Blogging can be fun because it gives you an opportunity to share your thoughts and feelings with a large number of people. As of 2018, there were in the United States alone. And by 2020, that number is expected to increase to 31.7 million.
So, you can imagine the amount of competition you’re likely to face if you want to stand out from others and generate quality traffic to your blog. You can’t just keep writing blog posts and expect people to visit your website to read them. Writing a blog post and driving traffic to your blog are completely different ball games.
This post will teach you 5 effective ways to drive high-quality traffic to your blog.
1. Leverage Social Media Platforms
As of 2018, globally there were . And by 2021, that number is expected to increase to 3.02 billion. So, you can well imagine the potential social media carries.
You can, therefore, leverage the power of social media to expand the reach of your blog posts. Here are some great ways to leverage social platforms and make the most of them.
Create a Facebook page, a Twitter account, and a Pinterest account for your blog. Make sure to fill out the bio appropriately and add the link to your website or blog. This will help your target audience find your website quickly and easily.
You need to add social media buttons on your web pages. Make sure to add them where they’re visible and immediately get the attention of your readers. This will encourage them to share your blog posts with their social networks.
For example, here’s an example of a post on Jeff Bullas’ blog. In the screenshot below, you can see a list of social sharing buttons on the left side of the screen. They have a prominent placement so that readers can easily share the post on social media.
Image Source – JeffBullas
Whenever you publish a new blog post, don’t forget to share it in your social networks as well. However, select the platforms where your target audience spends most of their time. Also, you need to be consistent and make sure to post relevant and high-quality posts. You can use scheduling tools to ensure that you post consistently.
For example, here you can see how Bethany Frater, a writer, has shared her post on which was originally published on her blog. You can also follow this strategy to drive more traffic to your website.
You can leverage live videos on Facebook to develop a personal relationship with your target audience. People who follow you on Facebook will always be notified whenever you go live. However, make sure to create valuable and educational videos. This will encourage your audience to visit your blog.
Use visuals that are meaningful and add value to your post. Also, avoid using stock photos as far as possible.
When you share the link to your blog post on social media, make sure to add a strong call-to-action. This will encourage your followers to interact with your post and visit your blog.
2. Leverage Podcasts
You can also create and leverage podcasts to drive high-quality traffic to your blog. Ensure that you create podcasts which are informative and educational. This will help you attract and engage your target audience. It will also help them get to know you better.
As of 2018, there were 73 million podcast listeners in the United States. The numbers are expected to surpass 130 million by 2022. So, if you are not using podcasts already, it’s high time you start doing so.
One of the best ways to use podcasts is to invite an expert from your niche and conduct an engaging interview. You can also share the podcast with your network via social media platforms. This will not only get their attention but also motivate them to visit your blog. However, make sure to select a suitable podcast hosting site for this.
3. Optimize Your Content for Search Engines
No matter how brilliantly you write your posts, if your target audience cannot find them through search it then they’re of no use. So, it’s important that you optimize your content for search engines. This will help your audience discover your content and website easily. By using the right SEO strategies, you can improve the rankings of your posts in the search engines too.
Here are some effective SEO hacks to help you optimize your content for search engines:
Add keywords in your post titles and evenly distribute them throughout your content, making sure not to stuff too many keywords in them. and sub-title of your post. Ensure that you keep your title as specific as possible. The title of your post should give a clear idea to your readers about what they can expect from the post.
For example, Dan Western is the founder of Wealthy Gorilla. He mostly writes about entrepreneurship and self-improvement. The screenshot below is one of his “how-to” posts. As you can see the title of the post is very clear and precise. It gives a clear idea of what you can expect from the post.
It’s important to write meta descriptions for your posts. Add your keywords to your meta descriptions but don’t overstuff them with keywords. Keep your meta descriptions between 150 and 160 characters.
You should also consider interlinking your posts with some of your older, relevant posts. It’s even better if the older posts are some of your best performing posts on Google. You can use to find your top performing posts. All you need to do is go to Acquisition > All Traffic > Channels > Organic Search.
When done correctly, these tips and tricks will help you drive high-quality traffic to your blog. However, these SEO strategies will take time to show results. So, if you want to get results quickly, you can use PPC ads.
is that the latter will help you amplify the reach of your content faster. Of course, this will depend on the amount of money you invest into it and the keywords for which you bid.
With the help of PPC ads, your content can appear on the first page of search engine results (in the ads section). So, for immediate results, you can use PPC ads to drive traffic to your blog.
4. Capture Email Addresses of Your Target Audience
When a user visits your website for the first time, try to get their email address. This will enable you to send newsletters notifying them about your new posts.
Always add the link to your post in your newsletters. This will make it easier for your users to check out your post. And this can help you drive quality traffic to your blog.
To collect the email address of your users, you need to add either a pop-up or sidebar form. Add some simple text with a strong call-to-action asking for their email address. This will encourage your visitors to join your email list and get notifications.
For example, the screenshot below is from the Post Planner’s website. They don’t have a pop-up or sidebar form. They have a static box that uses some simple text and an effective CTA to ask their visitors to enter their email addresses and join their network.
