The New Email Creator is Here

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We’re. So. Excited.

The new email creator [beta] is ready for your test drive.

 

new editor

 

For the last few years, you’ve been voicing your opinions and experiences about our newsletter creator. And we’ve listened.

Our newsletter creator has gone through a massive transformation to help you send beautiful, engaging emails – faster and easier than ever. What’s new? Basically… everything!

The best thing is, if you’re a paying customer of GetResponse – . We’ll start enabling the new creator for our beta testers in the coming days.

But, before you do – check out what’s coming.

 

[Important note: This is the BETA version of the creator, which is available for creating newsletters only. We are working hard to add the ability to create all message types with the new creator.]

 

 

 

Stunning emails on any device

The new creator is all about convenience and beautiful emails. It helps you create responsive designs in no time. You’ll see how easy and quick preparing your campaigns will become.

 

Layout

With ‘sections’, you can structure your designs easily and quickly. Simply drag and drop the customizable section layouts and fill them with your desired blocks.

 

sections in the new email editor

 

There are some basic blocks you can choose from, including ‘image’, ‘text’, ‘spacer’, ‘button’, etc. – all of them are customizable. You can easily add a video block and a custom HTML block.

 

basic blocks in the new email editor.

There is also a new, improved ‘social media’ block with predefined sets of both follow and share buttons that will make the icons look all neat and pretty in your email.

 

social sharing and follow icons

 

This brings us to…

 

Saving your blocks

Each section you design will now have the option to be saved as a custom block in ‘My Blocks’. They’ll be available for you to use whenever you need them.

This will come in handy if you use the same (or similar) sections in your emails frequently. You won’t have to create them all over again every time. Now you’ll be able to simply open ‘My Blocks’, drag & drop the section you wish to reuse, and voila!

You can see all the blocks you’ve created with their previews. If you save a lot of them – don’t worry – there’s a search engine to search the blocks by name.

Saving and reusing blocks will help you with keeping your designs consistent. Also, it will leave you more time to focus your creativity on new parts of the email or its copy.

 

my blocks in new email editor getresponse

 

Google fonts functionality

If you fear that your audience will get tired of your Times New Roman emails, or that your font is overused and starts resembling Comic Sans – fear not. The new creator has comprehensive selection of fonts and full access to all Google Fonts. (Also, when you choose a Web Font you can also choose a fallback font in case your subscriber’s inbox doesn’t support web fonts.)

Cool, right?

 

add custom font

 

add custom font 2

 

More freedom in your font choice means more on-brand, fresh, and stylish newsletters from you.

 

Hide on mobile

Your email will have a responsive design, which means it will look great on any device.

But we all know that, sometimes, making an email look as fabulous on mobile as it does on desktop (while keeping all its elements intact) is nearly impossible. There are things you want to cut out of the mobile version to make it simpler and more clean-cut. There are also things you reeeaaally wish the people viewing your email on desktop could see. Well, there’s never been an easier way to do that.

 

Choose the section or any individual element you want to hide on mobile and check this box:

 

hide on mobile

 

A powerful photo editor

If, in the middle of designing a newsletter, you decide that any picture you chose for it isn’t exactly as perfect as you imagined – the colors are off, the cropping is wonky, the contrast is too weak – you don’t have to resort to expensive software or bother to search for apps that will help you edit it. The new email creator gives you all the options you need to bring your graphics to perfection.

Also, you have 5,000 free Shutterstock images to choose from and then edit them, too.

With stickers and cool text overlays you can create and personalize offer banners in no time.

 

Filters? Check. Cropping, rotating, proportions changing? Check. Contrast changing? Check. Focus settings? Check. Color settings? Check. Stickers? Check. Emojis? Check. Symbols? Check. Text design? Check. All the essential editing tools and more.

 

new image editor

 

More convenient and integrated

A new place for your templates

We admit it. The path you needed to go through to access your templates in the current email creator is… not ideal. It requires a bit of patience and one-too-many clicks. But we’re all in this together. So, while building the new creator, we made sure to make this process much easier.

Now, you can get to the templates you’ve designed with the new creator here:

 

templates tab getresponse

 

(In the future, it will be a source of content for all message types.)

You can manage and edit them easily. And, create new ones, preferably using pre-saved blocks we mentioned earlier, to save even more time and effort – time is money, after all.

 

The ‘Create a message’ page

Everything you need to send your message is at hand. You’ll be able to manage all the settings, change the subject line and recipients, view your design, and send your message – all in one place. Let’s check it out:

 

create a message page

 

create a message page 2

 

create a message page 3

 

From top to bottom:

There’s your message’s name – the one you see on the list, but your recipients don’t. You can edit it here. Also, there’s the list the email is linked to.

Then, the ‘from’ email address, and the ‘reply email’.

Next, the subject line edit field, with a bonus: FULL emoji support!

 

full emoji support

 

Recipients: all the lists and segments you want to send the message to. You can add/exclude them from here and see how many inboxes your email will reach.

Design and content: there, you see a preview of your email. You can choose to edit the message, and if you’ve made sure it looks amazing, send a test message to an address of your choosing.

 

The spam check also went through a ‘glow up’. Inboxes want to know you’re not a bot – so why should the spam check talk to you as you’re one? Now, the spam check communicates with you in human language.

So, if it says that you’re good to go – you’re good to go. No more deciphering numbers and jargon.

 

spam check good to go

 

If there’s an orange warning, you can still send it. But, there’s a chance your email will be classified as spam. Luckily, there are detailed instructions for what can be changed in your message. You can read the suggestions in the spam check view within the creator.

 

 

spam check warning

 

If it’s red, it’s a spam alert. You won’t be able to send the message, unless you make necessary changes suggested by the spam check.

 

spam check spam alert

 

The good thing is, with the all-new spam check system, it is much harder to be classified as spam.

 

Well, back to the ‘create a message’ page!

 

There are the tracking options – choose if you want the click-through rate to be tracked (to estimate the engagement) and the data sent to Google Analytics.

Want to share the message on Facebook/Twitter? You can do it from here, too.

Now, choose if you want the message to be sent immediately or schedule it for later. Do you want it to be delivered to your audience at a time they’re most likely to be checking their inbox? Cool. Choose ‘perfect timing’. If you want it to pop up at a certain time, regardless of their time zone, check ‘time travel’ then.

