5 Ways to Monetize Your Blog in 2019

Blog

0 Comments

It sounds so easy. Start a blog. Make money from it. Be your own boss. Live anywhere.

If you’ve ever started a blog and attempted to grow it into a money-making machine, you know how hard this is – how hard it is to consistently write, attract new readers, and come up with interesting ways to monetize.

Never fear, help is here! If you’ve been dreaming about turning your blog into a business, here are five strategies bloggers are using in 2019 to make money.

While most strategies require you to have thousands and thousands of readers, these methods can be profitable even if you have a smaller audience.

1. Affiliate Marketing

If you’ve ever seen a disclaimer on a blog that the author will receive a commission if you purchase a product through the links on their page, this is an example of affiliate marketing. It’s a method where blog owners can promote products and services and earn a small percentage of revenue from every sale.

Affiliate marketing works best when you only promote products that will benefit your readers — the ones you would recommend even if you weren’t getting paid.

With that in mind, when you come across products, services, or apps you think your readers should know about, find out if the company has an affiliate program you can join.

Most affiliate programs are free to join. If you want to sell consumer goods, you might want to consider starting with Amazon.com. The e-commerce giant lets anyone promote products through its Amazon Affiliates program.

Once you sign up, you generate a custom link to the product on Amazon. Then you place this link on your website. Anytime someone buys the product through the link on your website, you get money.

Once you have a loyal following, affiliate marketing can be a great source of passive income.

2. Sell Physical Products

With the rise of different types of website building tools, it’s becoming easier to sell products directly on your website. This method is a little more complicated than affiliate marketing because you’ll have to consider manufacturing, storing inventory, and shipping orders.

That’s why many bloggers use drop-shipping or fulfillment companies instead of turning their home office into an e-commerce warehouse. With drop-shipping, products are branded and shipped straight from the manufacturer. All you have to do is process the orders on your blog.

With fulfillment companies like Amazon FBA, you can send a shipment of your product to a warehouse where they handle storing and shipping orders.

When it comes to which products to sell, the options are nearly endless. You could sell branded merchandise featuring your logo or website name. T-shirts, hats, mugs, towels, and stickers are popular options.

If you’re an artist, you could create new pieces to mass-market on your site. If you’re a fashion blogger, you could partner with a designer to offer one-of-a-kind articles of clothing for your site.

3. Coaching and Consulting Services

Coaching and consulting services are a great way to make money quickly when you’re starting out with a blog. To get started, consider what topics you have in-depth knowledge of.

It could come from prior professional experiences or hobbies where you have invested significant time. Based on this expertise, you can offer one-on-one or group coaching and consulting services.

To be successful in this model, you’ll need to be able to attract loyal customers who are willing to pay for your help. This will require marketing of your blog and likely building a social media presence.

While there are many coaches and consultants in the market, you can use your blog to differentiate your services and offering. You can use your entries to build your brand and demonstrate your value proposition.

The key to success in this area is keeping an entrepreneurial mindset when setting your rates. It is tempting to set low rates to attract clients – and there are times when it makes sense to offer introductory discounts – but you have to remember that you’re offering expertise in these sessions and should be paid appropriately.

4. Online Courses

It’s easier than ever to . You can use a third-party platform like Teachable or Podia, or host it directly on your site.

Similar to coaching, online courses are a way to leverage your knowledge and expertise into income. The difference is that online courses can provide passive scalable income. After the initial work of creating a course, you can keep making money as long as new students join.

To get started, get a sense of what topics your current blog readers are interested in or questions they are struggling with. You could also conduct simple market research to determine what your target audience is focused on. With these subjects in mind, develop an in-depth course that provides a solution to your blog readers.

5. Create a Membership Site

Once you have a loyal fanbase, consider offering an online membership option. Memberships, where readers pay a set amount each month, can be a strong source of recurring revenue rather than a one-time purchase like a course or product.

In exchange for their monthly payment, members will expect something in return. As a blogger, you can keep certain advanced content inside the membership area.

Another option is to give members special discounts to products and courses, or early access to new content. An active community forum within the membership area can also draw readers to sign up.

Some bloggers choose to go with a direct appeal that just asks for people to become members to help sustain the production of high-quality content on the site.

Start Making Money

Whether you’re a long-time blogger or just starting out, don’t listen to the naysayers! There are plenty of ways to earn money no matter how many subscribers you have.

Think about monetizing your blog the same way as publishing content — adding value and providing benefit to readers should always be your first concern.

Each of these methods has its own unique challenges, but with a little determination, you’re sure to find the best way to monetize your blog in 2019.

AUTHOR

Jon Nastor

Jon Nastor is an entrepreneur who helps people start online businesses and find . He is also the host of , which has received 4.8 million downloads, since its launch in 2014.

Original post:

“RAGE P.O. BOX” – 03/04/13

Blog

0 Comments

Do you know what is Enterprise Log Management?

Blog

0 Comments

may seem unsexy, but it is vital to the efficient running of your enterprise systems. The whole idea is to get the most critical events conveyed to your operations team so that they deal with them in time. Without it, you would have a mass of data to look through with no clear order, and that would take you forever.

When building an enterprise log manager (ELM), the basis is the corporate policies. These policies and their controls are designed to prevent certain undesirable activities from occurring. The whole idea with enterprise log management is to translate these policies into a complete system that relates the policy with the control and the data from the applications and systems that is going to be monitored to ensure that the policies are being enforced. You know that the ELM you are dealing with is of high quality when it interfaces seamlessly with your systems.

Use Cases of ELM

A good example of enterprise log management is privileged access monitoring. The log data is collected from different systems, and the operations team receives it in real time, allowing them to note when anything inappropriate occurs and take action against it.

Take, for example, the following example of a possible brute force attack: The domain admin has attempted to login without authentication after an allowed window of change. They attempted the log in several times. A good enterprise log manager will be able to take stock of those events and correlate them, initiating the right processes and escalating the events to the right staff.

The processes that are , in particular, are very important. A good enterprise log manager is only as good as its processes. That means you need an engineering team and also an operations team.

On the one hand, the engineering team will build the enterprise log manager so that it sends through the correct alerts. On the other, the operations team will receive the alert and take the appropriate action. You will need mature processes to reduce the number of iterations that the operations team has to go through. The events you are interested in and, eventually, tag should be directly related with the corporation’s policies. Generally, there will be events that you don’t care about, events that you are curious about and events that you want to deal with immediately.

In the previous example of the domain admin, it might be a simple case of them forgetting their password. That isn’t something that needs to elicit worry. However, if there are hundreds of attempts in less than a minute, then you know that something is amiss. It is likely a brute force attack taking place. You need to tag that event and figure out which team in the organization should be alerted of the occurrence.

Exposes Glitches in the System

don’t stop at security events either. It could be some kind of activity that shows a general problem in the system. You might be getting too many requests for acknowledgement from the system, which shows that there is a glitch in the system.

So, many requests could ultimately clog the system and be the result of a denial of service attack. Your enterprise log manager could flag and tag the event so that action can be taken immediately.

Another use case for an enterprise log manager is a virus in the network. Events induced by the virus will be logged by the tool, which should be able to correlate them and figure that they are part of the same outbreak. The operations team will then be able to target the source of the virus.

When the enterprise log manager can work in this way, using these approaches to various potential issues in the system, many hundreds or even thousands of hours are saved. These are hours that could have been spent poring over millions of logged events and then analyzing them to figure out the root cause of an issue in the system. With an enterprise log manager, each incident that occurs is approached from a reactionary perspective. This makes it possible to deal with issues as they arise, correlating them to the corporation’s policies, various potential attacks and so on.