5. Add External Links
To drive more traffic to your blog posts, you need to add a few relevant and credible links to external sites in your posts. This will help you build a network with other bloggers and increases the value of your own post.
However, ensure that your external links are relevant to the content of your post and direct to reputable websites. Don’t add external links just for the sake of it. They need to add value to your post.
For example, below is an example of a post from Medium. As you can see the author has added external links to his own post. He has referred to a post from Moz, which is a very reputable website.
Driving high-quality traffic to your blog is easier said than done. It takes a lot of time, effort, and consistency. You can leverage the power of social media to share your posts with your network. Also, add social sharing buttons to your posts as that will encourage your readers to share your posts with their networks.
You also need to add keywords to your meta descriptions and meta title. Follow the strategies mentioned above to stand out from the millions of blogs and drive high-quality traffic to your blog.
Do you know of any other effective ways to increase your blog traffic? If so, please feel free to share your ideas in the comments below.
is a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
Blogging is a great way to work from home, particularly for parents, but in order to be productive, you also need to have a space to call your own. That’s why professional bloggers need a home office. But how much space do you need to make it work? There are several different factors you need to consider as you develop your home office space.
The first factor you need to consider when setting up your home office is what kind of boundaries you want – or need – to set. If you typically write while caring for your children, you might want an office that’s nearby, allowing you to write in short bursts, while they’re playing or taking a nap. On the other hand, if you’re likely to be interrupted by family members or other demands, but don’t actually need to be on call, you’ll want clearer boundaries. Some people even or one attached like a porch to the house, so that they have a dedicated and private space to work.
Size Matters – Somewhat
The size of your home office matters, but not as much as you may think. If you’re buying a new house, then, you may want to factor your home office into . If you’re not planning your home office upgrade at the same time as a move, on the other hand, it’s more important that you create a space of your own than have a lot of space. Many home offices are carved out of large closets, or nook under the stairs, and other innovative spaces. Ultimately, it’s creating room to work that matters most; how much room is a secondary concern.
In addition to the size of your office, it’s important that whatever space you adopt for your home office is , allowing for proper posture, minimizing visual fatigue, and generally reducing discomfort associated with sedentary work. Blogging may seem like it would be easy on the body, but it’s actually associated with back pain, “tech neck,” and a variety of complaints that can drive those in the tech professions to the chiropractor. When you set up your space, then, invest in equipment that supports your body’s needs.
Make It Count
Don’t forget that by creating a home office space, you gain some financial benefits – you can deduct your home office as a business expense on your taxes. All you have to do is calculate the percent of your home’s square footage used as an office, and then you can deduct that from your rent or mortgage. Even if you don’t have a complete room to use as an office, investing in a few dividers will allow you to clearly mark your workplace and calculate the deduction.
By creating a formal home office area in your home, you make it clear to your family – and yourself – that running a blog is a serious job, and the income from monetizing your site, combined with tax deductions, should more than pay for the investment. What’s more, by dedicating a specific space to your work, you nearly guarantee that you’ll be more productive when you are working, making your blog, and your office, even more valuable.
Successful small businesses understand the importance of establishing a digital footprint. The reality is that now, more than ever, consumers are using their computers, tablets, and smartphones to find and analyze information before making a purchasing decision.
In fact, reported looking online daily for information about local businesses – more than double what it was in 2017. For small businesses to thrive within the competitive landscape of local markets, they need to prioritize their digital marketing efforts.
While there is certainly value in building a digital footprint on external platforms like Google My Business, Facebook, LinkedIn, and other social channels, one of the best investments is to start blogging on your .
What are the benefits of blogging for small businesses?
There are many benefits to investing in your small business blog. For one, it can help you position your business as a thought-leader within your industry. Additionally, your blog is open 24/7 and can continue to attract and convert customers long after you publish the content. Finally, it’s been statically proven that businesses with blogs perform better than businesses without blogs.
Below are some of the stats that support blogging for small businesses.
-Small businesses that blog generate 126 percent more leads than those that do not blog.
-81 percent of consumers in the United States trust information from blogs.
-Businesses that blog have 97 percent more inbound links and 434 percent more indexed pages.
In other words, your small business needs to publish content on its blog consistently.
However, before you start aimlessly publishing content to your blog, you need first to find and define your target audience.
Understanding your target audience is a critical component of an . Here are 3 tips for targeting the right audience on your small business blog.
Ask Yourself Some Questions
The goal of the blog is to attract visitors that could potentially benefit from your products or services. Therefore, the target audience of your blog typically mirrors the target audience of your business. You should be able to start defining your target audience by answer a few questions like:
What does your current client base look like? A great place to start with defining your target audience is to look at your current client makeup. While you might think you know your audience, if you analyze your current consumers, you will be able to craft your target audience based on concrete data.
What consumer problems does my business solve? If you can understand the issues that your clients face, it can help you publish articles that speak to those concerns and problems. Moreover, this can reveal your unique value proposition – which should be integrated into all your marketing messages, not just on the blog.
What action do you want this audience to take? Defining your audience is important, but you also should start to think about what action you want them to take once they land on your blog. Knowing the audience and their problems are critical, but you also need to think about what motivates them to act – after all, one of the main goals of your blog is to generate business.