After going through all these options, you can save your newsletter as a draft or send the message.

Lights… Camera… Action! Your newsletter is in good hands. Go ahead and relax – enjoy all the time you’ve saved using the newer, faster creator.

 

Easy integrations

Your newsletters are integrated with your other creations in GetResponse. For example, if you want a button in the email to go to a specific landing page you created earlier, specify the link type as ‘Landing Page’ and choose the name of said page from the drop-down menu. That’s it! Easy, right? It works for webinars, too!

 

integration with landing pages and webinars

 

Join the waitlist today

Are you excited about the fresh and improved email creator?

You can join the waitlist for beta tests here:

 

 

We’ll start enabling the new creator for our testers in the coming days.

[Friendly reminder: This is the BETA version of the creator, which is available for paid GetResponse accounts to create newsletters only. We are working hard to add the ability to create all message types, and account types, with the new creator.]

 

That’s not all: Stay tuned for updates on what’s coming next! (Spoiler alert: it includes a more flexible & adjustable product box).

 

In the meantime, ask your questions in the comments below. We’d love to answer them!

.probutton {border: 1px solid #00afec; border-radius: 35px; background: #ffffff; font-weight: 300; padding-top: 10px; padding-right: 45px; padding-bottom: 12px; padding-left: 45px; display: inline-block; color: #00afec; }.probutton:hover {background: #00afec; border-radius: 35px; padding-top: 10px; padding-right: 45px; padding-bottom: 12px; padding-left: 45px; color: #ffffff;}

 

The New Email Creator is Here (1)

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3 Security Tools Bloggers Should Use When Traveling

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Traveling is a breathtaking activity for the majority of people. What can be better than gathering all the favorite outfits on the eve of a trip to the destination from your must-visit list? Probably, for this reason, people consider blogging a dream job as, indeed, they travel a lot all over the world. But traveling foresees not only experiencing unforgettable emotions. Some threats can endanger every foreign citizen abroad.

How to Avoid Problems Abroad?

To be sure that everything will go smoothly during trips, a traveling blogger should get properly ready for every upcoming journey. It is essential to read reviews on the districts where he or she is about to stay, check reviews like so that not to have troubles with communication, as well as to find out where the local embassies of a native country are. The other precautions are as follows:

1. Choosing a VPN service and install its extension to a browser and its app on a smartphone. In the first place, owing to this technology, there will be no limits in using messengers, social media, and other sites that can be prohibited in a particular country. Thus, all the content a blogger has filmed and shot during the trip can be shared on the platforms used as a platform for his or her blog.

Besides, the cost of roaming services is exorbitant. To avoid spending too much, a blogger can use public WLAN. Thanks to a VPN switched on abroad, data interception or connection to a device are not to be feared.

 2. Encryption of a hard disc so that to keep the data kept there strictly confidential. There are so many potential pickpockets in the places with a high concentration of tourists that even an experienced traveler can be robbed.
For a criminal not to have a chance to make use of a disc that has been stolen, it is better to encrypt data there. It is, undoubtedly, pity to lose important info, however, it is way better to be sure that it will not get into the wrong hands.

3. For accounts not be hacked, as well as for data not be accessed, it is recommended to use double authentication for all the devices and accounts. Indeed, thanks to the encrypted connection provided by a VPN service, one may be sure that the communication and his or her device is safe while connected to the web. But some info can still be collected by the third parties. The harder it is to access email and other accounts, the safer a traveler may feel abroad.

No doubts, traveling is fascinating, however, one should always remember that villains and criminals are, unfortunately, everywhere. A blogger, as well as a common traveler, should not forget about paramount protection means to avoid problems arising from data interception and/or devices’ stealing during and after the journey. The better a person is prepared, the fewer troubles are expected abroad.

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AdPushup Review: How it Helps Publishers Optimize their Ad Revenue

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Setting up ads helps publishers monetize their content, but revenue growth is achieved by continuous performance-based ad optimization. There are various technology partners that play a significant role in that; revenue optimization vendors is one such category of partners.

Given the challenges that threaten publishers’ revenue-generating ability such as tracking prevention, ad blocking, and banner blindness, they seek these revenue optimization vendors—to help them maximize revenue by optimizing their ad layouts and demand stack.

While doing a Google search on “how to improve ad revenue,” I stumbled upon AdPushup—one of the leaders in the ad optimization space. Following this, I did my research and tested the platform. Basis that, here is a post, I’m sharing my learning about AdPushup.

What is AdPushup?

Here are my findings about the company:

Launched in 2014, the platform specializes in optimizing ad revenue for publishers and bloggers (websites that use display advertising to generate revenue). AdPushup helps publishers create high-conversion ad layouts based on split testing data executed using its automated A/B testing technology. It claims to increase the publisher’s ad revenue by 30 to 40% on average.

Apart from revenue optimization, it also works as a demand aggregator, with 50+ premium demand partnerships, including Pubmatic, AppNexus, Criteo, Rubicon, and many others, helping publishers access more than 30,000 advertisers for their ad inventory.

Upon researching, I also found there are a lot of other players in the market (eg. Ezoic and MonetizeMore) who focus more on publishers who already have a Google AdX account. Unlike them, AdPushup is platform agnostic and has a better setup in place to drive revenue optimization for AdSense publishers. It is also a Google NPM partner and an IAB member.

How Does AdPushup Improve Ad Revenue?

AdPushup’s product stack includes header bidding, AdBlock recovery, AMP conversion & monetization, ad mediation, ad layout optimization, and a variety of innovative ad formats.

I’m going to explain each of these briefly and their benefit for publishers:

  • Header bidding: Helps publishers fetch the highest bids and fill rates for their ad inventory. The setup enables both advertisers and exchanges to bid on the inventory in real-time, thereby increasing bid competition, and hence overall ad revenue.
  • AdBlock recovery: Publishers are losing money due to ad blockers being used by more than a quarter of users across the web. By using ad-reinsertion technology, AdPushup serves ads that meet the to AdBlock users, these ads meet the highest UX standards and help publishers recover ad blocked revenue.
  • AMP conversion & monetization: Besides revenue optimization, the platform allows publishers to convert standard HTML web pages their AMP-enabled counterparts. It also enables advanced monetization to make the most out of mobile traffic.
  • Ad mediation: Optimizes revenue between closed networks and non-RTB environments where real-time auctions do not exist. The tool analyzes historical bid performance to evaluate network performance and award impressions to those likely to bid the highest.
  • Ad layout optimization: Allows to create multiple ad layout variants using the click-and-point visual ad manager to find the most effective variant. Constant layout testing running in the background helps improve CTR, viewability, and ad performance.
  • Innovative ad formats: Offers a suite of ad formats that again help attain better viewability and CTR improving the value of publisher’s ad inventory. The ad styles include in-view, in-image, sticky, docked, in-content, and native ads.

