. The worst one I remember happened when we sent a newsletter to country X. It was designed for country Y, from which country X had become independent some years before. The outrage on social media was almost immediate.
Making mistakes is human. Making them in those stressful moments when you’re delivering a multi-country multi-channel campaign is almost inevitable. However, remember you can always turn challenges into opportunities. Depending on your brand’s personality, you can offer a sincere apology, crack a joke or even improvise a commercial campaign out of your error.
While you cannot avoid mistakes, you can surely work on minimizing them. Having robust governance practices is extremely helpful. Making sure there are at least four pairs of eyes on every newsletter, using spell-checks to avoid typos, testing email rendering in all available devices, or defining strict user rights within your ESP accounts can really make a difference.
If you want to learn what are the 6 biggest challenges that teams should overcome to improve communication, read .
Author: Angel Lorente Paramo – Former global head of emarketing at Qatar Airways.
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As you begin to think about getting your website translated, you might be tempted to search the internet for the keyword “translate website.” While this will provide you with a range of results, copy and pasting your website into Google Web Translation may not be the most effective route to take.
Your brand may be at risk if you use the Google Web Translation tool, and the same goes for your company’s overall reputation. You may end up getting a lower share of search results than you deserve, due to errors, misspellings or text that offends readers, simply by dint of the fact that it is not an accurate translation.
A total of 27 percent of the top 100,000 websites are in English, . The remaining websites are non-English sites, and this goes to show the power of using localisation to reach customers located all over the world.
The Google Translate widget just can’t provide you with the kind of localisation you need to engage with international visitors, or give you that professional appearance you are aiming for with your company message. Hoping that you have the right translation for your audience just isn’t enough.
To help, we’ve provided five key ways you can translate and localise your website, including the pros and cons of each option. Here’s what you need to understand about .
#1 Translation Through Copy & Paste
Copying and pasting your web content for translation is easy to do. It requires minimal effort and can provide results quickly. You do not have to rely on the technology of your website or any other platform to make it happen. Your webmaster will simply copy your web content and paste it into a Google Sheet. Here, a translator will do the necessary translations, and you can paste the new text into the localised pages of your website when their work is done.
Create a Google Drive folder for your web text;
Create a Google Sheet and paste your web copy into it, for the translator to access in the Google Drive folder;
Share your Google Drive folder with your translation service or with TRAVOD;
Once this is done, you can copy the text from the updated Google Sheets into your website.
This is not a fool-proof system for your web translation task. Errors can occur during the copying and pasting phase. You might inadvertently copy the same text twice or paste it several times in the Google Sheet. Sentences might be missed out. A whole array of mistakes can occur. Your translator will be unable to spot these errors because they were not involved in the copying and pasting process.
You won’t have any technology-related costs with the copy and paste method since it does not require the use of your website. You will only incur the translation fees from your translation provider or TRAVOD project manager. You will also have to dedicate some time and resources to the copy and paste translation process.
#2 Translating With A Plugin Tool
If you have an e-commerce or CMS site, you may be interested in a plugin-based translation platform. Applications such as Shopify, BigCommerce, WordPress, Drupal, WIX, and others use translation plugin tools. With these plugins, you can easily share your website with your translation provider or TRAVOD, to provide them with access to your content. Your translator is able to translate the content directly into your website. You’ll have real-time updates and won’t have to worry about any interruptions with your website.
Search for a translation plugin through your website platform’s marketplace (options include the WordPress translation plugin, etc., depending on the platform you have);
Give your translator your CMS or e-commerce platform login;
Your translator or TRAVOD will localise your web pages based on the content that is currently provided on your website;
Once you are fully satisfied with the translation quality, publish your new localised web pages.
Webmasters will find that plugin-based translation is the best option as it allows for real-time publishing of your new translated copy. This also helps to eliminate any potential errors that might occur when you copy and paste text.
Plugin-based translation is relatively affordable. Some translation plugins are free, while others cost in the region of $15. There are plenty of free plugins that will provide you with quality results. Your only other cost when it comes to plugin translations is the fee from your translation agency.
#3 Translation Through Dynamic Content
The use of dynamic-based content for translation combines all the methods we’ve discussed so far and takes them one step further. In this approach, a translator is able to translate the content with a visual editor. This avoids the need to create and upload documents manually, a process wherein errors can occur. You will have a higher quality web translation of your localised content with as much as 100 percent accuracy, provided through the translation syntax and context. The original language intent will also remain in place. Dynamic content is only offered by a few translation companies.
This is the easiest way to localise your website from the point of view of your webmaster. Everything is done virtually by the translator cloud network, including the publishing.
Sign up with a translation provider that offers this service;
Add the code snippet that is provided to you to your website. Instructions will be included;
A translator will translate your website and save all the content to the cloud network space;
Review the translated work and publish the updates to your website.
With dynamic content, you are able to retain the context as well as the intended meaning of the original message on your website, irrespective of the language. This is the easiest way to localise your website, as the translator is able to provide better phrasing and a word count that meets the needs of the page layout.
There is typically a monthly subscription fee for dynamic content translation, since it is saved to the cloud. The monthly fee usually covers cloud uses and delivery.
You can expect pricing of around $29 to $400 per month, depending on the complexity and needs of your website.
#4 Translation Through Word Extraction
For more complex websites, word extraction translation may be used. This is good for websites that contain a large number of sub-pages, different content workflows, animation within the content, or an unstructured page layout. To localise these pages, a scraping tool is used to extract the text from the website automatically.
It is then forwarded to the translator, who will convert it as necessary. Because automation is used, no text ends up missing during the extraction or scraping process.
In order to implement word extraction translation, you will need to have a good understanding of content scraping, content indexing, content spidering, and how these tools work. Not every webmaster is well-versed in this area. To employ word extraction translation, it is best if you hire a translation agency that provides this service and extracts your text from your website.