Monitor Your Direct and Indirect Competition
When it comes to target market research, you can accomplish a lot by looking internally and analyzing your own customers – but, there is a wealth of information readily available from your direct and indirect competition.
Start by looking at your direct competition (similar businesses in your industry and market). If they have a blog, look at the topics of their content and the categories on their blog.
What posts get the most comments or social interactions? Keep track of the posts and themes that generate the most engagement, as those might be topics that you’ll want to prioritize.
You can also review their social media channels and look for trends in their followers and the types of content or topics that are the most popular. You might find that your competition gets a lot of engagement on Facebook, but not much on Twitter – this could indicate what social platform is most important to your target audience.
Don’t stop with your direct competition; monitor your indirect competition. When you are blogging, you’re not just competing for business; you’re competing for attention. Therefore, your indirect competition could include YouTube channels, podcasts, or other blogs that are taking the attention of your audience away from you.
Assessing your indirect competition can provide a completely new vantage point into the interest and activities of your target audience. You might discover a new way to engage your consumers that none of your direct competition has tried.
Use Primary Data to Understand Your Audience
Moving back to internal analysis, we can use primary research to pull information about your audience on a micro or macro level. If you haven’t yet, you need to on your website and business blog. This is a freemium tool from Google that provides comprehensive data about your website and its visitors.
Google Analytics is a powerful resource for researching your blog’s target audience. You can assess the age, gender, interest, and location of the visitors to your website and blog. You can also see what pages are frequented the most and other onsite engagement factors that can help you define your audience’s interests as it relates to your blog and business.
Other platforms like Facebook, LinkedIn, and Twitter have audience insight tools that allow you to see demographic and interest data on your followers and those who engage with your brand on the respective platform. You can also collect audience data through a survey, questionnaire, or contest.
In other words, there is no shortage of opportunity to collect primary data about your target audience – it just takes time and effort.
What Comes After Defining the Target Audience
Defining the target audience for your small business blog is incredibly important – but, there’s no right or wrong way to do it. The goal of this exercise of defining your target audience is meant to help you think critically about who you want and expect to see your blog content.
With those personas in mind, you will now need to start mapping out the rest of the blog strategy – the layout and theme, content topics, content execution process, and promotional tactics among other things.
Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns.
While there are many ways to measure your email campaign’s success, what your subscribers think of your messages and how they make them feel is crucial.
That’s why, in this article, we chose to not focus on raw numbers. We publish these in our , regularly.
Instead, we decided to look at the visual aspects of marketing emails sent by brands and companies from various industries.
To find inspiring marketing email examples, we decided to dig into our own email inboxes and reach out to other fellow online marketers.
If you’re one of them, big thanks for the contribution and sharing your thoughts – it meant a world to us!
What you’re about to see, other than the best email campaigns, is that there certainly is some truth behind the saying, beauty is in the eye of the beholder.
But before you start exploring the examples we’ve gathered for you, here’s an article, that’ll help you start sending email campaigns like these in no time:
30+ best email campaigns
Below, we’ve included 30+ email campaign examples along with additional information on:
- who sent them,
- what the email campaign is about,
- and why they’re so good.
Feel free to save this article for later as we’ll be expanding this list to include some newer examples of marketing emails that stole our hearts.
1. The New York Times
Weekly recipe recommendation from their NYT Cooking subscription.
I read this email without fail, every week. And I rarely make any of the recipes featured in the roundups. Why? The photographs are beautiful, and the long-form copy expertly written by Sam Sifton, the Food Editor at The New York Times, is informative, conversational, and personal. He shares anecdotes from his life, news as it may relate to one of the recipes featured, and cooking advice – every week.
I love the idea of how two supposed “dead and dying mediums” – newspapers and emails – are coming together to deliver something totally modern, shareable, and sustainable.
Abby Hehemann, Product Marketing Manager at GetResponse
This is the first email you receive after signing up to their emailing list.
An email onboarding sequence should set expectations. This email does that really well. For starters, you have the information about free shipping at the top, which is more or less an indication of how much money Patagonia would like you to be spending in the shop.
The email headline is inviting. They then tell readers what kind of content they send, although they don’t mention frequency. Just as importantly, you have the refund policy at the bottom. It’s setting expectations for customers, which is crucial for an ecommerce store.
The only thing I’d change in the copy is the ‘our mission’ section. Most people support the idea of saving the planet, so this statement without context means nothing to the reader. It’s a missed opportunity. The intro email is a perfect time to talk about what makes the company different. Just a sentence or two with a link to the site, maybe even a button underneath, would have done the trick.
Nico Prins, Founder at
This is an email campaign asking the MVMT customers to submit their video content and celebrate the brand’s anniversary together.
I’m a big fan of MVMT and this is just another wonderful email campaign example from many that they send.
The message starts off well, with an intriguing subject line: “That one time we went viral…”
They got my attention right away and made me click. I wanted to know why they went viral, and I really hoped it wasn’t just a clever way of showing that their prices dropped.
I wasn’t disappointed.
What I saw was a newsletter that contained an animated video that showed numerous exciting pictures and a short message explaining how they’ve asked their fans to celebrate their brand’s anniversary together.
The animated GIF along with the message led to an exciting movie showing how the brand’s followers live their lives on their own terms.