Ultimately, an enterprise log manager is a valuable time-saving tool that keeps your services running and your clients happy, preventing a critical service shut down that would cost you significant revenues and cause damage to your reputation.

Original post:

Email Marketing for Beginners [UPDATED]

Blog

0 Comments

With email marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like why is important, what are the benefits, and how to start. Take your first steps with the help of our beginner’s guide!

 

 

Editor’s note: this article has been updated in February 2019 to provide you with even more valuable information, tips, and examples.

 

What is email marketing?

Email marketing is using email to build relationships with your audience. With a proper email marketing communication flow, you can send relevant information and convert prospects into customers.

People who are interested in your product or service can join your email list and – through email marketing communication – learn everything they need to know to make an informed buying decision.

If you build your email list with your target audience – people who can benefit from your products or services – you can be sure that email marketing will become a significant revenue stream for your business.

Email has been in use long before the World Wide Web, which makes email marketing the first online marketing channel. Email marketing has been around for a long time, and it continues to lead the pack as it comes to ROI.

 

What are the key benefits of email marketing?

There are a few benefits of email marketing that make it the perfect choice for your digital marketing activities.

 

Low cost

To run professional email marketing campaigns, all you need is a basic strategy and the right tool that allows you to try and test various tactics.

Professional cloud-based email marketing platforms offer plans based on the size of your email marketing list (number of subscribers.) Basic plans start as low as USD 15 a month and provide features like email marketing, autoresponders, marketing automation, and landing pages – everything you need to start growing your business.

Email marketing services are perfectly scalable. You can use a basic plan to start building your contact list and upgrade to more advanced plans as your online revenue grows.

 

Full control

You have full control over every aspect of the email marketing communication.

You can:

  • design your assets (e.g. webforms, emails, and landing pages)
  • decide on the kind of email campaigns you run
  • segment your email list for precise targeting
  • tag your contacts for better personalization
  • create marketing automation workflows with your business goals in mind

Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers’ inbox.

 

Precision

When you build your list organically, ask people to confirm the subscription. This way you know that your contacts want to receive emails from your brand, which means that you’re sending emails to people who are really interested in your offer. Such an email list is considered high-quality and likely to bring better business results.

You can track statistics and monitor the results of your campaigns. Based on the collected information you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing program.

 

Ease of use

Creating email marketing campaigns is simple. You can design your email templates, landing pages, and marketing automation workflows with intuitive drag and drop editors.

You can track performance and edit all assets to increase the overall impact.

 

The preferred marketing medium

According to most people prefer to be contacted by companies through email rather than other channels.

The results of the survey make perfect sense since well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox and subscribers decide when’s the right moment to open and read an email.

 

You can reach mobile device users

The percentage of email opens on mobile devices continues to grow. According to GetResponse Email Marketing Benchmarks, webmail opens make up 56.52% of all email opens, followed by mobile opens at 26%, and desktop opens at 16.99%.

Which means that you can reach your customers and influence their buying decisions wherever they are. You can also integrate your online and offline marketing e.g. by collecting email addresses at events or during shopping at a brick-and-mortar location.

 

Email is an owned medium

Traditionally, digital marketing strategy is divided into paid, earned, and owned media. Email falls into the owned media category. It means that your business has full control over this online marketing channel.

In fact, over time, your email list becomes your greatest online marketing asset: a massive database of people who want to hear from your brand.

If you use a professional email marketing tool, your emails will reach everyone on your email list as opposed to e.g. social media, where you cannot control your organic reach. That’s why investing too much in social media following is often called building a house on rented land.

 

Targeted and personalized communication

You can collect relevant information from your contacts along the subscription process and use it to . Based on the data you can create segments of people sharing common traits.

Your subscribers will stay on your list as long as they see value in your communication – that’s why over time you can build a huge email list that brings impressive revenue.

Read the following blog on .

 

Easy to measure results

You can gain full control over your email marketing efforts by integrating your email marketing platform with online analytics tools such as Google Analytics.

You can control the performance of individual emails in your email marketing tool’s statistics panel and then track user behavior on your website. You can set goals for individual campaigns, track conversions, and measure the ROI.

 

Fully automated

With marketing automation, you can build custom workflows for your email marketing campaigns. You can easily create any kind of campaign by using a drag-and-drop editor to program the communication flow with the available conditions, actions, and filters.

 

Excellent return on investment

Email marketing keeps on bringing the highest return on investment of all online marketing channels. This results from all of the factors mentioned above. If you run and measure your email marketing activities the right way, they’ll become a proven source of revenue for your business. Here’s the data-backed answer to .

 

What’s the average email marketing ROI?

According to a 2018 study by Litmus, email marketing’s return on investment is 38:1 on average. Statistically, if you invest $1 in your email marketing activities, you’ll get $38 in return.

Of course, this is not a fixed number – it’s an average. The return of investment in your company will depend on various factors, e.g.:

  • size and quality of your email list
  • content relevance
  • design and copy
  • call to action (is it clear and persuasive?)

One of the biggest advantages of email marketing is that you can track performance and present data to prove the ROI.

 

How to measure email marketing ROI?

It’s easy to calculate the return on investment in your email marketing activities. All you need to do is track total revenue and divide it by the total spend.

Here’s an example, let’s say you’ve generated $100 in sales and invested $30 in the campaign. You’ll measure your campaign ROI as follows:

Total revenue: $100 – $30 = $70

Total spend: $30 

ROI: ($70 ÷ $30) * 100 = 233%

That’s a simple way to prove your success and get more budget for future campaigns.

Watch out for these .

 

Why is email marketing important for my business?

As a business owner you can communicate with your audience on their journey from a subscriber to a loyal customer. Read this blog, if you want to learn .

You can use email marketing at all stages of the buyer’s journey:

 

Awareness

Use web forms and landing pages to reach your target audience and invite them to subscribe to your email list. Create a drip campaign to present your brand and your solutions.

 

simple marketing automation workflow in getresponse

A simple marketing automation workflow designed to send emails to new contacts and assign them a tag

 

Consideration

Become one of the brands shortlisted by your potential customers. If you use email marketing right, you will eventually become a top-of-mind brand in your industry.

 

an email from uncommon goods

An email from UncommonGoods presenting fun product categories

 

Evaluation

Explain why your product or solution is perfect for their needs. Your customers will research and compare your offer with the competition. Use an impressive email marketing campaign to convince them that they finally found what they’ve been looking for.

 

an american giant email

A fragment of an email from American Giant promoting their product as the best choice for fall

 

Purchase

At this stage, your customers know their needs and your product and have already compared it against the competition. Convince them that now is the right moment to buy.

 

a barnes and noble email

A fragment of a Barnes & Noble email with an incentive to buy

 

Post-purchase

Your job as an email marketer doesn’t end at the moment of purchase. You need to stay in touch with your customers and see if your product or service matches their expectations.

Remember that satisfied customers are likely to buy from you again and recommend your brand to others.

 

an email from nokia

An email from Nokia with a post-purchase survey

 

What are the key email marketing success factors?

To be successful in email marketing, you need three things: strategy, tactics, and tools. With these elements in place, you’ll be able to run email marketing campaigns that bring results.

 

Strategy

What is an email marketing strategy?

Put simply, email marketing strategy is the big picture showing the long-term vision and future direction of your email marketing activities. Although many businesses operate without a strategy, it’s crucial to have one if you want to be successful.

 

Why you need an email marketing strategy?

Dr. Dave Chaffey says:

“You need a strategy with your email marketing and your marketing automation. Driving prospects down the funnel won’t happen by accident. (…) You need a planned project to map out all the different potential customer touch points and when you can potentially send emails, and then to build them in.”

 

How to create a basic email marketing strategy?