Setting Up AdPushup

AdPushup has a simple, two-step onboarding process.

The best part is that publishers don’t require technical knowledge to get started; most other platforms have a complex setup which requires technical expertise and more time. 

  1. First, publishers need to add their website domain in the AdPushup console.
  2. Second, they need to add the single line JavaScript code in their website header.

Using the Interface and Data

The AdPushup interface is streamlined and easy to use. It allows publishers to:

  • Create ad layouts variations
  • Monitor experiments and optimizations
  • Create customized ad performance reports

The interface may require a little bit of learning to understand for first-time users before becoming hands-on; as needed in the case of any new tool we learn and use.

Speaking of reporting, AdPushup does a pretty decent job. Generating a report is fairly easy and a matter of few clicks.

The fully-automated reporting comes with nine dimensions and eight filters. Google Analytics integration with the reporting, however, is currently a manual process.

Value Additions and Key Points

  • AdPushup is a managed platform and provides a dedicated account manager.
  • Experts at the ad ops team take care of all the legwork on the publisher’s behalf.
  • AdSense optimization and Google policy compliance is also managed by the team.
  • Offers free AdsTxt manager tool for publishers to visually manage their ads.txt in bulk.
  • The platform is compatible and equally focussed on both AdSense and AdX publishers.
  • Has a comprehensive , regularly updated with industry insights for publishers.
  • Requires publishers to have minimum $1000 monthly ad revenue to onboard.
  • Follows revenue-share pricing model with NET-45 payments.

Conclusion

AdPushup emphasizes on enhancing ad revenue by optimizing ad performance. According to the case studies on the website, existing publishers CCNA7 and SummitPost achieved a and respectively, by using AdPushup.

Recently, AdPushup has released its new version: , improving its feature stack and offerings. Also, being a managed platform, it allows publishers to focus on creating content while it manages all the ad-related experiments, optimizations, and ad operations.

Planning to give AdPushup a try? You can .

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"SPIDER IS HUNGRY!" – 07/17/12

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Why Context Marketing is Nothing New

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So, the latest buzzword in the online space is context marketing, or the ability to look into the context of what your customers want and deliver on that need.

And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – , advocacy marketing, persona marketing and, yes, (guilty of that one).

But here’s the thing – if you’re not already a “context marketer”, you need to ask yourself what kind of marketer you’ve been so far.

Context in Marketing is Nothing New

While social marketers looking to present a new billing revenue driver to clients might try and push context marketing as the new “must have solution”, the truth of the matter is .

Probably the best example of context marketing is an email drip campaign. Much like the term suggests, this uses automated selections (drips) based on recipient actions to move a customer along the purchase life cycle. A basic example would look like this:

  • Email sent out;
  • Action taken (opened or ignored/bounced);
  • If opened, move to the next stage (send a link to a download, free resource, etc). If bounced, clean list. If unopened, send different message;
  • If new link from opened email acted upon, send a sales message/final CTA (call to action). If new message to the previously unopened email acted upon, move to the next stage (download link, free resource, etc.);
  • Close the sale or move to next stage, or clean list;
  • Rinse and repeat.

As you can see, this is a really simple overview of a drip campaign via email, that uses the context of the action to deliver the next phase, all the while moving the customer along the various stages of the purchase life cycle.

The reason this is pertinent, though, is it’s been happening for years, long before “context marketing” started to gain traction in the online space.

Context Marketing in the Offline Space

It’s not just the digital world where context marketing has been used way before it even became a phrase, though. Retailers, for example, use context in everything they do when it comes to their marketing campaigns.

It’s why you’re occasionally asked for your postcode when shopping, or asked to fill out surveys online after your shopping experience. This data allows flyers to be targeted to the demographic of a specific neighbourhood based on age, gender, income, etc.

The same goes for seasonal ads – at their most basic level, these are also examples of context marketing at play. Look at the back-to-school ads that begin running in the weeks leading up to a new semester; or the games and toy ads that begin in early Fall for the festive season.

Then there’s the context of emotion and surroundings that sway the purchase decision based on where you are and what your perception is of the venue you’re at.

For example, independent coffee houses play soft music, while mixing the scents of coffee with the aroma of scented candles and dimmed lights, to evoke a peaceful setting in which customers are more likely to stay longer and make repeat purchases. Home stagers place a roast in the oven, or leave a freshly baked cake on the countertop, to evoke a feeling of homeliness to attract buyers.

All of this is context. And all of this is carried out away from the “we’re so cool” brigade that deems context marketing the next big thing.

You Want Context? Understand Your Customer

Perhaps we shouldn’t be surprised that marketers are jumping onto this new term with such enthusiasm, though. After all, anything that can be sold as added-on services is good for the bottom line, right?

Maybe – but is it really good for your clients that you’re only jumping on this boat now? The truth of the matter is context marketing is nothing more than understanding your customers, and this has been the heart of good marketing for decades – or should have been.

Seen by many as the Father of Advertising, David Ogilvy nailed it in his belief that,

The function of advertising is to sell; successful advertising for any product is based on information about its consumer.

It doesn’t matter if you’re talking about advertising or marketing – knowledge of your consumer gives you the data you need to meet your consumers’ needs. In other words, understand your customer and you’ll have the context to be successful.

If you don’t understand your customer, whether you’re trying to retain or gain them, any message you put out will lose a large part of its effectiveness. Lose the effectiveness, lose the customer.

Hopefully brands can at least understand the context behind that marketing equation…

originally appeared on – all rights reserved.


       

 

 

7 Tips to Grow Your Instagram Account

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As Instagram has around one billion users, it’s increasingly difficult to get noticed. Especially the case if you’re trying to grow your business account. Since Facebook has changed its policies, Instagram is becoming a popular hub for companies to connect with their customers.