The film combining their customers’ footage, stunning pictures, and exciting music gave me goosebumps!
At the time of writing this, has over 22,000 views, 1,000 likes, and almost 500 comments on YouTube – talk about engagement, huh?
In fact, it’s that kind of user generated content that made me buy one of their watches a couple of years back.
4. Charm Offensive
It’s a welcome email received after signing up to win a free lifetime premium subscription to the copywriting course.
Just give it a read! When was the last time that you received an email with an evil laugh in the subject line? It’s original, it’s witty and you remember it because you’ve never had an email like this before. I’ve entered a competition where I need to compete against others, and the copy encourages me to do that, rather than shy away from it. It jokingly reminds me of what’s up for grabs if I win. Then, there’s a gentle reminder to join the Facebook group and get even more involved that I already am.
Phil Forbes, Marketer at
5. Statwing (acquired by Qualtrics)
Cold email to sell a partnership.
I receive loads of cold emails, and I delete most of them immediately. But I actually replied to this one, because it contains everything a great cold email should have:
- External proof: Y Combinator funded and other trusted companies who are partners already
- Clear benefit, including a number: “users tell us they analyze survey data ~5x faster…”
- Personalization beyond my first name: he actually looked at Survey Anyplace’s reporting capabilities and even links to them in the email
- Clear ask for the next step (phone call)
- The tone and format of the email is very casual, just like it was sent by someone I already know.
Stefan Debois, Founder & CEO at
This is an email campaign example sent on the Daylight Saving Time.
One thing I value in email campaigns is their creativity.
Blowout sales or flash campaigns don’t impress anymore. They’re too common. And usually sent by the same brands, over and over again.
This campaign, however, was different. It was meant for Daylight Savings Time, a day nobody ever celebrates. In fact, all you usually do is sleep in.
And that’s exactly what the brand suggests, that you sleep in, but on a mattress you can buy from them, of course.
The overall email design, subject line (“That extra hour, though.”), animated GIF, short copy, and a clear CTA – everything fits perfectly.
The only thing I’d change is the discount value. If you follow Casper’s emails, you’ll see that their discounts are always 10%.
I get the strategy, but you become blind to these kinds of discounts, if you keep seeing them.
7. American Express
Email promoting live chat to get help with your Amex account.
Subject line: Got a question? Get an answer through Chat
The campaign is a win-win.
While many banks seem to try and deflect customers from contacting them, Amex is doing the exact opposite. Actively promoting and reminding their members about live chat. Inviting customers to ask them questions. It makes you feel good to be a member.
In one email they have been helpful and given a gentle reminder as to the benefit of Amex membership.
Brands that don’t have a continuous stream of new products and offers can find it hard to have something interesting to say. Amex found a good way to solve this.
The design gets down quickly to what it’s all about with the headline and a clear benefit of live chat – “Get a quick answer”.
The sample chat window gives context visually, so you get the message even with a skim read.
The final part of the win-win is that live chat is probably better for Amex too. The cost of support by live chat is likely lower than the cost of phone support.
A campaign beneficial for both the brand and the customer.
User onboarding emails with tips in the form of GIFs.
I was a new user of Mixmax and didn’t know all their functionalities.
Every three days they sent me tips how to use their software better.
This way, I didn’t get overwhelmed by their software and I adopted the product very easily. The emails also expanded my knowledge on how to write great emails.
Now, I use the same tactic at Userpilot.
Aazar Ali Shad, Head of Growth at
9. Smart Blogger
This was a teaser email sent to lure subscribers into reading a case study, which served as top-of-the-funnel content to a paid course.
Here’s why this email is compelling.
Firstly, it leverages the power of social proof in the subject line and opening line.
Who wouldn’t want to check out a post that got over 1 million visitors?
Secondly, it uses the hard-to-resist emotional trigger of ‘free’.
Finally, it goes straight to the point, something people appreciate in a crazy-busy world.
Qhubekani Nyathi, Long-form Content Strategist at
This is a B2C flash sale email for Black Friday last year, giving newsletter subscribers exclusive, early access to their once-a-year sale.
First off, we all know how crowded our inbox gets around Black Friday.
Mejuri chose to keep their email simple and to the point, which I think we can all appreciate.
The email also stresses the exclusivity of this invite. The words “only sale all year” in the subject line, plus “private” and “secret” are powerful motivators – backed up by the fact that this invite is only going to newsletter subscribers.
The limited time frame (only until midnight today) and the idea of scarcity (Mejuri is notorious for running out of popular pieces) drive home the need to act now.
I’d been following their social media channels and newsletter for a few weeks. This was the trigger I needed to finally buy from them.
Bronwyn Kienapple, Content Marketer at
12. Product Hunt
A daily digest of featured products from Product Hunt.
Subject line: This is stomach-turningly good. Yikes.
The subject line totally hooked me. Anytime I see “Yikes” in my inbox, I open. And the content didn’t disappoint once I opened. The conversational tone and description of the featured product made for an enjoyable read.
Their description of the product and inclusion of (creeped out) comments from the post then convinced me to click out to the listing on their site, and then finally to the actual product itself. It was a perfect combination of a well-chosen featured product, enticing subject line, and easy-to-read copy.
