When you want to succeed in the organic search engine results today, you have to focus on your website and learn what you should do to optimize it. There are many factors that can help you with that, form the technical, off-page, and on-page. All these factors and parts of a website require updating and optimizing for ultimate success.
As the year’s pass, we see a lot of people focusing more on off-page techniques, from link building to other technical factors. BUT, in reality, focusing on off-page SEO won’t work as well if you’re not putting your focus on on-page SEO as well.
SEO experts and wise practitioners know very well how important on-page optimization is, and that it needs to be prioritized. And since search engines are always evolving and updating, you need to ensure your knowledge on on-page SEO is always updated.
With all that being said, I’ll be talking more about the importance of on-page SEO, as well as the ten on-page SEO factors you should consider today.
What Is On-Page SEO?
On-page SEO is also called on-site SEO, which is the practice of optimizing one’s webpage. It has the goal to improve the website’s rankings on search engines, earning them organic traffic for more views, potential sales, and more benefits.
There are actually many ways one can optimize their on-page SEO, from publishing the quality content down to updating HTML tags, headlines, images, and the like. But the main focus is ensuring that your entire website has the expertise and trustworthiness both search engines and users will appreciate.
On-page SEO takes account a lot of factors of your webpage to improve its visibility in search engine results.
The Importance of On-Page SEO
On-page SEO is crucial to do because it will help search engines like Google comprehend what your website and its content is all about. It will identify whether the content posted is relevant to all searchers’ queries, which is what can make or break your rankings.
And because search engines are becoming even more sophisticated by the year, experts ow focus on semantics and relevance of their content for search engine results pages. This is because search engines are constantly upgrading their algorithm and smartening up their bots!
Today, we can see that Google is now better with its complex algorithms, specifically in these points:
Understanding the users look into when typing!
Delivering the most accurate search results which help meet user’s intent, from shopping, navigational, to informational content
As this continues to develop and upgrade, it’s essential to adapt to all these. How can you do so? Make sure that, your website and content, as well as its elements, are well-optimized according to all the best practices today!
Furthermore, you shouldn’t ignore on-page SEO! After all, it’s what you have full control of and can make or break your results. That’s why it’s best to put even more effort than you usually do, which can help and search presence.
Ten On-Page SEO Factors You Should Consider Today
Now that you’re familiar with on-page SEO, what can you do to optimize your website around it? Here are ten factors to look into
1. E-A-T Content
E-A-T is a great way to organize your thoughts and content to make it more effective. It stands for Expertise, Authoritativeness, Trustworthiness, which are the three main aspects Google raters and users would use to assess the entire webpage.
Google and other search engines always make sure that the highest-quality content is on top. With that being said, you have to make sure that you post higher-quality content compared to your competitors.
So when designing your webpage and writing content, try to follow the E-A-T order and put it into your SEO strategy.
2. Title Tags
A title tag is an which is located in the webpage’s head sections. These are what provide the context of what that particular content or webpage is about. Furthermore, it’s features on the search engine results pages, seen as a clickable link. You also see it on the browser window which distinguishes the basics of what your webpage is about.
While it has little impact on one’s organic rankings, having duplications, leaving it missing or poorly written can negatively impact the SEO results.
3. Meta Description
You’re probably already familiar with the wonders of meta descriptions, existing even during the early years of SEO. These descriptions or meta tags can give you the opportunity t talk about what your content and webpage is in a short text. It’s displayed below the title of your page in search engine results pages.
While meta descriptions don’t directly impact one’s SEO rankings, it has the indirect attributes that help in raising traffic. By optimizing your meta descriptions, it can improve your click-through-rates and the way people see your page on the search results.
4. Content Headlines
If you want your content to perform well on search engines (obviously you do), then you need to write the interesting headline! While it does seem like such a basic task, taking your time to create a compelling headline can really make a huge difference between clocks and impressions.
That’s why you need to be strategic when writing headlines. It should spark interests so it can stand out among all the other results on the search engine, having people click yours over the others!
5. Header Tags
Header tags are the HTML elements that identify your content’s headings and subheadings within the content. It differs from paragraph text and though not that huge of a difference for rankings, it helps for your overall SEO and the users.
It makes content easier to read for users to enjoy the content. This encourages them to share the content because of how informative and enticing it is to view. Furthermore, it gives a chance to provide the keyword-rich content, which helps search engines identify your content and what it’s all about.
6. SEO Writing
SEO writing is advantageous for both search engines and your readers. And no, it isn’t just about filing in your content with main keywords then filling out the blanks right after. You DON’T produce content just for the sake of it.