Developing a basic email marketing strategy doesn’t have to be complicated. (In fact, it shouldn’t.) You don’t need to cover everything at once – you can include more areas and details as you go.

Your email marketing strategy should cover areas like:

 

Key long-term objectives

Decide what you want to achieve with your email marketing in the long run. Your objectives should be business-related and measurable. Here are a few examples to consider:

  • increase the number of subscribers by 20% by the end of the year
  • increase email marketing relevance expressed by 5% higher open rate and CTR
  • collect meaningful information about subscribers to improve segmentation
  • increase ROI from promotional campaigns by 10% by the end of the year

 

Target audience

Who are the people most likely to become your customers? Make sure that you know your target audience well. The more you know about their needs and preferences the more effective your email marketing campaigns will be.

 

Competitive advantage and key USPs

Do you know what your unique selling proposition (USP) is? Do you know your competitive advantage? I hope so. If not, you’re going to have a rough time trying to create email marketing campaigns that will persuade your target audience to buy from you.

Your USP should answer the question “why us?” Analyze your product or service and identify the benefits for the customer. Keep it short and precise. Clearly explain your solutions and match them to your customers’ needs.

Also, reach out to your current customers and ask them for your competitive advantage. Find out why they chose you from all the other options.

Clearly defined competitive advantage and USPs will help you tremendously with planning your overall marketing communication and CTAs in individual emails.

 

Resources

Define the resources you need to make your email program happen. Think of people (e.g. email marketing specialist, graphic designer, content specialist) and tools (email marketing platform, project management tool, etc.) that will help you plan and execute your strategy.

 

Metrics and KPIs

There are to follow. The trick is to tie them to your business goals and define the KPIs that will help you make better decisions. Here are just a few metrics to consider:

 

Email list size: the number of email addresses on your list is one of the metrics you should pay attention to. Given that you build your email list organically with your target audience, you can be sure that it will translate into business results. In this case, the bigger the list – the bigger the results.

 

Open rate: the percentage of the total number of subscribers who opened your email. Bear in mind that opens can be calculated only in HTML messages since they need tracking pixel.

 

Click-through rate: the percentage of the total number of clicks on a given link in your email. It’s expressed by the total number of clicks on a given link divided by the number of emails sent.

 

Click-to-open rate: comparison of the number of unique clicks and unique opens giving you a better idea of the engagement in your email marketing campaigns. A high click-to-open rate might indicate that subscribers find the content of your emails interesting.

 

Conversion: a specific valuable action like visiting a landing page after clicking a CTA button; visiting a thank you page after buying a product, etc.

 

Customer journey

Put your customers and your business in a broader perspective and map out the full customer journey. Analyze it and decide where you expect to get the quickest returns.

Dr. Dave Chaffey of Smart Insights gives the following advice: “You should be looking at the lifecycle of the prospect, as they are interacting with your business and figure out how you can provide reminders to encourage them to buy from you.”

 

Tactics

Tactics are specific email marketing activities. Here are some basic email marketing tactics to consider:

 

List building

List building is one of the main ongoing tasks of an email marketer. You need a bigger database of prospects for better business results. That’s why increasing the total number of contacts on your list will always be an important part of your job.

To grow your email marketing list, you need to create web forms and landing pages and put them in front of your target audience. There are a lot of things to consider when designing for conversion.

 

Segmentation

Segmentation is about using data to – groups of people who share the same qualities. They allow you to send personalized and relevant content to your audience.

Marketing automation workflows with features like tagging and scoring can help you collect meaningful information about your contacts and apply tags and scoring points automatically.

Read the following blog on .

Running events? Here’s .

Relevance

You want your subscribers to engage with your brand. You want them to open your emails, click the links, and follow the CTAs. But even the best design, copy, or communication flow won’t work without relevance. Relevance is the key to engagement.

Stay close to your subscribers and customers. If you know your audience – their goals, challenges, needs, and preferences – you’ll be able to deliver the right message to the right people at the right time.

 

User-friendly design

The design of your web forms, emails, and landing pages has a significant impact on the overall email marketing performance. Approach the design process with a clear call to action in mind.

Your subscribers view your campaigns on different devices with different screen sizes. Bear it in mind, and make sure that the design is friendly for everyone.

 

Tracking results

Set up a clear result tracking program. Make sure you know what to measure and that you have the necessary tools and .

 

Conversion

Conversion is the ultimate goal behind each and every email marketing campaign. And it’s specific to every business and campaign – it might be subscribing to an email list, clicking through to a landing page from an email, or making a purchase from an abandoned cart email.

Describe what conversion is, so that everyone on your team can create and run email marketing campaigns with conversion in mind.

 

Testing and optimization

Prepare a testing and optimization plan for your email marketing efforts.

Make small changes to individual elements of your campaigns, like web forms, emails, landing pages, etc. and use the metrics and KPIs to see how they affect the performance against your organization’s goals.

 

Tools

The right tools should also be a part of your strategy. Without them, you won’t be able to execute your plans.

To learn more on email marketing success factors see  and watch the  webinar recording.

 

What is an email marketing campaign?

An email marketing campaign is a coordinated set of email marketing messages delivered at intervals and designed to influence subscriber action to buy, subscribe, download, etc.

When you’ve got your strategy, tactics, and tools in place, you can plan and execute your email marketing campaigns. Check out the .

 

What are the top email marketing campaigns to start with?

Each business has its own idea of running email marketing communication. But the core idea that helps everyone achieve the best possible results is relatively simple – focus on the needs and preferences of your target audience.

The more you know your target audience, the easier it is to plan the contents and flow of truly engaging campaigns. But there are a few general types of email marketing sequences for you to consider for starters.

 

Welcome series

The goal of the welcome campaign is self-explanatory. But it’s the way you welcome new subscribers that makes a difference. Sending a simple welcome email is a good idea, but sending a sequence of emails instead can help you build long-lasting relationships and result in bigger engagement.

Here’s an example of a welcome email series from American Giant – an apparel company.

 

Frequency: one email a day

 

Email subject lines in a sequence:

  1. Take 15% off of your first order
  2. Where it all started
  3. Building better Ts
  4. We’ve got The Pant for her
  5. Sweatpants that do more than lounge
  6. Refer a friend for $15 off your next purchase

 

American Giant where it all started welcome email.

 

Onboarding campaign

An onboarding campaign is a great way to introduce your company, products, or services to your subscribers. A well-structured onboarding campaign should educate your subscribers so that they can use your product effectively and make an informed decision to purchase.

Onboarding campaigns are popular among SaaS companies. Here’s a great example form Livechat – software that enables visitors on your site to chat live with your customer support.

 

Frequency: one email every 1-3 days

 

Email subject lines in a sequence:

  1. Welcome to the future of Customer Experience
  2. One step left to use LiveChat!
  3. Need some help with the code?
  4. Boost Your Sales by 1000%
  5. I’ll be the Godfather of your success.
  6. We are here to help

 

LiveChat onboarding email.

 

Product announcement campaign

Are you going to launch a new product soon? With a product announcement campaign you can introduce the idea behind it and build anticipation among the people on your list. As usual, I’d recommend going beyond a single email and creating a series showing different features and benefits.

Here’s an example of a product announcement email from Casper – a sleep products company.

 

Frequency: one-time email

 

Subject line: Highway to the comfort zone

 

Casper product announcement email.

 

And another example from Blue Bottle Coffee, a subscription coffee company, and Fellow, a coffee hardware company, announcing a product that’s a result of a partnership between the two companies.

 

Frequency: one-time email

 

Subject line: Blue Bottle x Fellow | Level Up Your Coffee Routine

 

Blue bottle coffee product announcement email.

 

Pre-order campaign

You can also run a pre-order campaign. Based on the results and subscriber engagement, you can research the market need for a product and predict its success.