Abby Hehemann, Product Marketing Manager at GetResponse
This is a follow-up email sent to registrants for a Webinar that didn’t show up for the live event. Our Webinar covered the 5 growth strategies that we learned during our time in Y Combinator in 2018.
This email works well for us because it’s being sent to an audience that has already opted in to a webinar. We know they are high-intent to watch this content — as they’ve already taken time out of their day to submit their information into a lead form.
At the same time, we know how busy day to day work can be for marketers and entrepreneurs. Rather than excluding them from getting the Webinar’s content because they didn’t show up live — we record our live presentation and follow up with an email offering them a second chance to view.
In the email body, we provide several links to our content and we reiterate the topic of the training multiple times. We also make it a point to leverage the names of bigger tech companies (Airbnb, Dropbox, Gusto) to add credibility to our presentation.
Finally, we generate the FOMO by saying “trust me, you don’t want to miss this” as our final signoff.
Ben Johnson, Content Strategist,
13. Growth Hackers
Email campaign referring to real time events – the Oscars.
This is an interesting example.
And it’s not only because it’s using an animated GIF. It’s about what that GIF and the copy surrounding it tell us.
This email campaign talks about the Oscars, which may not be so unusual during the week when the 91st Academy Awards is taking place.
The interesting thing is the angle Growth Hackers took in this email. They’re not talking about the movies or music that were recognized. Instead, they’re talking about the true “winner” of the Academy Awards night – diversity.
As you can read in their article, which also provides an explanation to their GIF, the 91st Academy Awards broke the record of Female and African-American Awardees.
With this in mind, they decided to dedicate that email to diversity, too – and prepared a selection of only the best content that celebrates this important topic.
For someone who cares about these values and has actually not followed the Oscar night, this email was very inspiring and educational.
Something you don’t often see in your inbox.
This is a promotional email sent to people who have opted into Rothy’s marketing but have yet to purchase.
There are at least three reasons this email stands out.
First, it’s not just animated with a video at the top, the body of the GIF taps into people’s default responses to SMS or direct messages: namely, we can’t resist the temptation to read them.
Second, it uses real names, authentic conversational elements, and even images (e.g., the cat) that look and feel as though you’re eavesdropping (or, eavesreading) someone else’s texts.
Third, it subtly leverages one of the most powerful persuasive tools: social proof.
I know all this is true because I didn’t get this email.
Instead, my lovely wife forwarded it to me and immediately texted me afterward: “I just fwd you an email from Rothy’s. I’ve never seen one like this before.”
She’s a just-turned-30, urban, socially conscious kind of lady who loves cats. Talk about nailing your target demographic. (And yes, later that day she and I ordered her first pair.)
Aaron Orendorff, Founder and Content Strategist,
A regular newsletter but aimed at warming up “sleepy” followers.
First of all, its catchy subject line: personalized and intriguing. I couldn’t help opening it to find out WHY I’m the best. What have I done to become the best, given that I’m not an active user of Capterra?
Second, the structure: short, clear, following the “one mail – one CTA” rule and focusing on the value I’d get. It didn’t take me long to understand it wasn’t spam and what it was all about.
And third and the most interesting part is the motive they’ve used to send this offer: National Compliment Day. As a rule, marketers ignore such itsy-bitsy holidays, concentrating on big five (Halloween, Thanksgiving, Christmas, St. Valentine’s, and Easter); but appealing to such tiny but cute calendar days could bring benefits. Content ideas for newsletters, as a minimum.
Lesley Vos, Content Strategist at
If you like this idea, be sure to check out our Holiday and see more tiny calendar days that can inspire great campaigns :).
Cold email to interview influencers.
- Personalization: The email is highly personalized
- Relevant: It mentions a recent interview they did on a podcast
- Gives Value: It gives value by mentioning the audience size (20,000)
- Strokes ego: It strokes their ego a bit (“successful leaders like yourself”)
- Quick: Interview is a simple Google Docs interview, with no need to schedule time on calendar
- One Simple CTA: Every email should have one easy to reply to ending CTA (Success! – He replied with “Sounds cool – I’m in!)
Will Cannon, Founder & CEO at
Confirmation Email sent after you’ve submitted content to Zest.
- Fun and engaging: The email is different and completely set the tone of the brand
- Relevant: It mentions the recently published article
- Quick: The email is straight to the point and spot-on. Yet, it confirms that my suggestion has been considered, and I love that.
- One Simple CTA: Although I’m waiting for them to come back, it suggests me to add more and empower the community
Baptiste Debever, Co-Founder & Head of Growth at
18. Hello Bar
The email offers some free tips on how to collect more emails to grow your email list of subscribers.
The email was very powerful, because it hits a nerve with the challenges we’re faced with when trying growing an email subscribers list. It offers actionable tips to implement right away. By giving a small insight and not giving away the farm, and by using a strong call to action, they made me curious to reserve a spot for the training to learn more tips.
Paul Granger, Content Marketer at
Triggered email from a former phone company (Spanish company) after requesting to migrate a telephone number to a new one.
When you decide to change your phone service, you expect:
1) getting bombarded with offers, promises and gifts;
2) red-tape hell.