Your goal should be to inform people and encourage them to share what you have to offer, based on the compelling and interesting content you have to offer. Of course, this means your content has to be backed up with authoritative content, relevant information, and trusted sources.
7. Keyword Cannibalization
People say that the more pages you own which targets , the better your webpage can rank at. That’s actually NOT true at all! When you target a specific keyword among a lot of areas on your webpage, it shows keyword cannibalization, which can adversely impact your SEO.
It ends up with you competing with yourself and having bots think your page is all spam with the overuse of keywords. With that being said, look into your webpage for any keyword cannibalization instances and solve it all immediately!
8. Doing Content Audit
A lot of webpage owners are more focused on creating and posting new content that they don’t bother checking their existing content. This is a huge mistake to avoid doing, as auditing your previous content can help in many ways!
It helps evaluate if your existing content accomplishes goals and gains ROI, identifies if your contents’ information is accurate and up to date, as well as helps you see what content works best for you and the webpage. Overall, content auditing helps with your strategies and should be done regularly.
9. Image Optimization
It’s best to add images to have your webpages look appealing to viewers. However, images aren’t created equal, with some slowing down your business if you add it wrongly.
That’s why you should optimize all your webpage’s images as well, as it can help with ranking opportunities, load quicker, and offer a better user experience that helps keep your conversion rates high. Make sure you add titles and alt text, too!
10. User Engagement
Your SEO’s on-page elements are just a part of the battle. You also have to win your viewers’ hearts with better user experience, from the webpage itself down to the content. Increase your user engagement to have them interact, stay, and visit again by focusing on site speed, better content, and other ways to improve the design to impress your viewers.
Wrapping It Up
When it comes to optimizing your website, you have to make sure that you have the knowledge and dedication to do so. Not only should you focus on one aspect of SEO, but in all, especially with on-page SEO. Through updating your website and following the right tips, you can begin reaching goals for your website now.
I hope that this article on the ten on-page SEO factors you should consider today helped you out! So don’t wait any longer and begin taking action on optimizing your website with your team or with companies like now.
If you have any questions or want to share your tips and experiences on website optimization, then comment below. Your thoughts are much appreciated!
Blog posting is currently on the rise. Many people earn great money making different posts that are helpful for other people. Simultaneously, they can also enjoy what they do. They cover many themes that are also interesting to them. Unfortunately, some bloggers struggle with their blogs. Their aren’t good enough and they require improvement. If you’re a blogger but have certain problems with your blog promotion, we can help you.
We have created a list of 10 easy ways to improve your writing. Give heed to the following points:
- Remain focused.
- Enlarge the vocabulary.
- Have your own unique style.
- Control your time.
- Don’t fight back the block.
- Have an editor.
- Read a lot.
- Visit online events.
- Take online courses.
- Cultivate specific writing.
Many writers violate terms or write blogs with poor content due to different distractions. When you sit to write, make sure nobody and nothing draws your attention away. It’s really difficult to return to a work that was interrupted. Remember how often you had a great idea in your head but due to the interruption, you forgot it. Our brain takes about 17 minutes to refocus. This is a disastrous gap in time. It may seriously damage the quality of your content.
Therefore, don’t get distracted. Eliminate all possible distractions. Turn off your cell phone, TV-set, laptop, quit video and gaming, log out all social media, etc. Also ask people who surround you to be silent and not to bother you, unless it’s a matter of urgency.
Work out your vocabulary and enlarge it. Probably, you’ll begin with one theme. You should become an expert in it and learn what words belong to it. Write them down and learn. You can easily memorize them if you richly use them in your papers. You can even write simple short-stories for yourself. Your brain will memorize them automatically.
If you want to attract more readers, get involved in other themes too. Cover as many as you can. Always study the active vocabulary and use proper words when it’s needed. Proper and some unique words will show a high level of your intellect.
However, don’t over complicate things. Don’t try to keep in your memory every single word and term. Besides, you should use words that are familiar to most people. Don’t overload their minds with too complex terms. This will quickly get on their nerves and they’ll look for more readable content.
Every blogger is expected to have his/her unique style. Nobody would like to read authors who follow a single style. People should recognize the master after his/her individual format and structure.
At times, we don’t know which style is perfect for us. Consequently, you should work hard and try different approaches. Read other authors, consider their style and try to use a thing or two in your own writing. You will identify the most suitable style within time. Therefore, be patient.
You are not pressed by time like students. Nonetheless, you should release new blogs on a regular basis. That’s why you should learn how to manage time effectively. Set a strict timetable for every piece of writing, as well as for concrete parts. Thus, devote several minutes on introduction, more time on the main plot and conclusions.