Here’s an example of a pre-order email from Ooni – an outdoor cookware company.

 

Ooni pre-order email campaign.

 

Sales campaign

The primary goal of a sales campaign is obviously to generate sales. That’s why the message is rather straightforward and focused on conversion.

Here’s an example of a sales campaign from UncommonGoods – an online marketplace to connect makers and their creations with individuals looking for truly special goods.

 

Frequency: every 4-6 days

 

Subject lines of emails in a sequence:

  1. Up to 70% Off (still 100% Uncommon)
  2. Ready. Set. SALE!
  3. Reminder: SALE into 2019

 

UncommonGoods sales email campaign.

 

Re-engagement

With time, some of your subscribers will become inactive. Don’t worry, it’s perfectly normal. Don’t be afraid to clean your list – remove inactive contacts regularly. You can automate the process by running re-engagement campaigns to the segment of subscribers that became disengaged (stopped opening and clicking the links in your emails).

Here’s an example of a re-engagement email from Framebridge – a custom framing company.

 

Framebridge goodbyes are hard email.

 

 

This article will be expanded with more insights very soon, so stay tuned for updates! Meanwhile, be sure to check out our ebook – a handy guide on .

 

With Email Marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like why is email marketing important, what are the benefits, and how to start. Take your first steps with the help of our beginner’s guide!

Related posts

The post appeared first on .

Key Insights from the New Email Marketing Benchmarks Report Q3-Q4 2018

Blog

0 Comments

Email marketing strategies and tactics change every year.

To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average results for your industry.

To make that easier, we’ve once again updated our Email Marketing Benchmarks report. So you can track email opens, click-through rates, and other essential email marketing metrics.

This time, we analyzed over four billion emails sent by our customers between July and December 2018.

Below, you’ll see a snapshot of the key findings.

Prefer to dive into the data right away? Feel free to explore the .

Now let’s take a look at six key email marketing insights – and what they mean for your business.

 

1. Embrace automated emails

Still think email marketing is simply sending newsletters and flash sale campaigns? Think again!

Once again, we found automated emails outperform manual ones.

On average, automated emails (what we call triggered emails) generated a 46.53% email open rate and a 10.98% click-through rate (CTR).

 

Email types average engagement metrics.

 

Autoresponders (also known as drip emails) were just as impressive – with an average 33.05% open rate, and 6.72% CTR.

Welcome emails also saw impressive engagement rates – with an average 84.22% open rate, 25.91% CTR, and 30.8% click-to-open rate.

Imagine how high your CTR could go if your welcome email had a strong incentive (like a discount code) to click through to your website?

 

Welcome email from Huckberry.

 

What this means:

On average, recipients will open more than four out of ten automated emails, and click through to one in 10.

And engagement rates are even higher when you send specific campaigns like welcome emails.

Now compare these results to your other marketing channels.

Notice the difference?

That’s why across all online marketing channels, email marketing offers some of the biggest bang for your buck.

 

Related reading:

 

2. Don’t fear the new regulations

Email legislation changes are enough to make even the savviest marketers tremble.

Last year, it was . This year will probably be no different, as the comes into force.

But now that the dust has settled, how did GDPR affect industry results?

It turns out, after the initial chaos and flood of GDPR-related emails, the results haven’t changed all that much.

For European customers, who have been most affected, the average email open and click through rates have even increased slightly – from 26.77% to 26.91%, and from 4.58% to 4.61% respectively.

At the same time, the average global email results have dipped – but only by less than a percentage point, compared to our Q2 2018 data.

 

Europe and North America email statistics comparison.

 

What this means:

There’s no need to worry about the new regulations impacting your campaign performance.

If you stick to email marketing best practices, you’ll do well.

Want to get ready for the CCPA? Check out our article below, plus our copywriting hints based on GDPR emails.

 

Related reading:

 

3. Create compelling campaigns

It’s an obvious insight, but now we have the data to back it up.

Take a look at the average open and click-through rates by industry report.

What do you see?

The industries with the highest average results are also the ones we tend to care the most about – or are most likely to respond to.

The restaurants and food, non-profit, and publishing industries scored an average open rate above 33%, and between a 3.89% and 8.86% CTR.

Why would industries like travel or real estate score lower?

Chances are, it’s because we only tend to go on vacation once or twice a year (). And we rent or buy property even less often.

How can you beat the industry benchmarks? Focus on creating engaging content, and pinpoint the best way to deliver your emails.

 

Average email marketing open rates by industry.

 

We’ve already looked at how marketing automation can boost your engagement rates, so now let’s turn to videos and images.

Our data shows emails with video content beat the industry averages for opens and clicks.

Campaigns linking to YouTube (the most popular video hosting platform) observe a 29.6% average email open rate and a 6.62% click through rate.

Also, campaigns with images outperformed text-only emails with an email open rate of 25.16% compared to 17.8%, and a click-through rate of 4.11% compared to 2.87%.

 

Video in email newsletter – wistia.

 

What this means:

Keep your email program versatile.

Use marketing automation to send your emails at the best time and make them relevant.

Try more engaging content formats like videos, graphics (e.g. GIFs or interactive content), and personalization.

Use these email tactics to enhance your current email marketing program, but remember newsletters or broadcasts also deliver a lot of value – and probably generate a significant portion of your sales revenue, too.

 

Related reading:

 

4. Trim your list and use double opt-in

What’s the email marketer’s biggest fear (other than legislative changes, of course)?

Losing subscribers.

We’ve always said email list quality beats the quantity.

But it’s tricky convincing marketers to trim their lists.

That’s probably why in Q2 we saw marketers importing single opt-in lists, and unanimously dropping the double opt-in.

They seemed afraid to lose some of their lists, if they didn’t reach out to them before GDPR kicked in.

Thankfully, the use of double opt-in has picked up again in Q3-Q4.

And as you can see in the report, the industries using confirmed opt-in the most tend to have the highest average open and click through rates, too.

Now let’s look at a slightly different set of data: the average email marketing results by list size.

From the following table, you can clearly see marketers with smaller lists tend to drive higher engagement (in terms of average email open rates and click through rates), than those with larger databases.

Why? It could be because those marketers know their subscribers better, and so can engage them more effectively.

But here’s a counterargument:

Shouldn’t marketers will larger lists have more insight into the email tactics that get the best results?

There’s no simple answer.

My experience running email campaigns suggests it’s easier to handle smaller email lists.

When you know your subscribers and their preferences, it’s easy to generate high rates.

But the challenge isn’t necessarily about knowing their needs and wants.

It could be that running large-scale personalized email campaigns (often a hard and time-consuming task), stops you from achieving better results.

Whatever the case, try personalizing email marketing campaigns whenever relevant – and focus on list quality, not size.

 

What this means:

Don’t be afraid to remove your inactive subscribers.

Recipients who don’t open your emails and click the links are a deadweight that will affect your email deliverability.

Try retargeting or reactivating them first, but don’t worry if you have to unsubscribe some of them.

Marketers with smaller lists tend to beat the industry averages, and so can you.

Start by segmenting out the inactives for your next email campaign.

You’ll then see you can generate more conversions with fewer email addresses.

 

Related reading:

 

5. Pick your best send day – and stick to it

Marketers always want to know the best day and time to send their campaigns.

But as with any other marketing channel, it depends.

As you can see in the below chart, there are big differences in the send time. But the day doesn’t matter as much – except for weekends!

There’s only around a 0.6 percentage point difference between the best five days.

So if you don’t send emails on the weekend – when both competition and average results are lower – then any other day should work.

 

Average engagement rates by day of the week.

 

But there’s another way to look at it.