Studies show that there around 500 million online users per day. Thus, marketers are becoming interested in the potential of this platform too.

Regardless, whether you’re trying to grow your account or a business account, you should take a look below, and the best tips that you should try right now to increase your followers list considerably within seven days.

1. Consistency is key

Similarly, to everyday life, consistency is essential. The math is simple; the more often you post, the more followers and likes you will get.

The study done by Tailwind, the marketing tool, shows the following:

As you can see from above, those that post every day more than once or at least once per day, have gained followers much faster than the ones that published less than they should.

Furthermore, you have the potential to almost double the follower growth rate if you post up to 6 posts per week. On the other hand, you can also duplicate that rate if you post more than once per day.

If you’re a marketer or someone with a daily job, and you don’t have time to post this much to grow the follower’s list, you can buy . All of the purchased followers are people with real and active accounts. Hence, you can cut the workload in half.

2.Provide versatility

Even though the platform has begun as a photo-sharing hub, now it’s much more than that. Therefore, you should show content through videos, live videos, stories, and story highlights.

It may seem like it will take an effort, but, it will significantly benefit your profile. Such sharing features will allow you to create content that is suitable for more than just a particular group. For example, some may not be interested in the photos, but they enjoy watching stories.

There are numerous reasons why you should ensure versatility, such as:
• The engagement rate is much higher for videos than photos
• Your live story appears as the very first story in the list, for every one of your followers
• There are around 450 million people that watch stories every day

Another report done in 2019 show that brands use Stories and videos to their full potential. Take a look below:

To get more people to view your stories and content, you should buy Instagram followers. To ensure that it works, we recommend that you should begin with 100 purchased followers to see if there are any changes in your profile growth.

Nonetheless, you mustn’t post the same content in photos, videos, and stories. You should mix up the posts to prevent getting unfollowed.

 3.Use hashtags correctly

It may be tempting to use any hashtags that come to your mind, but that can be a damaging mistake. Even though hashtags are not crucial on other platforms, Instagram algorithms put a significant emphasis on this function. Instagram loves it so much that now, you have the option to follow a hashtag!

By using the right hashtags, you are exposing your content to a broader audience; these users have the opportunity to view your profile and give you a follow.

Pro Tip: Use a combination of hashtags and geolocation.

In general, the platform will allow you to use up to 30 different hashtags per post. The best option would be to use up to 9 different hashtags as you will maximize the engagement rates.

Before you add the hashtags, you have to search for the best keywords that fit with your profile. So, if you mainly focus on fashion, a great hashtag would be #Fashion and not #CurryDish. To make the job more comfortable, you can take a look at what your competitors have used.

It’s important to mention that if you use this strategy, it will take a while to see significant results. Therefore, if you buy Instagram followers, you will ensure that the results are immediate. Hence, you can focus more on content rather than hashtag research.

 4.Use other influencers

Another method that you can use is to get help from others. There are two ways in which you can go about this:
• Sponsorships
• Partnerships
For example, you can cut a deal with another account to take over each other’s stories. Such alliances will create a win-win situation for both parties. While you’re providing valuable content to your existing followers, you are also reaching a new audience. Hence, encouraging your profile to grow.

Nonetheless, if you have money to spare, you can get influencers

to promote your account or business profile to their massive follower’s list. Nevertheless, you have to ensure that you reach out to those in a similar niche as yours.

Don’t forget to make them tag you in the posts! Generally, such accounts will do it for money or at a percentage of the total products sold. So, if you create their unique promo codes, they can get a rate on precisely what they sell.

Daniel Wellington is a big fan of this. The profile has gained more than 4 million followers so far. At one point, a large number of influencers have promoted the brand at the same time. Therefore, encouraging their loyal fan base to purchase the watches.

 5.Organize Contests

If you’re not willing to give other people money to expose you, you should use your account. By setting up contests, you are encouraging others to take any action that will benefit you. Additionally, you can also think about giving your followers a free thing for a follow.

Here are some of the things that you can do:
• Ask your followers to repost one of your images
• Mention you in one of their posts
• Tag a number of their friends to spread the word

If the offer is good, there could be an overwhelming response from your followers and not only. Thus, increasing the chances of exposing your profile on the “Explore Page.”

If you want to get more people to engage with your content, you should first buy Instagram followers. Since the accounts are of real people, they will want to follow the steps that you’ve provided.

 6.Post at the right time

When you post the content has as much influence as what you post. Your engagement rates can be severely affected. In general, you should focus on posting from Monday through Saturday. Additionally, you should also post between 9 AM to 6 PM. The time after that should be ongoing on a following spree.


If you have a daily job and you find this a difficult thing to do, you should schedule ahead. So, every Sunday, you should have explicit knowledge of what your posts will be the following week.

To further the engagement rates, you should figure out what type of content your existing followers are enjoying. To do this, go through your old photos to see which post has achieved the most likes and comments. Then, ask yourself questions such as:
• How can I integrate more photos as such?
• What type of description does it have
• What was the exact day the content was posted

The posts that have the highest engagement rate were uploaded on the best possible day and time for your following particular group. Thus, it’s essential to repeat that action every week.

 7.Engage with others

If you don’t engage with your followers, why do you expect them to do it for your posts? By using features such as open-ended questions and emojis, you are giving your followers a chance to interact with you.

A great example of this is to use stories. Ask your followers how their day has been or what their interests are. Also, what their plans are for the weekend. When others are encouraged to share their experience with you, you make them feel like a valuable follower. Thus, you will be more than just a person on their following list.

Take a look at the great example by The Cheesecake Factory:


As you can see from the description, they have asked their followers how they are celebrating. From the comments, it’s visible to see that their followers are tagging others in the post. Thus, increasing the chances for the photo to appear on the “Explore Page.”

Conclusion

Instagram is a profitable platform if you know how to use it correctly. To maximize its full potential, you should begin with at least 1,000 to 2,000 followers. If you don’t have time to grow the list organically, you should buy Instagram followers. This action will help you to have a good start compared to your competitors.

Furthermore, it’s also essential to create good quality content and use the right hashtags when posting, along with the location tag. The more visible you are to others, the higher the chances of growing your follower’s list.