If you face the writer’s block, don’t battle it. All you’ll have would be a headache. It should be cured by time. Perhaps, you’re simply too tired. Take a rest and return refreshed and full of energy.
Get a second pair of eyes. In other words, hire an editor to check your articles. Sometimes, other people may spot mistakes we don’t even see. They can tell you about them and even give a piece of advice.
Of course, you should do a lot to gain the necessary experience. We advise reading everything. This may be even pleasure reading. Read fiction books, as well as specific literature. You never know when you may come across some interesting writing techniques that can improve your blog writing.
Use the Internet to improve your weak sides. Thus, you can attend different webinars and workshops dedicated to various writing issues. Learn from the successful experience of other and use their tips to improve your skills.
Another tip is to take online courses. There are multiple writing courses that may come you in handy. Look for online lessons that focus on some things you want to improve and pass them. Even some courses for newbies may serve you well. Repeat what you already know and try to evaluate how well you manage the lessons.
You should practice and develop . Once you define your own unique style, try to improve it in all possible ways. There are several mini-practices that will sharpen your pen. They are as follows:
- Compose concise and beautifully constructed sentences.
- Be more conversational and less scientific.
- Avoid clichés and meaningless sentences.
- Make smooth and logical transitions.
- Experiment with sentence structuring.
- Make outlines for every part of writing, as well as researching phase.
- Use metaphors and citations.
- Compose mini-stories on different topics.
Memorize this list and try to fulfill all these points. You should practice them several times per week to reach perfection.
They say that a picture is worth a thousand words, but have you ever stopped to think what your Ecommerce images are saying about the products you’re trying to sell online?
Are your photos helping your products to jump off the screen and convince shoppers to buy them?
Or, are your product images quite simply terrible to look at and a real turn-off for buyers?
With the average shopper spending on your product page, and as many as out there for people to choose from, it’s more important than ever to make sure your product images are telling the right story about your product.
To help you improve your product images, we’ve come up with 5 product image tips that cover everything from how to take perfect photos, through to presenting them in the best light with some quick and easy editing.
1. Make sure product images are the right size
There’s a lot of Ecommerce platforms to choose from.
But regardless of which Ecommerce platform you use, the main thing to remember is to start with a large high-resolution file and reduce the size of the photos if you need to.
To help you make sure you’re preparing your product images to look their best on your platform of choice, we’ve done the hard work for you and researched everything you need to know about photo sizes for 5 of the leading Ecommerce platforms on the market.
- – Any images submitted to Amazon should be at least 1280px but really, they prefer the images to be at least 2560px for best results.
- – Auction site juggernaut eBay suggests that your product images should measure in at between 800px and 1600px in order to make the most of their zoom-in features.
- – The sky is pretty much the limit with image sizes on Shopify (well, 4472x4472px and 20mb to be exact), but the market-leading Ecommerce platform recommends maximum dimensions of 2048x2048px for best results.
- – If you’re selling craft-inspired items on the world’s number one handmade marketplace, then you need to make sure that your product images are at least 2000px wide so that shoppers can use Etsy’s built-in zoom button.
- – Another platform that automatically resizes photos for you, Magento recommend that you start with an image at least 1100x1100px in size.
2. Create high-quality photos of your products
Although it’s important to make sure that your images are the optimum size and aspect ratio for your Ecommerce platform of choice – it means nothing if your photos are terrible to look at.
Now, no one is expecting you to be able to shoot the next cover of Vogue magazine, but there are a number of things you should do to make sure that your photos are the best they can be – and the good news is they’re all pretty easy to do.
- Lights – One of the most effective things you can do to take great photos is to simply make sure your subject (in this case your product) is well lit. Natural light is a great start, but can really take your images to a whole new level.
- Camera – Once your lighting is sorted, you’re going to want to make sure you have a decent camera to take your photos with. These days an up to date smartphone should do the trick, but if you want to splash the cash on a proper Digital Camera, then this is a best seller on Amazon.
- Action – When it comes to taking a photo of your product, make sure you take all photos against a plain background. You should also use a tripod to keep the camera level and balanced, take photos from a wide variety of angles, and fill as much of the frame as possible with your product.
3. Edit your product images to make them pop
Once you’ve taken professional looking photos that are a big enough size for your Ecommerce platform of choice, it’s time to think about adding a little bit of visual magic to really help your product images come to life.
Until recently, in order to edit and improve your Ecommerce images, you would have had to invest in some heavy duty (and expensive) software like Photoshop.
However, thanks to handy tools like AutoClipping.com, you can now make your images pop with just a few clicks of your mouse and next to no skill required.