The very catchy subject line (adapted from a popular song, probably only relevant to my generation) + the friendly and informal tone of voice ease those fears.
The reassuring content, thanking me for their business and stating that they won’t harass / try to overcharge me made me wonder whether I took the right call (and whether it will be so easy to shift again next time).
, Former Global Head of Emarketing at Qatar Airways
20. Cards Against Humanity
Cards Against Humanity Black Friday campaign
This is an “oldie but goodie” email campaign example.
Being a fan of Cards Against Humanity I expect nothing less than exceptionally sarcastic, cynical, or at least unusual communication.
What’s more unusual than an ecommerce brand saying that they’re shutting down their online store for Black Friday?
They even ask you to donate money for absolutely no good reason (through a CTA button that’s totally against the email design best practices).
The follow up to this campaign was fun, too. It turned out that they received a total of $71,145 for absolutely nothing. And they even listed what kind of fun things they decided to spend that money on.
You can read more about this campaign .
Ever since, I eagerly wait for their Black Friday emails and I’m never disappointed.
Post-purchase customer review email
I received this product satisfaction email a few days after ordering a pair of boots from Native Shoes.
Although this type of emails should be an industry standard, few ecommerce sites actually do it, and even fewer do it this in a good way.
This email checks all the most important details:
- Highly visible company logo
- Customer’s name personalization
- The name and image of the product that was purchased
- Ability to write the review directly in the email itself. This is much easier than to navigate over to the site.
- Detailed review options: stars, text area and sizing fit. Note that the 5-star option is pre-selected.
- Large call-to-action button at the end
- A touch of humor to make things more lighthearted
From my point of view, this is a great way to collect reviews for ecommerce stores. Maybe the only thing that’s missing in this email, is an incentive. Customers would be much more likely to write up reviews if they were offered a discount on their next purchase or something similar.
, Full-Stack Digital Marketer
Black Friday email campaign promo offer
Every element of this email campaign says it’s something exclusive:
- The dark theme of the email with very contrasting white fonts.
- The rose gold card rotating in the GIF.
- The eye-catching pink call to action button.
And finally, the copy, which says they normally don’t jump on the Black Friday bandwagon, but over 9,000 requests from their users isn’t something Revolut can ignore.
The email is super simple and very clear – the main benefits are emphasized in a bulleted list, and then the monetary value is restated just above the CTA button.
It’s completely different to their regular newsletters and automated emails.
As their customer, I knew straight away that this offer is special and worth checking out.
Marcin Struzik, Video Manager at GetResponse
Converting users who searched for accommodation in a specific city and didn’t book.
This email marketing campaign is a good example for any company operating online.
I’ve received this email because I’ve given consent for receiving marketing content and because, one day, I was casually checking out places to stay in Berlin on Booking.com.
I was browsing with no clear intent of buying, but after being reminded of traveling, the thought of it doesn’t go away.
Other than that, this email campaign is a good example of personalization: I could see my name on the banner, and they didn’t spoil it with Dear [Name], which sometimes looks bad when lots of other companies do it.
Besides, the dates I was interested in were already filled in, which also shortens the possible purchase process.
Although some people might find it creepy – Booking is explicitly mentioning they’re tracking users’ activities online.
Margo Burkivska, B2B Marketing Specialist at GetResponse
Promotional email introducing a new line of products.
This email’s so playful.
Underwear is something that people usually hide and don’t want to talk about.
To promote it, you can either be shy about it – hey, I don’t want to disturb you, but in case you’re looking for panties… that’s what we do – or be loud and proud about the products you’re offering.
MeUndies does the latter. With this beautifully animated email, they’re showing how colorful and playful their products are.
This email says – whether you decide to go on a sushi date with a friend, or fly solo, you can have fun with their products.
I love it.
Email campaign introducing a new product
This is a great example of a simple yet informative email promo.
I appreciate the combination of beautiful design and great copy.
After the short introduction, you learn a bit of basic information about the mushroom trio that helps boost the immune system.
Next segment tells you where it’s grown and why it matters.
Then there’s the last segment inviting subscribers to take the quiz to help them with choosing the right product for their needs.
And there’s just one clear call to action – I love these kind of emails.
Irek Klimczak, Content Marketing Expert at GetResponse
26. American Giant
Email campaign inviting subscribers to the retail store
This email informs about the New York pop-up. It’s a great idea to use email marketing to invite subscribers to your brick-and-mortar location.
Let potential customers know that you’re around and that they can come by and try on your products.
Make the most of both the online and offline experience.
That’s the way to do it.
Irek Klimczak, Content Marketing Expert at GetResponse
Email explaining the ways you can use Trello
Subject line: A free personal habit tracker for you
I love Trello’s emails because they’re so useful, and provide real-life examples of using the solution.
After receiving this email I ended up creating two new Trello boards, so I guess the email reached its goal.
What’s so good about it?
- A clear CTA to a detailed blog post with useful product screenshots and use cases.
- Brand-consistent and fun graphics that match the look of the product.
- Fun copywriting in line with the brand.
- Addresses user persona – Trello is used mainly for project management, and procrastination is a common challenge faced when handling projects.