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8 Inspiring Holiday Email Campaigns and What Makes Them So Good

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Ah, holidays – the time of year everyone who sells online has been impatiently waiting for.

If there’s time to dazzle your audience, it’s definitely now.

While there are many ways you can impress your customers, nothing beats a stunning holiday newsletter.

To help your holiday emails stand out in the crowd (and the inbox!) better, we’ve gathered eight inspiring holiday email campaign ideas, along with examples and explanations on what makes them so good.

Let’s get you all prepped up for the holiday campaigns now, shall we?

 

Table of contents:

 

Bonus: We’ve prepared a to help you plan, manage, and optimize your holiday campaigns before the hottest sales season.

 

 

Bonus no.2: Also, be sure to sign up for our upcoming that will prep you up for the holiday sales fever even more!

 

 

 

But the businesses who are going to be the biggest winners of the holiday season race aren’t just the ones who can simply manage the increase in customer enquiries and product orders. They are the ones who successfully capture the attention of their target audience and convince them to do the holiday gift shopping at their store.

One of the most effective ways of doing this is through email marketing campaigns. Not just any campaigns, though, they have to be creative, eye-catching, designed with the audience in mind, and sent at the right time. And that’s just the beginning.

Below I’ve gathered six holiday email marketing campaign ideas along with examples from brands who’ve managed to stand out in my inbox. Although this is an entirely subjective opinion, read on to find out the reasons why I think these campaigns are worth remembering.

Also, if you’re unsure about how you can make your emails feel and look special this holiday season, check out our latest . There, we’ve gathered some of the most creative ways you can build your list, craft your subject lines, and design your messages. No matter if it is for Black Friday, Cyber Monday, or Christmas – your campaigns will look great!

 

Whether you agree with them or not, just let me know by posting a comment below this post. Perhaps you have your own favorite example you want to share with the rest of us? I’d love to see them!

 

Holiday Email Marketing Ideas

 

1. Order before [DATE] and have it shipped on time for [holiday name]

Ideally, your promotional campaign should have been running for at least a week before the holiday festivity begins. Naturally, the closer to the big day, the more intensive your marketing efforts should be.

With the holiday just round the corner, some of your prospects might worry whether they’ll have their order shipped on time. That’s why you could make one last attempt to convert them. How? By offering free overnight shipping or running an “order before [DATE] and have it shipped on time” type of campaign.

 

Example
From: PUMA
Subject line: ⌚ Order before 2pm EST for FREE overnight shipping.

Here’s an email I received from Puma, morning before Christmas Day.

It’s a simple message that includes all the usual elements – a couple of banners, a few links to different secondary offers, a navigational bar, and social media icons.

 

Puma free overnight shipping email offer for Christmas.

Puma free overnight shipping email offer for Christmas

 

So why is it so good?

If you’re anything like me, you’re usually running a little behind the Christmas schedule and doing the gift shopping at the very last minute.

And it’s not because you’re hunting for special deals, but because you either haven’t found the perfect gift yet or you haven’t realized that December’s passed right in front of your eyes.

This email was designed with this kind of audience in mind. The late shoppers.

It’s not overly complicated and it doesn’t have to be. It quickly communicates the offer that’s going to get you saved if you still haven’t purchased Christmas presents for your loved ones – Free overnight shipping. 

The offer’s first mentioned in the subject line, then again in the preheader, and finally in the banner that’s centrally placed in the above-the-fold part of the email.

Besides the main offer, there are four other elements (secondary offers) that have been purposely emphasized. The sale event, gift cards, gift guide, and Holiday FAQ. All of these are crucial for anyone who’s running late with their holiday shopping, and needs to act quickly.

Although this isn’t the only email that I found in my inbox that revolves around the last-minute shipping theme, in my opinion it was the most effective one for the following three reasons:

  • It was quick to communicate the main offer, which is the free overnight shipping that’ll get you your order in time for Christmas.
  • All elements of the email were used in an effective way – subject line, preheader, and the above-the-fold section all reemphasized the offer.
  • It delivered value by pointing the recipient to the offers they’re most likely interested in, e.g. gift cards, gift guide, or the sale event.

To top it off, the use of the watch emoji in the subject line was a nice addition that made the email stand out even more in my inbox.

Another one that did catch my attention was this email from ASOS. However, their animated GIF and the *terrible* dad joke only managed to get them second place in this category.

 

Christmas holiday email campaign from Asos.

Christmas holiday email campaign from Asos

 

Lesson for other ecommerce businesses: Remember when and how your audience is going to read your email. Do they have much time to read through it? Or maybe they’re tight on their schedule and need to act fast? Use this information when designing your message and when it’s needed, go straight to the point with your offer.

 

2. Here’s your [holiday name] to do list

Holidays are a busy period, both for marketers and consumers alike. Most of us are turn back to the good ol’ pen and paper to put together all kinds of to-do lists.

But what can you do with this information as a marketer? For one, you can create a to-do list your audience will actually enjoy checking and going through.

 

Example
From: Bonobos
Subject line: Welcome to the Holidays, People.

For this year’s Thanksgiving, I received a neat email from an online retail brand named Bonobos.

Unlike other messages I found in my inbox around this time, this one used hardly any visuals. All it contained was a white to-do list on a dark-gray background.

 

Bonobos Thanksgiving email to-do list

Bonobos Thanksgiving email to-do list

 

So why is it so good?

First of all, this email clearly stands out. When scanning my inbox, I actually closed the message first and then had to re-open it, just to take a second look at what I just saw.

Upon a closer look, I’ve noticed that this isn’t just a simple to-do list. At least not one that I’d expect to receive from a brand. It’s more of a list I’d create for myself, with added humor – for example, Memorize cousins’ kids’ names – and hyperlinks that’ll help me complete some of the errands, like Get something nice to wear for dinner.

The humor’s spot on. The copy looks like it was written by someone who understands the target audience very well. The email itself is really easy to scan and fun to engage with. Rather unusual, but I actually enjoyed going through all the points up to the very end of the message.

Lesson for other ecommerce businesses: Stand out, be creative, engage your audience, and show them that you understand them well. Consider using phrases, abbreviations, or hashtags they use in their communication to make your marketing messages more authentic.