You may not have the best quality results when using word extraction translation. While all of your content from your website is translated, the context, structure, and syntax are lost when the text is scraped. The new translated content will have a very different feel and appearance when compared to the original text. You may find the translated content acceptable as long as there is no interference with the text or the subtleties used when it is released to the content database.
A webmaster can use scraping tools, data extraction tools or website extraction tools which are nominally priced at $50 to $200. If your webmaster does not have experience of using these tools, they can work directly with a translation agency that may include these tools as part of their services for free.
#5 Translation Through File Extraction
To provide you with the easiest way to localise your website, many translation companies offer file extraction. Using the FTP to access your website, the translation provider will export the raw data files and database content for you.
The translator service will translate your website content and push it back to your website through the FTP. This is a common method used for localisation, but it can cause issues for your company. Dynamic web pages may struggle, and the same goes for complex sites.
File extraction is a straightforward process:
Create file access permission for the translation company you are working with, through the FTP or Cpanel;
The text will be converted by your translator;
The new files will be re-uploaded to your web server and published.
File extraction is an effective way to perform the localisation of your website.
There is no cost to file extraction translation besides the fees you would pay to your translation service provider. Your webmaster should have access to your Cpanel and FTP account.
Over the last 20 years, there has been a great deal of change in terms of the ways you can perform website translation. Technology has made the process easier and quicker. Employing the right translation method for your website can ensure you receive the highest quality results from the localisation process, for the benefit of your customers.
New technologies have made it possible to translate both basic and complex websites in a matter of hours, as opposed to the 30 days it took to provide translation 20 years ago. Keep in mind that as more and more visitors come to your website, the need for localised content becomes ever greater. This will keep them engaged in your website and allow you to increase your business revenue through sales.
Do you have a website project that requires translation?
Let our team of translators help. Get in touch, and we will have a translation expert contact you with an affordable quote and proposed delivery date.
Often in life, we feel we need something around us to make us feel special, and wanted. Family; love; success; and all that comes with it.
And, yes, family makes us complete, as does love. And, if that’s a metric, self-value can also come from success (based on our perception of what success means).
But, as I found out this evening, when these things aren’t around us, we don’t necessarily need to feel less significant. Instead, we can truly see what it means to be valuable…
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The attention span of the average user has declined rather drastically over the last decade and a half. In order to engage with your blog readers in any meaningful way, you have to grab their attention right away. Learning to use titles, headlines, and headers in a strategic fashion will go a long way toward helping you in this regard.
Hooking Your Readers and Reeling Them In
In 2015, the average attention span for humans had dropped . Since then, a lot of focus has been given to the idea of human attention as it relates to marketing, sales, and internet browsing tendencies. And whether it’s eight seconds, 12 seconds, or 15 seconds, the reality is that today’s online users and customers can’t stay focused for very long before getting distracted and moving on to another task. It’s just the way the brain works.
From a blogging perspective, this is highly problematic. The average person needs four or five minutes of sustained focus in order to read a 1,000-word post. A few seconds of focus hardly allows readers to move past the first paragraph.
The good news is that you can get readers to pay attention for longer periods of time – but you only have a few seconds to win them over. This puts added weight on your headlines, titles, and headers.
4 Tips for Attention-Grabbing Headlines, Titles, and Headers
There’s no secret recipe or proprietary formula for grabbing the attention of your blog visitors, but here are a few suggestions you may find helpful:
Show Your Readers Why They Should Care
The first step is to give your visitors a reason to care. In other words, it should be evident from the very start as to why your content is worth consuming. The more blatant you are in answering this internal question, the better the results will be.
is a great example. Notice how the header includes a clear value statement/call-to-action: “Hey New Jersey…One call right now gets top-dollar for your car today.” The statement is specific (targeting New Jersey readers), simple (one call), and timely (today). Assuming the right visitors are being funneled to the page, this header will be highly effective in pushing people further down the page and quickly appealing to their emotions and decision-making capacities.
Always put yourself in your readers’ shoes and ask the question, why should they care? If there isn’t an obvious value statement or call-to-action in the headline, title, or header, you aren’t doing an adequate job of answering this question in a straightforward manner.
Write Captivating Headlines
“The headline accounts for up to 50% of your blog post’s effectiveness. If you fail to make it powerful and clickable, every other marketing step that you take will be a total waste of time,” successful blogger and internet marketer .
There are numerous tips, tricks, and hacks you can use to develop captivating headlines, but it ultimately comes down to appealing to your target audience. What is it that motivates your readers to click and read?
Patel likes to use concrete numbers and data points in the headline, if at all possible. This level of specificity really draws people in and encourages them to take the content seriously.
Keep it Short and Simple
The size of your headlines and titles – in terms of word length and number of characters – is critically important. While every situation will be different, Outbrain reports that headlines with eight words have a than the average title. Having said that, somewhere between 7 and 12 words is considered ideal.
Keep People Guessing
If you give everything away in the header of a blog post, there really isn’t much left for the reader to discover. You want to be descriptive in your titles, yet keep people guessing.
Here’s a recent example from TIME. The title reads: Is Hummus Actually Healthy? Here’s What the Experts Say. The headline itself makes a slight revelation, but you have to read on in order to get the real answer. This is a great example of a well-crafted headline that keeps readers engaged.
Nail the First Impression
Grabbing a reader’s attention in an over-stimulated world where focus is hard to come by is a huge challenge, to say the least. From a blogging perspective, it all starts with the first impression. You have nanoseconds to show visitors why your content is worth consuming. Getting your headlines, titles, and headers right will go a long way towards helping you engage your readers in a meaningful way.