AutoClipping is an easy to use tool. Simply select the background of the image that you want to delete, and the foreground of the image that you want to keep – and the software does the rest for you.
Once you have removed the background, you can then save your updated product image and upload it to your Ecommerce store. It’s as easy as that!
4. Optimize product images and increase page speed
So, by this stage you’ve taken and edited some fantastic looking product photos – and you might have even added some snappy descriptive text to help showcase all your product’s features.
You might think you’re now ready just to upload your photos and start driving traffic to your Ecommerce store – but before you get too carried away, there’s another step you seriously need to consider first: image optimization.
According to a recent report by , images make up a whopping 21% of a website’s page weight – which can have a massive impact on load speed. This is important because the longer your webpage takes to load, the more likely a shopper is to hit the back button and try somewhere else.
This means that in order to make the pages of your website load more quickly, you need to reduce the size of your image files. To do this you can use one of a number of image optimization websites, including:
Using a dedicated tool like the ones we’ve suggested should help you reduce your file size by as much as 66% – which can dramatically improve your page load times.
5. Help your images get discovered through search
Your professional looking Ecommerce product images aren’t just a great way to encourage website visitors to buy from your store, they can also be used to help you drive traffic to your site.
Don’t believe us? Well, and gets more than 1 billion page views every day from people searching for images…just like yours.
This means that if you take the time to properly optimize your images for SEO, then not only will they become ‘readable’ by search engines and rank in places like Google Images, but they’ll also increase the discoverability of your Ecommerce store and drive more traffic as a result.
With the , you could probably do with all the free traffic you can get, right?
Optimizing images for SEO is a whole other blog topic in its own right, but to get you started – and help you land some of that all-important free traffic – here are a few golden rules you should always follow:
- File Names: Make sure you give your photos a sensible and appropriate name to maximize their discoverability. This means that instead of calling your product photo something random and meaningless like 13549ax12.jpg you should call it product-name-descriptive-feature.jpg (making sure to use hyphens to separate out words).
- Onsite optimization: Depending on which Ecommerce platform you use; you should have options to add an on-page title and description for each of your images – and in some cases you may even be able to edit the alt-text too.
- Keywords: Whatever you do to optimize your images for SEO, try not to be too spammy or inauthentic with your file names, titles, descriptions, meta data and alt text. Intelligent search engines like Google can spot keyword stuffing and “black hat” SEO techniques and could punish your website with a poor search engine ranking as a result.
On the face of it, it sounds like there is a lot to consider when creating killer product images for your Ecommerce website.
Really though, with a little practice it comes down to a few simple rules:
- Make sure your photo looks good and represents your product properly
- Make sure your photo is an appropriate size for your Ecommerce platform of choice
- Make sure you edit your photos to help make them pop on screen
- Make sure you optimize them to help with load speed and discoverability.
We’ve included links to a number of tools and resources in this article to help you get started on your quest towards higher converting landing pages, but if there’s anything we missed, let us know in the comment section below.
About the author: Steven Macdonald is the cofounder of a digital marketing agency based in Tallinn, Estonia. Since being founded in 2009, Kingspoint has helped clients increase their online sales by more than $100 million.
Yes. No. Maybe. It depends. I know – crappy answer, right? But each one can be applied to the question of losing blog subscribers and whether you should care or not.
After all, as bloggers, we’re more often than not told that “it’s all about the list”. This usually refers to an email list, and why building one is important for your blog’s growth.
I’m not going to get into the “do I need a list or not?” question – there are plenty of other blog posts dedicated to that topic already.
No, for this post, I’m going to assume you already have a list. Additionally, I’m going to talk about subscribers to your blog, as opposed to subscribers to your newsletter, as there is a difference and for many bloggers, their blog subscription list is the only one they’ll have.
So, with that in mind – should you care about losing blog subscribers? Let’s dig in.
Yes – Your Subscribers Are Everything
When you start blogging, you might have many goals. Some of them could be to make money; some could be to share your thoughts with others; and some could be just to have a platform to get your writing mojo on.
Either way, to succeed in any of these goals (with perhaps the exception of the last one), you need readers. And, if you get readers, you want them to turn into subscribers.
After all, anyone can click a link on Facebook or Twitter and come over to read your stuff. But it takes commitment from a reader to want to follow your content religiously enough to actually subscribe. They’re saying they prefer you over the millions of other bloggers out there.
Because of that, you should care on losing them, and take steps to find out why they left.
- Look at the content you wrote just prior to them unsubscribing and see if it’s a valid reason (perhaps a different tone or style from your normal stuff).
- Email them and thank them for subscribing up until then, and ask if they’d mind sharing why they left.