 

3. We do holidays our own way

When you hear the name Black Friday, what’s the first thing that comes to your mind? It’s probably one of the following: discounts, sales, or free shipping.

Most brands hop on the Black Friday bandwagon with the same approach. To sell more, by offering a better deal than what their competitors offer.

But what you don’t expect is that a brand you like will remind you about the mission that drives them. The mission that, most likely, made you choose them in the first place.

 

Example
From: United By Blue
Subject line: Why We Picked Up Trash Today

Below is the email I got for Black Friday from a brand that I follow – United By Blue. As you’ll find on their website, they sell responsible durable goods. What does that mean? In a nutshell, they sell products for people who care for the outdoors. And for every product they sell, they pledge to remove 1 pound of trash from the Earth’s oceans and waterways.

 

United By Blue Black Friday Campaign.

United By Blue Black Friday Campaign

 

Now that you know their story, you’ll also understand where their email’s coming from.

So what’s the email about? It’s a message that explains why for this year’s Black Friday, they decided to do a proper cleanup. Oh, and they called it Blue Friday.

Unlike what you’d expect from a retailer during this time of year, the email doesn’t talk much about their products. Instead, it invites you to learn more about Blue Friday and how to host your own cleanup, and shows you the people who joined them for this wonderful project.

Not so surprisingly, they do also offer a special deal for their customers. But the information about their special sale is only available once you scroll down to the very bottom of the email.

 

United By Blue Black Friday Sale.

United By Blue Black Friday Sale

 

So why is it so good?
This one, again, comes down to understanding your audience and answering the question – why did they choose your brand in the first place?

With United By Blue, the answer is pretty simple. It’s because they make products for people who, like them, care about nature. How can they prove that their mission statement isn’t just marketing fluff? With their actions.

Having organized the cleanup and shown pictures of those who participated in it – which include their CEO and Director of Operations – they said more than any regular marketing newsletter ever could.

What’s more, their message is mostly about getting people to participate or even host a cleanup in their own neighborhood. The information about the sale they’re holding for Black Friday comes much, much later.

To sum up, even though this email arrived quite late, i.e. on Black Friday afternoon, it’s very effective. It managed to capture my attention and got me to read it all to the very bottom, where the information about the sale was placed.

Even though it arrived later than any other message I expected to receive that day, it sure made an impact and made me reconsider what I wanted to order for Black Friday.

Lesson for other ecommerce businesses: This may not work for everyone. But if you know your audience well, then you don’t need to use your main CTA button to lead to the sales page. You can focus on content and carry on with your mission, and your audience will follow you.

Are there any other brands that caught my eye because they were doing holiday marketing slightly different? Not many, but the one that has is certainly worth mentioning here.

The team behind Cards Against Humanity once again proved that they know their audience pretty well. Take a look at the following two emails and see for yourself.

Do you think any other brand would get away with closing down their store or simply collecting money to dig a hole nobody could ever find? I don’t.

 

Cards Against Humanity Black Friday Special.

Cards Against Humanity Black Friday Special

Cards Against Humanity Hole Email

Img. 7 – Cards Against Humanity “We’re Digging a Hole” Email

 

As you can see, sometimes you don’t need to follow best practices to stand out. Quite the contrary, sometimes it pays off to be different, especially during the holiday season when the competition levels are at their all-time high.

If you want to read the whole story behind their Black Friday campaign, read on what the Cards Against Humanity team have to say about their crazy .

 

4. You snooze, you lose! The [holiday name] sale will end soon

Even though holiday sales last for quite long, some of us still have trouble finding something special for themselves or their loved ones. That’s why marketers keep sending them multiple reminders and last-minute emails, hoping to convert them before everyone goes offline to spend some quality time at the dinner table.

What if there was a way to make your email stand out from all the other reminders out there? Apparently, there is.

 

Example
From: Casper
Source:

Like the email from Bonobos, this message doesn’t look much like anything else you’re used to in your inbox. It’s what you usually see when you’re lying in bed, either going to sleep or just waking up. It’s an image that resembles your clock app.

 

Casper Black Friday Sale Newsletter.

Casper Black Friday Sale Newsletter

 

When you look closer at the image, you see that each alarm has a special name. Along with witty names, you also find information about the super sale and early bird discount the brand’s currently offering.

Just as you’re starting to get slightly nervous that you might miss out on yet another deadline, you find a comforting message, just below the clock app. It says that you can rest comfortably and even sleep through Black Friday, as you can shop with Casper without even leaving your bed. All you have to do is go to the brand’s website and type in the code: SLEEPIN.

 

Why is it so good?
Casper is a brand that sells mattresses for your bed. Although to some this may not sound very exciting, they’ve managed to make an impact with their marketing communication more than once.

This is one of those examples. What I like about this email is that it fits in so well with what they actually sell. Bed mattresses, clock app, multiple alarms set not to miss an important date, and finally a discount code with the phrase – sleepin.

The email’s relatively short and manages to quickly communicate that you can shop online, without ever leaving your bed. And of course, you wouldn’t want to leave your bed, even if it was for a great sales event like the ones you expect to see on Black Friday now, would you?

One more thing that makes this email campaign even greater is the second newsletter that comes after it. Even shorter, following the same principle, but this time aimed at people who – despite the reminders – managed to sleep through Black Friday.

 

Casper Last Black Friday Followup Email.

Casper Last Black Friday Followup Email

 

What’s most interesting about this email isn’t the humor or its length. It’s the fact that they decided to extend the Black Friday sale beyond the one day.

This is something we’ve been seeing more and more often over the last few years. Brands seem to be wanting the Black Friday craze to go up until Cyber Monday or even later in the week.

Personally, I’d watch out not to discourage customers from shopping when prices are at their standard level, but this is something each ecommerce business has to decide on their own.

Lesson for other ecommerce businesses: Make sure each element of your email reemphasizes what you’re actually trying to say. A good design can often help and deliver the message much quicker than words ever could. But that doesn’t mean you should forget about good copy.

 

5. It’s not all about Christmas, Cyber Monday, or Black Friday

When referring to the holidays, you might be thinking about Thanksgiving, Christmas, or maybe Hanukkah.

But, there are so many other holidays along the way. They may not be as popular as Christmas, but does that mean you can’t tie them nicely with your brand?

Marketers behind the email marketing campaigns for Casper would disagree.