Marta Kusinska, Email Marketing Manager at GetResponse
28. Aaron Krall
Email announcing a special offer: convert email contacts into customers
Subject line: If you’re under $10 MRR…
This is a surprising email that landed in my inbox, and I think it’s worth noting.
With a great intro, including some personal details of the sender, this email gives you an impression of coming from a friend.
So the main aim is building trust, also by using some numbers and social proof in the body of an email.
After all, you’re to trust Aaron with your money and need to believe that he’s a suitable person to help your Saas business grow.
And get curious enough to ask about his special offer.
Marta Kusinska, Email Marketing Manager at GetResponse
29. Carnival Cruise Line
Promotional email campaign
The email by Carnival Cruise Line is a sheer delight for the subscribers, with its creative presentation. They have followed all the email marketing best practices and created a visually impressive design that is sure to kindle wanderlust in the subscriber’s mind.
The subject line: Deposits are taking a dive. (See what they find down there!) along with the preheader text: Get reduced deposits starting from $50 per person for sailings through December 2020 are interesting enough to capture the attention of the subscribers and make them open the email.
The header image and text are crafted in such a way that the recipients are compelled to scroll through the entire email.
Finally, when they reach the bottom of the email, the sea floor with beautiful fishes usher them in. (Animation couldn’t have been used better.)
The email ends with a clear CTA “Search All Cruises”.
All in all, it sets a great example of how travel industry emails should be. Inspired already?
Kevin George, Head of Marketing at
Email sharing the latest content from Phrasee blog and other places on the Internet.
Subject line: Is it hot in this inbox, or is it just you?
I always look forward to Phrasee’s content emails. I love their tone of voice and love how – as a B2B tech company with a really serious product used by huge brands – they stand out from other brands in the space just by the way the speak to their audience. Because, hey, marketers just wanna have fun, too! Couple that with gifs and a very specific type of humor – and it’s a perfect Thursday read.
They’re also great at what a lot of emails keep missing – which is creating meaningful preheaders that go together with the subject lines. I always feel like the subject line + preheader duo is so underrated (and too many companies don’t ever go beyond “Read this email online” in their preheader), while it can be a great open rate booster.
Plus, I find it awkwardly satisfying to find a pickup line in my inbox sent by a brand I actually like!
Karolina Kurcwald, Chief Wordsmith at GetResponse
Email invite to a conference.
This one is a no brainer.
What’s the best way to get people to get excited about your email design conference?
Show them an amazing email invite that’s using coding tricks you haven’t experienced before.
And that’s exactly what Litmus does with their email invitations.
One time, they added animated videos in the message background. The next year they’ve added a live Twitter feed showing peoples’ reactions to their campaign.
This email is among the best ones I’ve ever seen being deployed on a larger scale.
If you’ve scrolled down this far, that means you saw over 30 great marketing email examples.
You’ve probably noticed some interesting:
maSome of them had great copy, others were all about the design, and then there were those that were just entertaining.
In other words, there’s no one way to make a great email marketing campaign.
It pays off to follow the , but without and checking your , you won’t know for sure if a campaign was successful.
So, what’s the next step you’ll take?
My recommendation is that you start designing your email campaigns, A/B test them, and keep optimizing them to achieve the best possible results.
And if you didn’t know that yet, GetResponse can help you with all of that.
The post appeared first on .
Corporate video testimonial is perhaps the best way to tell believable and genuine stories about anyone or anything related to the business world. Knowing how to carry out proper corporate video editing is a great way to highlight a business. In this article, you will learn 10 amazing corporate video editing tips to make a marketing video stand out.
Tips to take into consideration when making a corporate video testimonial
Prepare your questions ahead of time
Do not rush your questions. It is important to take your time and write them ahead of time. When choosing the right questions, it’s always a good idea to pick those that will make the interview flow. Do not use a lot of close-ended questions that lead to yes or no answers. Instead, begin questions with: who, what, when, where, why and how.
Choose the right interviewee
When telling a good story, a lot of it falls under the jurisdiction of the storyteller. To achieve great storytelling, the interviewee must be brilliant! Even if he is a successful CEO, that doesn’t mean that he is the best person to be telling the story. It is a good thing to pick those persons with whom you can related and empathize without hurting your own feelings.
Don’t force someone to get an interview
Always remember, if you want to excel at , you can’t force people to be interviewed. You need to avoid answers like “I don’t even want to do this”, or “Let’s get this over with”. A great video expresses energy and success. So, the key here is to make sure the person feels passionate when telling his or her story. It must feel genuine. Audiences love genuine conversation. Therefore, take your time when selecting a candidate.
Pre-interviews are what is known as short conversations to test different people. Usually these are 10-15 minutes long and you carry them out with different people until you find the best person for the job. You can do this in-person or over the phone. It is better to do this in-person since you can also watch for body language and charisma. A good storyteller is someone who catch your attention and makes you want to hear more. That is why, companies should always use their strongest players for corporate video testimonial.
Create a warm atmosphere
When you are preparing the interview, make sure to sit down with your guest and chit-chat for a few minutes. Inform him about the order of events, and how you are going to conduct the interview. Some coaching is always appreciated. Try to remind them that their answers will be edited and that their “umms” or “ahhs” will be eliminated. Always let them know that do-overs are okay! In the end, just remind them to smile and enjoy the interview.