If weekends aren’t as busy, it could be an opportunity to stand out in the inbox.

While that won’t work for most, some marketers and niches could get great results.

 

What this means:

Picking the best send time and day may seem tricky – if you do it manually.

But with tools like – which can automatically adjust the timing of your sends – it’s simple.

Prefer to do it yourself? Experiment until you find the best time – and then stick to it.

If your content is engaging, recipients will routinely check their email inbox for a new message – especially if you let them know on your website and other communications when they can expect them.

 

6. Strategically retarget your recipients

When should you follow up and retarget your email recipients?

It depends how time-sensitive your campaign is.

Let’s take a look at the data:

On average, 51.32% of your email messages will be opened within the first seven hours of the send.

And you’ll see 51.21% of all clicks within the first four hours.

That means the people who are most likely to engage with your content will be the first to do it.

In the first 24 hours after your send, you should see 72.57% of all message opens and 80.41% of all click throughs.

 

What this means:

Choose the timing of your retargeting campaigns strategically.

If you switch them up too quickly, you might burn your budget – because recipients could have converted without even seeing the ad.

At the same time, it’s probably unwise to wait another day to start the campaign, since the odds of subscribers opening your email campaign and taking action decreases with every additional hour.

 

Related reading:

 

What to do next

Email marketing is always evolving, so it’s worth keeping any eye on the latest trends and developments.

Come back to this article, as we’ll keep adding new insights from our email marketing benchmarks report.

To stay up to speed with your marketing, dive into the report and compare your results to others in your industry. So you can make the best decisions for your campaigns.

You can find many more reports, tutorials and guides in .

 

Have a question – or need feedback? Just leave a comment below.

 

Good luck!

 

Key Insights from the New Email Marketing Benchmarks Report Q3-Q4 2018

Related posts

The post appeared first on .

How to Quickly and Easily Steal Your Competitors Content Ideas

Blog

0 Comments

Have you found yourself watching your competitors on the top of Google results? If so, they likely have strong content ideas that people want to share. When people talk, discuss, or share your content, eventually, you are going to have lots of online traffic and an increase in sales.

No matter what kind of business you run, having an eye on the competition is a good thing for you. You can learn from their mistakes and, of course, steal their best content ideas. I’m not talking about plagiarism, so do not copy exactly what they do. In fact, Google doesn’t like “copy-paste” content, so that you risk getting a penalty when you do this. I’m talking about smart “stealing” which is when you see what your competitors do and then do it better yourself.

For example, if you see that a blog post within your niche has tons of shares on Facebook and Twitter calls it “50 Tips on How to Lose Weight”, you can write a post with 100 tips on how to lose weight and try to make an eye-catching headline.

However, if you ask me, the better question is: How can I find the most popular content from my competitors? In this guide, I’m going to share some tips and tricks on how you can find and create better content ideas and improve your rank so that you get tons of traffic and shares for your website.

Find Your Competitors’ Most Popular Content

The first thing you need to do is find out where the traffic of your competitors is coming from. This is where tool will come in handy, and the best part is that you can use their free trial and see how useful this tool actually is.

In order to copy and improve your competitors’ content ideas, you need to know what blog posts and websites perform the best. When you do this research, you should pay close attention to the following criteria:

– What content brings the most organic traffic to the site?
– What content is the most sharable on social media?
– What content has the highest number of backlinks?
– What keywords bring lots of organic traffic?

Ahrefs will help you answer all these questions. Use their Site Explorer tool by simply copying and pasting the website URL you want to analyze.

The “Top Pages” tab on the left shows you the pages that bring the most organic traffic to the site. As an example, I decided to analyze WDL:

You can see links on the top pages along with their values, keywords, and volume. You can also choose to see what position these pages have on Google and more.

To learn what the most sharable pages of a website on social media are, go to the “Top Content” tab. There, you can, for example, sort through results by a certain social media network to see what pages have the most shares on Twitter.

Similarly, you can also see a post’s popularity by looking at the total number of shares:

On Best by Links tab ranks pages of the particular website on the number of incoming links. This is simply going through what content brings many backlinks.

You can also use Site Explorer to see broken or lost links as well as organic keywords. Select the most relevant keywords in order to create the best, high-quality content. This is a great way to help ensure that you create better content and provide the most value to your readers. This is the key to stealing someone’s content idea, you just need to improve it.

There are also alternative tools which can do a similar job for you such as and .

Search for Competitive Brands in Google

When you search for a certain brand or certain brands in Google, along with the name of the website, you will also see some extended links after it. Have you ever wondered why Google shows them?

The truth is that these links are put there to make it easier for users to find what they want. Google creates these sitelinks by analyzing the most popular pages on the website. This means that these links are the most visited pages of that specific site. Knowing this, you can improve your own content strategy.

Make Social Media Audit

Facebook, Twitter, Pinterest, and other social media networks are a perfect place to share new content as they can help generate new leads and engage with existing ones. It’s also important to remember that the number of social shares affects your ranking on Google.

Run an audit on all of your competitors’ social media profiles paying close attention to the following things:

-How many posts do they publish on each network?
-Do they use images, hashtags, or both?
-How many followers and likes they have?
-Do they add a call-to-action to each of their social media posts?
-What do their bios, profile pictures, and cover photos look like?

These questions can be applied to any social media platform including Twitter, Facebook, Instagram, YouTube, Pinterest, LinkedIn, etc. After you complete analysis of at least 2-3 of your competitors’ profiles, you’ll be able to create a similar content plan for your own social media pages.

Encourage your audience to share your content on social media with these useful WordPress plugins from . Pick the one you like and grow your social media presence eventually.

Think About What Makes Their Content Stand Out

The last thing to consider if you want to use content ideas of your competitors – think what makes you click on website pages, read articles, and sign up for webinars. Sometimes, you open a website, and found yourself in an hour, after reading six ten posts and downloading the second eBook.

Do you wonder why their content is better and/or more engaging than yours? Step back and think about what they do. Do they use eye-catching headlines or images? Is their content is written in a unique and creative way? What keywords do they use and what content do their readers comment on? Maybe they have a modern, beautiful website?

Ask yourself all these questions and after that, think about which of these approaches can be applied to your own business.

Over to You

I hope these tips will help you to steal some of your competitors’ content ideas in a smart yet easy way. What techniques do you use to steal someone else’s content idea? Do you have “stolen” content ideas which bypassed your competitors and brought you a lot of traffic? If so, share them with us in the comment section below.

About the Author

Rait Raak is a full-time online marketer, top-rated freelancer at UpWork, SEO enthusiast and CEO at . Through his 10 years of SEO experience, he has helped hundreds of businesses to dominate the search engines and fight their way to the top. Besides SEO and marketing, he loves music, photography and plays guitar as a hobby.

Twitter:
LinkedIn:

Original post:

What Happens Between Clicks and Conversions? [Webinar Recording]

Blog

0 Comments

If you take a look at the Google Trends report, you’ll see that over the past five years there’s an upward trend in interest in the topics of A/B testing and conversion rate optimization (CRO). And there are two key reasons for that.

 

Google Trends – conversion rate optimization and a/b testing.

 

One is that marketers behind small, medium, and large businesses alike, have realized the need for optimizing their conversion rates.

Throwing more money into paid customer acquisition strategies via Facebook and Google isn’t going to work long-term unless you fix the leaking sales funnel.

After all, what’s the point of driving traffic to your or product pages, if your customers aren’t going to convert?

 

The second reason is that conversion rate optimization and A/B testing tools have become more affordable.

Without the hassle, you can sign up for one of the popular SaaS platforms and start improving your marketing campaigns and generate more sales revenue.

 

To help you get started with CRO, we’ve recently hosted a webinar on this topic the recording of which you can find below.