Let’s take a look at some of their more creative newsletters.

 

Example

From: Casper

Subject line: That extra hour, though.

 

This campaign is about celebrating the brand’s most favorite day of the year.

Curious what day it is?

 

It’s the Daylight Saving Time. Because you can sleep in, one hour longer.

And they’re selling mattresses, pillows, and everything else you need to sleep well.

Now isn’t that brilliant?

Besides the idea for the campaign, what stands out about this email is its design. As it’s always the case with this brand, their message looks beautiful.

 

Casper Day Time Savings Emails..

 

It’s simple, contains a clear heading – in fact, the whole typography’s really good – and a single call to action button that says “Party on”.

The descriptive, humoristic CTA button is placed next to a discount code and an animated GIF alarm clock that makes the information about the 10% OFF discount impossible to miss.

Then finally, below the main part of the email body, there’s an additional link that lets you “Find a sleep shop near you”. Yup, not a store, a sleep shop.

One more thing worth mentioning about this email is the top bar, located just below the navigational bar.

It’s very subtle. It contrasts nicely with the email body and since it’s in the above the fold section, it’s quick to inform the email recipients about the latest offer.

If anyone’s just skimming through their inbox, there’s a chance they won’t read the whole email but they’ll see that top bar. And if it captures their attention and generates interest, they’ll definitely scroll down to learn more about the offer.

 

Example

From: Casper

Subject line: New season? New bed.

 

Now I don’t want to sound like a big fanboy, which I may have just become, but here’s another great email from Casper that follows a similar line of thought.

It’s using yet another special time of the year, although not really a holiday, to promote their products.

In this email, Casper’s using the end of the summer and the beginning of “slumber” as the key idea behind their campaign.

 

Casper end of summer campaign email.

Casper’s end of summer campaign email

 

Similarly to the previous message, we’ve got the top bar summing up the main offer (located above the fold), one single CTA button that says “Start hibernating”, and a nice image with flip flops and warm slippers that accompanies the whole offer.

The copy? We’ve learned to expect this kind of copy from them.

A slightly awkward rhyme (Summer, Slumber), “Sleepin’ season”, “Start hibernating” – all of these tie in with what their business is selling.

There’s no “buy now” or “start shopping”.

It’s more creative than this.

Everything is put together nicely. The email’s short and sweet.

Although the offer itself isn’t new or creative – just another 10% OFF discount – the email campaign just looks good and is a joy to observe in the email inbox.

 

6. Year in review

When preparing their marketing campaigns, most marketers focus on what they’ve got prepared for their customers. Their blow out sale, free delivery, contest, or new line of products.

Less often, they focus on their customers – what they’ve done and what they’ve contributed to.

“Year in review” is one of the less seen campaigns. Perhaps because it doesn’t scream “buy now” and maybe it doesn’t provide a big return on investment.

At the same time, from my experience at least, it’s one of the most engaging types of campaigns.

Is it going to work for everyone? Probably not.

It should work for brands, services, or SaaS platforms that customers really care about.

It’s not just about summarizing the products someone bought over the year – that wouldn’t work unless these products meant a lot for the customers.

It’s about…

Well, let’s see what it’s all about :).

 

Example

From: Sevenly

Subject line: Thanks! Because of you…

 

Sevenly is an online retailer, that runs charity-themed campaigns and gives back part of their profits to those in need.

As you can read on their website, they pledge to donate $7 per purchase in their 7-Day Campaigns and 7% from their cause-themed collections.

So, every time you buy from them, you get that instant positive feeling that you’re doing something good.

The challenging part is that, over time, you may feel less motivated to help out in this way. Especially if you’re not seeing the direct outcomes, like what the money’s been invested in.

To counter this, Sevenly came up with this idea to send out a “thank you” campaign that summarizes just how much the brand and all of those who’ve participated in their campaigns, have contributed over the year.

As you’ll read in this email, in 2017 they’ve raised $4.9 million in donations, 1.7 million people helped them out, 2.4 billion free impressions were made for their selected causes.

 

Sevenly thank you email.

Sevenly’s thank you email

 

Why is this email so good?

There are several things that make this email special.

It’s the idea behind the campaign. Summing up all the milestones can definitely help the customers feel that they’ve made a difference in someone’s life.

The sender’s name, aka “from” name, also stands out. In your inbox, it says the email came from “Your Friends at Sevenly”.

If you’re trying to build a community, that’s definitely one way to do it.

As for the design, the email looks nice. It’s not overcomplicated, but the point of this campaign was to provide information to the recipients and thank them for their contribution. It’s not meant to sell.

So, although I can’t say much about the design, it seems to fit with the goal of this campaign.

 

Example

From: Spotify

Subject line: Everything you need to know about your year in music

 

Now, there are two emails I really want to show you.

Both of them were sent by Spotify, in different years – 2016 and 2017.

The idea behind them was to summarize everything the Spotify users have listened to over the year. The number of minutes, most popular songs, favorite genres, and so on.

By doing so, they wanted to engage the users, make them reminisce on the things they’ve listened to in the past and have fun analyzing it.

 

Email Spotify Year in Review

 

Spotify yearly summary email 2016

 

And I think they succeeded in this.

In fact, I remember that we’ve had lots of fun sharing the results with our colleagues over the last two years.

I bet it was similar in your office or among your friends, too.

 

Why are these emails so good?

First of all, I want to emphasize the differences between them.

Except for the most obvious – one’s in English (sent to my colleague), the other one is in Polish (that one’s mine).

The idea behind them was slightly different.

The 2016 one summarized and placed everything in the email. The 2017 one directed you to a landing page where you could have generated the results once you’ve logged in to your account.

I guess the newer one is better for Spotify in terms of activating their users and getting them back to their site.

The other one, however, is more complex and I appreciate it more, mainly because it used dynamic content to personalize the experience for their users.

Other than that, both of them are very nicely designed.

The more complicated one especially, given how different the results could have been for each individual of their customers.

I have to say, aggregating this amount of data and using it to personalize the content for their user – great. Making it pretty at the same time – awesome.

I’m sure this idea could work just as well for other brands. In fact I’ve seen Grammarly, Google Local Guides (example below), and Tripadvisor send out similar “summary” emails.