Make the conversation flow
It is really important that you listen to your guest’s responses and continue to ask new questions. If your interview turns into a conversation that you lead, you have got a gem in your possession. Once the conversation has run its course and you feel ready to move into another direction, just go back to your original line of questioning.
Choose a very quiet room
Audio quality is important during corporate video editing. Even the slightest noise can be a problem during the testimonial. Therefore, it is vital that whenever you are interviewing a client, make sure that the room is quiet.
Do not give out specific questions in advance
You cannot give the questions to the interview before the video! This only leads to a have a robot on the set! No matter what, you cannot surrender something as precious as the questions for the interview. If the interviewee insists on having the questions beforehand, just give them the general line of questioning, nothing specific.
Consider scenery changes
If you are filming multiple testimonial in one day, a change of scenery is always a good idea. This is not so simple of course since you may need to keep the same background for every testimonial. However, give yourself some time to allow for scene or framing changes. In the end, this will give each interviewee a unique look that will differentiate the storytellers.
Position your interviewee’s eye-line
Last but not least, you have to position yourself near to or very close to the videographer in a way that your interviewee looks at you and not directly at the camera. This interesting camera set-up will create a visually elegant interview. An interview directed at camera can still be appropriate but the end result will be different. So, make sure you’ve selected the eye-line decision prior to the shoot. Also, you may encounter some individuals that will look at you, then at the camera, then back at you. This is a common mistake! When this happens, pause the shoot and remind your guest to look at you at all times.
Follow these 10 tips and you will excel at corporate video editing in a matter of time!
Robart Det has over five years of experience in the field of Video editing. He specializes writing articles on video production topics on his . He is presently working at viddedit, a reputable presence in the video industry.
Businesses of all sizes often struggle to manage many aspects of their day-to-day operations, including blogging, design, and social media. Fortunately, technology is making it easier for businesses to access the skills they need without having to add permanent staff members to their payroll.
For this reason, many businesses are opting to outsource tasks and responsibilities to external agencies and freelance professionals. Bloggers and website owners are also going into this trend and outsourcing tasks related to their business. But how can they effectively manage a team that doesn’t share a workspace?
Employees will be more productive and are far more likely to succeed when given a clear set of guidelines and shared goals.
Providing detailed briefs that outline the expectations of the business, company etiquette, and establish clear standardized work processes will help remote workers feel like part of a team, rather than a group of individuals.
Utilize a range of communication solutions
When managing a virtual team, maintaining . Assigning specific communication channels for different tasks can help define business processes and provide a sense of structure, which can often prove difficult in a virtual environment.
It’s important to use the appropriate platform of communication for the situation at hand. For example, sensitive interactions, such as performance reviews or disciplinary measures, should be handled via a face-to-face video call (or, when this is not possible, over a phone call) to maintain professionalism and give your team members the level of respect they deserve.
Use a virtual phone system
Deploying a is a simple way for small businesses to communicate with customers and colleagues without the worry and expense of installing a landline setup. This type of service can also be scaled up or down with the rate of the business.
There are many that include several other value-adding features such as hold music, voicemail transcription and ‘click to call’ buttons. Some providers also offer an automated receptionist solution, meaning each caller is greeted in a professional manner and handled with a consistent level of efficiency.
Video conferencing can be a great way to connect virtual teams. Holding regular conference calls with all team members present helps keep everyone updated with each other’s progress. It also provides an opportunity for any questions to be raised, brainstorming exercises or sharing content ideas, so that everyone leaves the ‘meeting’ feeling energized and with a good understanding of the tasks at hand.
Create virtual coffee breaks
Humans are social creatures, but as part of a virtual team, members often miss out on all those daily interactions traditional office workers take for granted. Ensuring there is an informal company-wide chat platform in place can help maintain a feeling of social connection. If your team gets to know and trust each other on a personal level, they’ll be far more productive as a workforce.
Project management tools
When projects require the participation of several remote employees working in different locations, project management software can help streamline processes within the same project, so that all members have a clear timeline of completed and pending tasks.
Time tracking tools, such as or Asana, provide a valuable overview of resources, giving key insight into how employees are spending their time, and highlighting areas where resources could be used more effectively. This can be particularly useful when several members are servicing one client.
Store it in the cloud
Manage documents in the cloud, so that team members can access and collaborate on files, at any time or place. This also avoids any potential for mistakes when team members are all working from different versions of the same document.
A shared cloud is an ideal space to keep a master plan or project overview. This should include important details such as the purpose of the project/main objectives, the core work hours of team members, and each member’s individual responsibilities. This enables all team members to understand their position and importance within the team as a whole.
Meritocracy is key
It can be easy to lose momentum when working as part of a remote team. Putting incentives in place will show your virtual team that you value them as much as an in-house employee and help them to feel less isolated.
Where possible, set goals, conduct performance reviews, and offer the same benefits that in-house staff receive.
As the world rapidly becomes increasingly interconnected, remote workforces are set to become commonplace. However, distance doesn’t have to be a barrier to success. With the right tools and management techniques, businesses can continue to enjoy the rewards of leading a productive and cohesive team, even when those team members are physically far apart.