In the webinar titled What Happens Between Clicks and Conversions together with Suneet Bhatt, GM at , we had the pleasure of sharing the key tips that’ll help you optimize your emails, landing pages, and websites in general.

 

Here’s what we’ve talked about:

  1. Understanding the customer journey
  2. The importance of keeping the scent
  3. Keeping the conversation going between different channels
  4. Picking metrics that match your objectives
  5. Trusting data and your gut
  6. Understanding your customers
  7. Four ways to optimize your landing pages

 

While there are many software solutions that you can use for CRO, we’ve specifically focused on what you can achieve using heatmaps and A/B testing tools for emails and landing pages.

Despite that, the practical knowledge from this webinar can be applied to whichever software you’re using, either to run your online marketing campaigns or to optimize your website.

 

During the webinar, we also referred to the Email Marketing Benchmarks report, which has some of the .

Check it out, if you’re interested in how you stack up against others in your industry and location.

 

Be sure to watch the webinar till the end – there’s a recording of our Q&A session and some interesting questions came up.

 

And once you’re finished watching, let us know what you think of this topic in the comments section below.

Or maybe you’ve got an idea for another webinar we should host?

In either case, don’t keep it to yourself. Just hit the comment button! 🙂

 

 

If you liked this webinar and you’re interested in learning more about CRO, go check out our by Peep Laja from ConversionXL.

In this free email course, you’ll receive quick and practical tips on how to design and optimize your landing pages to squeeze more out of your marketing campaigns.

 

And before you know it, you’ll be actively looking for other ways to improve the customer journey, no matter what marketing channels you’re using :).

 

What Happens Between Clicks and Conversions_ [Webinar Recording]

Related posts

The post appeared first on .

BigCommerce for WordPress: A Scalable Ecommerce Solution

Blog

0 Comments

After hours upon hours of hard work, you’ve now grown your WordPress site into a content powerhouse. Your next step is to turn it into a money-making machine.

You shouldn’t have to sacrifice your WordPress website’s content and design when .

The team at BigCommerce, in collaboration with Modern Tribe, recognized the need for a seamless ecommerce solution for WordPress websites. Together they built BigCommerce for WordPress.

What is BigCommerce for WordPress?

BigCommerce for WordPress is a WordPress ecommerce plugin which adds fully customizable ecommerce functionalities to the website you’ve already built.

Rather than starting from scratch, the headless plugin works with your website’s existing WordPress themes and to provide a consistent shopping experience for users. This means there’s no need to spend time reworking or redesigning your new online store; it will already look perfect.

Plus, thanks to the plugin’s wealth of features, you receive an easy-to-use and understand front-end application through WordPress.

You’ll never have to rely on extra resources or outside applications to manage your inventory, deal with servers, or negotiate with payment processors. Everything you need to run your store is operated via a single control panel in BigCommerce for WordPress.

BigCommerce for WordPress makes ecommerce easy, scalable, and for everyone.

Why Choose BigCommerce for WordPress?

Sure, there are other ecommerce platforms, ecommerce plugins, open source solutions, and free website builders on the market.

But none provide the completely streamlined and customized capabilities of BigCommerce. Due to the plugin’s “headless” design, it provides a multitude of benefits for brands, developers, and companies working to reach their ecommerce goals.

Completely Customizable
Your online store should provide shoppers with an uninterrupted shopping experience through captivating website design, blog content, and user experience. Since BigCommerce for WordPress integrates with most existing WordPress website themes, you are able to customize your store to appear and function exactly as you desire.

With BigCommerce for WordPress, there’s no need to worry about your shop’s functionality messing up the appearance and flow of your site. Plus, you’ll spend less time finagling with the theme and more time growing your sales.

Also, the plugin values and supports the WordPress way of offering complete access to key plugin files. You can override plugin files for total customization of your store. AMP pages can also be used to improve the speed of your BigCommerce for WordPress online shop and provide a pleasant online experience for shoppers.

BigCommerce for WordPress is also Gutenberg compatible, making it accessible for all users, regardless of which version your website currently uses.

Streamlined Ecommerce Functionality
Everything you need to successfully operate an online store is included in the BigCommerce for WordPress plugin. There’s no need for WordPress tutorials or juggling multiple systems and applications to operate a single store.

Free up your time and server space by accessing all aspects of the ecommerce process, including:

Inventory Management
Mobile Ecommerce Design
Payment Processing
Shipping and Fulfillment Operations
Security and PCI Compliance
Website Analytics and Conversion Rate Tools
Order Management
Email Marketing Integrations

And, the ecommerce plugin allows for multi-site management from a single control panel. Scale your ecommerce business and generate sales from multiple websites without the hassle or headache.

Plus, by having more built in functionality than other WordPress ecommerce plugins, say goodbye to multiple plugin/application subscription fees for various parts of the ecommerce funnel.

Instead, free up valuable resources you can invest elsewhere in your business.

Multi-Channel Selling

Today’s dynamic ecommerce platforms requires companies to be competitive. Using the BigCommerce control panel, businesses can also cross-sell their products simultaneously on major markets such as Facebook, Amazon, Pinterest, eBay, and more. Selling on multiple channels within WordPress is an excellent strategic ecommerce marketing tactic to drive more sales.

The ability to reduce ecommerce inventory errors through automatic inventory syncing and cross-referenced order and fulfillment management capabilities makes multichannel selling simple.

Secure Peace of Mind

The internet is becoming an increasingly scary place full of compromised personal information. The last thing you want is for your ecommerce solution to be vulnerable to attacks. Shoppers will not trust an ecommerce store that doesn’t protect personal and banking information with the latest security software.

Fortunately, BigCommerce for WordPress assists your online store with every aspect of providing a secure shopping experience including PCI (Payment Card Industry) and GDPR (General Data Protection Regulation) compliance.

Providing shoppers with a secure experience and payment processing solution leads to satisfied shoppers who turn into loyal customers.

Scale Your Ecommerce Efforts

Due to its design and myriad features, BigCommerce for WordPress provides website owners with a scalable ecommerce solution. As your company and ecommerce sales grow, the plugin adapts to meet your needs.

This scalability is possible thanks to the plugin’s “headless” design and development. These types of plugins are generally faster and use less memory to operate. This means when you create a website, you won’t be slowed down by endless background operations and tasks, bogging down the front-end experience for shoppers.

Plugin users are able to load and manage unlimited products, hundreds of SKUs per product, and more with ease. As your store grows, so do the capabilities of BigCommerce for WordPress. The possibilities are endless as you scale your operations.

Also, by using a single online portal within BigCommerce, your website won’t be overloaded with extra files, applications, and other shared resources. Instead, you’re able to successfully scale your ecommerce business as needed without worrying about site speed or server resources.

Plus, with the plugin’s “out of the box” ecommerce functionality, it also connects directly to existing websites via the BigCommerce network of apps and catalogs of fully-integrated payment and shipping methods. On top of customizing your shop’s front-end appearance, you’re able to easily tailor your shipping, handling, payment, and other settings to meet your business’ needs.

Save on Processing Rates
Anyone who’s dealt with accepting credit cards online knows how much of a nuisance the fees can be.

By partnering with BigCommerce for WordPress, you can save with the lowest pre-negotiated processing rates. The plugin also integrates with BrainTree to provide competitive rates with PayPal, Apple Pay, and Visa Checkout for a secure and affordable checkout process. For a more advanced checkout, you can implement an ecommerce checkout tool like Satalytics, mobile-first design, and even esignature software to increase sales.

BigCommerce for WordPress: Making Ecommerce Accessible and Scalable for All
While ecommerce was once troublesome for WordPress websites, the simple but powerful BigCommerce for WordPress functionality opens the door to new opportunities for content and commerce.