Unfortunately, they still have a lot to improve, if they want to be as engaging as this inspiring email from Spotify.

 

Google 2017 highlights email.

Google 2017 highlights email

 

 

7. Only for you

Exclusivity is a powerful thing, and marketers have known this for a long time.

The holiday sales season is a perfect moment to remind your contacts that being on your list has its perks.

 

Example:

From: Williams Sonoma

Subject line: 20% Off Fall Decor – Wreaths, Plants & More

 

williams sonoma holiday campaign email for halloween.

Williams Sonoma holiday campaign email for Halloween

 

This is a holiday newsletter I’ve received from Williams Sonoma shortly before Halloween.

Design-wise, there’s not much to say about this message. It’s very similar to all the other email campaigns sent out by this brand. Well, consistency in design is a good thing.

Perhaps the only thing that stands out about this email’s design is the uncommon use of the preheader section. You don’t usually see links like “Shop now” or “Find a store” before the “View email with images” URL.

I assume this was done for the mobile audience, but I’m not sure whether this tactic is very practical. As always, it’s one of the things you just have to test on your own.

While there isn’t anything particularly remarkable about this email’s design, the idea behind the campaign is very interesting.

So, if it’s not the design, what makes it great?

Let’s see.

 

Why is this email so good?

What I like about this holiday newsletter is that it makes the recipients feel special. Maybe not all of them, but the cardholders for sure.

This approach has three clear benefits. It makes their cardholders feel appreciated, and it motivates them to buy more frequently. Plus, WS presented the offer to their entire newsletter audience, so other recipients may feel inspired to join the WS cardholders club.

What’s surprising is that I don’t often see campaigns like this one, although developing one shouldn’t be particularly difficult.

That said, let’s look at one more holiday newsletter template which uses a similar approach.

 

Mark and Graham holiday fall email campaign.

Mark and Graham holiday email campaign

 

As you can see in this message from Mark and Graham, right below the navigational bar and above the main headline in the header, there’s a message that says, “Email Exclusive Offer”.

What this tells the subscriber is that this offer is nowhere else to be found. It’s exclusive, unique, and available only to the chosen ones.

If you’re a marketer, you know that offering something like this isn’t difficult, nor expensive.

All you need is to offer early access to your new product lines, exclusive products, additional bonus points, free shipping and returns, or additional content that’s available only through email.

 

Lesson for other ecommerce business: What’s the benefit of being your subscriber or a loyalty club member? If you figure this out, make sure to communicate it to your audience. Make them feel special, and they’ll pay you back.

 

 

8. Didn’t get the gift you wanted?

Is it possible to sell Christmas gifts after Christmas has ended?

As it turns out, it is.

You just need to focus on a different audience.

 

Example

From: Mahabis
Subject line: no mahabis under the tree? treat yourself instead…

 

mahabis inspiring holiday email campaign.

Mahabis unboxing day email

 

For most people, holidays are about spending time with family and friends, eating dinner together, and exchanging gifts.

Because of that, marketers spend most of their time coming up with new ways of convincing their audience to spend their holiday budget on gifts for others.

In this holiday newsletter below, Mahabis took a slightly different approach.

They focused on the fact that you too might have wanted to receive a special gift.

Perhaps nobody knew that all you dreamt about was a pair of Mahabis slippers. Does that mean you shouldn’t get them? Definitely not.

What you see in this message is a clever discount offer that lets you extend the holiday feeling by treating yourself with one of their products.

They also playfully called their campaign “unboxing day”, referring to the boxing day that takes place on the day this message was sent.

 

Why is it so good?

I really like the idea behind this campaign. You don’t often receive a holiday newsletter that focuses on the recipient. Instead, most of them help you buy gifts for others.

If you’re a fan of this brand and have long been waiting to buy a pair of their slippers, this message would’ve definitely caught your attention.

After Christmas is over, the odds are that 1) you’re short on money and could use a discount code, and 2) you’ve not received the gift you truly hoped for.

In this holiday newsletter, Mahabis is betting that this is the case for you.

And I think this is a solid strategy.

 

Lesson for other ecommerce businesses: When preparing your holiday campaigns, consider changing the focus to your recipients (instead of their family and friends!) Think about what they need or want this holiday season.

Maybe they want to look good at the Christmas dinner party? Perhaps they’re hosting the party and want to make sure it’s going to be a blast? Or maybe they just want to treat themselves with something nice?

Go ahead, be creative, and try something new!

 

What else should you try for your holiday marketing campaigns?

Marketers try different approaches to deliver value to their audience. Depending on who they’re communicating with, the tactics they pursue will vary.

Here are a few more examples of email marketing campaigns that, in my opinion, worked pretty well. Without going into much detail, take a look at how effectively they’re using animated GIFs and product recommendations based on the price range.

 

Special Father's Day Message

Special Father’s Day Message

American Eagle Outfitters Sales From The Crypt Newsletter

American Eagle Outfitters Sales From The Crypt Newsletter

 

Mark And Graham Something Special For Her Under 100.

Mark And Graham Something Special For Her Under 100

 

 

How GetResponse can help with your holiday campaigns

Now that you’re inspired and ready to take action, it’s time to craft your stunning holiday newsletters.

And that’s what GetResponse can help you with.

Inside GetResponse you’ll find an intuitive email creator that’ll help you quickly build and send holiday newsletters to your audience.

And if you’re not sure about your design skills, don’t worry – you can just use one of the ready-made templates that are available for you to use.

If you’d like to create stunning Christmas email templates – and other holiday emails, too – all you have to do is and give it a go.

In addition to the free newsletter templates and the email creator, you’ll also find that GetResponse offers a great number of tools that’ll help you run your holiday campaigns better.

With tools like Facebook ads, social ads creator, landing page creator, or webinar software – you’ll be fully equipped to run holiday campaigns like a pro!

 

 

.probutton {border: 1px solid #00afec; border-radius: 35px; background: #ffffff; font-weight: 300; padding-top: 10px; padding-right: 45px; padding-bottom: 12px; padding-left: 45px; display: inline-block; color: #00afec; }.probutton:hover {background: #00afec; border-radius: 35px; padding-top: 10px; padding-right: 45px; padding-bottom: 12px; padding-left: 45px; color: #ffffff;}

 

Inspiring-Holiday-Marketing

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