Create secure, seamless, and content-first shopping experiences for your customers by adding BigCommerce for WordPress to your site. You’ll be combining the very best of content and commerce and setting your site up for the future.

Adam Enfroy is a writer, content marketing consultant, and manages strategic partnerships for BigCommerce. With 10+ years of digital marketing experience, he’s passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about launching, growing, and monetizing your blog at . You can connect with him on and .

Original post:

CCPA: How to Get Ready for the California Consumer Privacy Act

Blog

0 Comments

Last year, GDPR made us all revise our data protection compliancy. But, there are new data protection regulations coming on January 1, 2020. The California Consumer Privacy Act will come into effect to protect Californian residents’ personal information. Here’s what you need to know to get ready and why it is important to be CCPA compliant even if your business isn’t based in the US.

 

What is the CCPA?

CCPA stands for the California Consumer Privacy Act, said to be the United States’ most stringent privacy law.

California will become the first state to roll out such expansive data protection regulation, when it comes into effect on January 1, 2020.

Since GDPR (General Data Protection Regulation) – which marked the biggest change to EU data protection law in 20 years – we’re seeing a global shift to better personal data protection.

In fact, the CCPA shares similar principles to GDPR – especially when it comes to extensive rights for individuals, and extraterritorial scope.

Let’s look at what the CCPA is all about, how it might affect your business, and how you can get ready.

 

Who does the CCPA protect?

It regulates the way your business handles Californian residents’ personal information – regardless of your relationship with them.

 

Will the CCPA affect me?

You’ll need to comply if your business makes over $25 million revenue a year, processes (buys, sells, receives or shares) 50,000 or more Californian consumer records each year, or gets 50% of its annual revenue from selling Californians’ personal information – even if your business is based outside the state.

The bill also applies if you share common branding (like your name, service mark, or trademark) with a business that meets these criteria.

 

Why should I comply?

Being transparent about the way you process customers’ data – and handling it properly – helps build trust and cooperation.

And as privacy laws continue evolving, people are more aware than ever of their rights. So you need to take care of data protection across your business activities.

Since – and data protection is at the core of our business.

There are severe penalties if you don’t comply with the CCPA. Aside from lost customer trust, you could face a maximum fine of $750 per consumer or violation. That means that if you collect data from 1,000 California residents, you could be fined $750,000.

Also, if you don’t meet certain data security requirements, consumers can demand that you fix it within 30 days, or risk legal action.

 

How should I comply?

 

Being transparent

Consumers have the right to know what personal information you process – and how you do it. It’s a good idea to review your information notices and privacy policies, and make sure they mention:

  1. Types of personal data your business collected, sold, or disclosed within the last 12 months.
  2. How and why you use personal data.
  3. Who you share personal data with.

Your privacy policy should be easy to access on your website, and you should review it every year to keep it up to date.

 

How service providers process your Customers’ data

Do you engage third-party service providers to process customers’ personal information? Then you need to:

  1. Evaluate your chosen processor.
  2. Set up a data processing agreement.
  3. Forward them any requests to delete data.

If you upload your contact list to GetResponse, we become the data processor. And we’ll help you comply with these obligations.

We already have Data Processing Agreements (DPAs) to meet your GDPR requirements. And you will be able to download a copy of our DPA for CCPA compliance in your account settings, via the DPA tab.

You will also be able to generate a downloadable personalized contract with us.

 

GetResponse Data Processing Agreement – getting ready for CCPA

 

Your customers’ rights

Just like GDPR, CCPA focuses on the rights of individuals.

For instance, customers can ask you for their personal data – as well as why, where and with whom it was collected, sold or shared. You have 45 days to respond to the request, and you must provide information about how the data was handled within the year preceding the request.

We’ve made it easy for you to comply, with these options in your GetResponse account:

  • Your contacts can view and update their data in your GetResponse account. They simply click the “Change contact details” link that’s automatically included in your message footer.

 

changing contact details message footer

 

  • You can also update your contact’s data upon their request. Just go to the Contacts section of your account, and edit the custom fields. You just can’t change their email address and opt-in proof.

 

Editing contact details and custom fields in GetResponse.

 

  • You can , and send it to them as a CSV, XLS or XML file.

 

Exporting a contact's details into a file.

 

Deleting the data

If a customer asks you to delete their data, you must remove everything you’ve collected – and ask your service providers to do the same, except you have other legal grounds to process the data.

To comply, look for these options in your GetResponse account:

1. Your contacts can unsubscribe from your list via the link we automatically add to your message footer. See how can a contact unsubscribe from my list and .

 

Unsubscribing link in message footer.

 

2. You can also remove contacts from your list or entire account if they ask you to. :

 

Removing contacts from a list in GetResponse.

 

3. Our customer support team can also remove them for you.

Remember to ask any other data processors (such as third-party services) to erase their data – or do it yourself.

 

Opting out of selling the data

Customers can also prevent you from selling their personal information. To make it easy for them, add a clear and visible “Do not sell my personal information” link on your homepage.

You can also use GDPR fields: simply create it as a ‘consent’ that subscribers can manage.

If your customers are 16 years or younger, you’ll need their express consent to sell their data.

 

Being free from discrimination

You can’t charge different prices, offer different services or deny them to people who exercise their rights under the CCPA.

In some cases, and under certain circumstances, you can offer financial incentives to collect, sell, or not delete their personal information.

 

How can I get prepared for CCPA?

Here’s a handy guide to help you get ready:

 

1. How do you process personal information?

Check:

  • When and how you collect it.
  • Where, for how long, and what systems you use to store it.
  • Who you share it with.

Review this across your organization, including your human resources or customer service teams.

 

2. How will you comply?

Check if your systems make it easy to follow the rules for data deletion, access, portability, and opting out.

You could:

  • Set up a toll-free number and email address for customer requests (like ours: ).
  • Elect a person or team to deal with requests within 45 days (like our Data Protection Officer).
  • Set up processes to handle opt-out requests.
  • Review your online privacy policies.
  • Train your customer-facing staff on privacy practices.

 

We have customers outside California. What should we do?

Should you extend the CCPA privacy rights to customers living outside California – or have separate privacy policies and ways to handle personal data?

That’s up to you. To help you decide, consider this:

  • Can you easily distinguish between information on Californian residents and those in other states?
  • How will it impact your customer relations if you tell non-Californian customers they don’t have the same rights as Californians?
  • If you voluntarily make CCPA compliant statements to consumers across the US – will you be able to live up to those statements?
  • Are other states likely to follow California’s move with their own privacy obligations?

 

What’s next?

Looking ahead, California’s Attorney General might announce rules on how to implement the regulations.

For instance, he could clarify what information you need to add to your customer notices. Or prescribe a standardized “Do Not Sell My Personal Information” logo. He might also outline how to respond to customer requests, or add new categories for personal information and identifiers – to respond to changes in technology, data collection, obstacles implementing the rules, and privacy concerns.

 

This will all happen by July 1, 2020. So stay tuned! We’ll keep you in the loop.

 

 

CCPA How to Get Ready for the California Consumer Privacy Act

Related posts

The post appeared first on .

How to Design a Perfect Webinar Invitation Email

Blog

0 Comments

So you’re trying to help your colleagues hit their , and you’ve come up with an awesome strategy…

You’ll plan a , and invite everyone who could potentially be interested in your company’s products/services. Once the webinar’s over, your colleagues can then reach out to attendees and upsell them.

Now, the goal here is to design a highly compelling webinar invitation email – one that’ll intrigue your prospects, and get them to RSVP immediately.

 

In this article, we break down the different components that go into a webinar invitation email, and teach you how to design the perfect email to promote your webinar. Let’s jump right in!

 

6 Components of a Webinar Invitation Email

A webinar invitation email consists of 6 key components – your subject line, banner image, header text, webinar introduction, webinar details, and call to action. Read on to learn how to optimize each component.

 

1. Subject line

When crafting the subject line of your webinar invitation email, the standard rules apply: make sure your subject line isn’t too long (and that it doesn’t get cut off). Personalize your subject line, and if possible, intrigue your subscribers.

 

To make it clear that you’re promoting a webinar, you might want to put the phrase “[webinar]” in your subject line – for instance: [Webinar] Learn How To 5x Your Number Of Leads In 24 Hours.

If an industry expert or influencer is speaking on your webinar, including their name in your subject line might help to increase open rates: [Webinar] Sales Guru XYZ Shares How To 5x Your Number Of Leads In 24 Hours.

 To make your subject line more intriguing, consider phrasing it as a question instead of a statement. For instance: [Webinar] How Do You 5x Your Number Of Leads In 24 Hours? XYZ Shares His Tried & Tested Strategy.

Last but not least, conveying a sense of urgency in your subject line can improve your open rate and conversion rate as well. Try: [Webinar – Last Call] Learn How To 5x Your Number Of Leads In 24 Hours.

 

2. Banner image

When it comes to your banner image, here are a few best practices: make sure that your text stands out clearly from your background, include all the important details on the banner, and showcase pictures of your hosts/guests. You might also want to throw in a call-to-action on your banner.

 

Let’s check out a couple of negative examples, so you know what not to do. If you look at this image, for example, you’ll see that part of LaneTerralever’s logo fades away into the background, which isn’t ideal…

 

webinar banner image.

 

Then there’s this other banner from Metric Insights, which I’m not a huge fan of as well. The white text at the bottom doesn’t stand out as much as it should, and the image itself is a little too plain; there aren’t any pictures of the speakers.

 

webinar banner image 2.

 

In contrast, here’s a positive example:

 

webinar banner image 3.

 

This Live Content Marketing Webinar banner is clear-cut, features all the necessary details, and gets us excited about who’s going to be sharing their insights. The only thing we’d do here is to rework the headline of the image so that it’s benefits-driven.

 

3. Header text

With their header text, most folks simply reiterate the name of their webinar or what their webinar is about, but this doesn’t add any value to your prospect. Instead, try tapping into your prospect’s pain point, or communicating a benefit of joining your webinar.

 

Here are some negative examples:

  • Live Content Marketing Webinar By Company ABC
  • Join Our Live Content Marketing Webinar
  • 25th February 2019 – Live Content Marketing Webinar

 

And some positive examples:

  • Want To Skyrocket Your Content Marketing Conversions In 2019?
  • Figure Out Why Your Content Strategy Isn’t Working, Once And For All.
  • Discover Tried-And-Tested Strategies Used By Neil Patel And Brian Dean.

 

4. Webinar introduction

With your webinar introduction, you’re leading into your pitch on why your prospects should attend your webinar.

Don’t just focus on communicating the details here – instead, share what your prospects can expect to gain from your webinar.

 

Here’s a negative example:

Join us for a content marketing webinar on 25th February 2019. The webinar will kick off at 9 am PST, and it will be hosted by content expert Neil Patel. We will start off with a 20-minute sharing session, and close with 10 minutes of Q&A from the floor.

 

And a positive example:

Ever wanted to pick Neil Patel’s brain, and learn the specific strategies that he uses to generate up to 1.2M readers PER blog post? Now you can. Join us at our content marketing webinar hosted by Neil, and stay tuned for the last 10 minutes, where we open the floor for you to ask him all your burning questions.

 

5. Details of the webinar

Now, here’s where you follow up with the details of your webinar including the date, time, speakers, etc.

If you’d like, you can also add in the key takeaways that prospects can expect from the session. Here’s an example:

In this short but intensive 30-minute webinar, you’ll learn:

  • How to craft the best blog titles that your readers can’t help but click on
  • How to produce content that’s highly relatable, and has the potential to go viral
  • How to distribute and promote your content to maximize its reach

 

6. Call To Action

Finally, end with a Call To Action button that is linked to a landing page. This is where your prospects will RSVP for your webinar.

Interesting to note: studies have shown that Call To Actions written using first-person pronouns than those written in second person pronouns, so instead of saying “Reserve YOUR seat”, “Reserve MY seat” might work better.

 

Here are some other variants you can A/B test:

  • Reserve my spot
  • Claim my spot
  • Save my seat
  • Save me a seat
  • I’m in!

 

(For more on the subject of CTAs, read )

 

Best webinar invitation emails to draw inspiration from

We’ve scoured the web, and found some of the best webinar invitation emails that you can draw inspiration from. Time to get those creative juices flowing!

 

1. This invite from typecast

First on our list is Typecast’s webinar invitation email, which packs in a ton of social proof:

 

best webinar invitations – typecast.

 

Now, put yourself in the shoes of a subscriber. If you get this invite in your inbox, you’ll probably think: Dang, their webinar is that popular? I better register for a slot, so I don’t miss out.

 

Moral of the story? FOMO (the Fear Of Missing Out) is a powerful thing, and you can use it to motivate your prospects to act!

 

2. This invite from Buzzsumo

Next up is this webinar invite email from Buzzsumo:

 

best webinar invitations – buzzsumo.

 

Right off the bat, this invite draws you in with a magnetic headline: Want a 50% boost in your eCommerce revenue?

 

I don’t imagine Buzzsumo has any subscribers who’d go “nope, I’m making enough on my eCommerce store”, so this is an immensely powerful hook that entices their subscribers to attend their webinar.

 

3. This invite by Copy Hackers

This next webinar invite is pretty interesting. It contains zero graphics, zero pictures, and just a bunch of text:

 

best webinar invitations – copyhackers.

 

Now, I know we just discussed how you should include a nicely designed banner image on your webinar invitation email. That said, if you’ve got mad copywriting skills (like how the folks over at Copy Hackers do!), you might just be able to get away with a plain-text email.

 

If you’d like to try this approach, keep in mind that you’ll have to employ a highly conversational tone. The goal is to build a rapport with your subscribers or prospects and to craft an email that’s highly relatable.

 

BONUS: Sending a series of webinar invitation emails

A single webinar invitation email, crafted perfectly, can work wonders. But if you send a SERIES of emails, that’s even better – your take-up rates will shoot through the roof.

Don’t worry – I’m not asking you to manually follow up with each person that’s ignored your first email. It doesn’t make sense to do anything quite that tedious.

Instead, simply set up an to trigger emails to the folks who didn’t open your first email (or those who opened your first email, but didn’t click/RSVP).

If you want to target the former (people who didn’t open), you can use the EXACT same content for your body email, and just switch up the email title. Pretty straightforward, right?

If you want to target the latter, you’ll need to get a bit more creative. I recommend using some humor here, for instance:

 

Email title: [Webinar] Don’t keep us hanging, because someone else wants that seat…

Email copy: Hey, {Name} – are you still interested in attending our webinar, where you’ll learn how to do X, Y, and Z? Slots are filling up fast, and if you don’t want that seat, somebody else does!

 

A final word on designing the perfect webinar invitation email

Your sales colleagues need to generate enough leads, and you’re counting on you to save the day. Which of our above-mentioned tips on crafting the perfect webinar invitation email was your favorite?

Are there any tips that we missed out on? Let us know in the comments below!

 

 

Author: Max Benz, Content at
Max is a SaaS enthusiast and loves actionable content that provides direct value.

 

 

How to Design a Perfect Webinar Invitation Email

Related posts

The post appeared first on .

Page 1 of 1381 2 3 138