- If you are changing the style of your blog, and you see subscribers leaving, create a poll and ask readers their thoughts on the new direction.
By being pro-active on understanding the reasons for the unsubscribes, you can take the action needed to halt the slide.
No – It’s Your Blog and People Don’t Need to Read What They Don’t Like
The best bloggers (at least for me) are the ones that polarize opinion and question everything. Of course, that doesn’t mean you need to be an asshat in all your posts – just don’t follow the herd when it comes to your opinion.
For example, if you’re blogging about blog tips, try and steer away from making every post a list one about the Top 10 this or a Best 20 that. Sure, list posts are great traffic generators and, when done well, can offer a great resource. But often they can be overdone and offer little.
Instead, share your lessons and how .
Or, if you write about social media, ignore the standard “Why Google+ is great for business” posts and offer a rebuff on why the platform is struggling to be relevant for the majority of businesses out there.
By offering your stance on popular topics, especially if the stance goes against the popular grain, it helps you stand out as someone to listen to, since you clearly don’t buy into the hype of the Johnny Popularity bloggers.
Of course, the “problem” with this is that people don’t like to hear they may be wrong, or the platform they put the most love into isn’t as great as they want it to be. This is where you often lose blog subscribers – but that’s okay.
When you lose subscribers like this, it’s for a clear reason – you believe one thing and they believe another. Sure, you could try and persuade each other the merits of each other’s point of view and, sometimes, this works.
But, for the most part, people can be stubborn – and no-one benefits from a protracted discussion that clearly isn’t going to be resolved.
So, let your subscriber go. He or she clearly won’t enjoy your content if it’s against their beliefs; and you’re not going to enjoy the constant jibing from them because you don’t see eye-to-eye.
Let them find a blog that’s more suited to their stance, and leave you to write for the readers that actually want to be on your blog, because these are the ones that will be your biggest ambassadors as you grow your blog.
Of course, like any opinion piece, there’s no right answer. Well, except mine… Joke!
But the question of blog lists and subscribers is a big one, and one that has no definite right answer. After all, we all have separate goals on what we want to achieve with our blogs.
So, how about you? Do you bite your nails each time you see an unsubscribe and wonder what you did wrong? Or do you shrug, smile, and carry on as normal?
Share your own thoughts and experiences below – I’d love to hear your take.
originally appeared on – all rights reserved.
As much as we like to think and doing what we love, money plays a large role in our success. As a blogger or freelancer, you’re a business owner. You need to treat your blog or freelancing services as their very own business, even if you’re only a one-man or one-woman show.
One of the biggest struggles bloggers and freelancers have when it comes to money is expenses. Do you know what counts as business expenses? What should you prioritize and what can you do without? It’s a tricky landscape to figure out on your own, especially if you don’t have any existing business experience. Here are 5 business expenses bloggers and freelancers should not forget.
1. Cash Expenses
It’s easy to keep track of your financial expenses when they’re going through your credit or debit card. All business owners, including bloggers and freelancers, should have their own business credit card. This makes it simple to know exactly when you’re spending money on your business.
However, those cash expenses easily get lost in the fray. If you’re making payments in cash, you need a way to keep track of this money leaving your business. Whether you’re just using an old-fashioned spreadsheet or an advanced money management system, you can’t forget about your cash expenses.
2. Health Expenses
As a blogger or freelancer, you’re on the hook for your own health insurance. While most people get their insurance through an employer, you’re your own employer in this situation. Health insurance is simply not optional in this day and age. Because you never know what’s around the corner, you need to protect your health with a plan through either a private marketplace or the .
The good news is you can deduct your health insurance premiums to reduce your federal and state income tax. In order to be eligible for this deduction, you need to be self-employed and earning a net profit on your income. Be sure to that’s right for you.
3. Tracking Mileage
Are you driving to and from events, client meetings, and other business travel requirements? We don’t usually think about those miles spent driving to things as bloggers and freelancers, but they sure do add up quickly. This is one of the most commonly missed deductions during tax season, so make sure you’re keeping track of this expense. You can use an app like to track all of your travel expenses.
If you’re working from home or in your own office, you’re likely paying for utilities. This can be tricky if you work out of a home office and you don’t use your internet, for example, only for business expenses. Does that mean these don’t count as expenses for your business?
In short, no. You can still track your utility expenses as a blogger or freelancer even if you use your utilities for “personal” time as well. The best way to do this is to monitor just how much of your time is spent on “business activities.” From there, you can create a percentage to apply this towards your utility expenses.
5. Meals and Drinks
Finally, you can actually consider meals and drinks as business expenses in some circumstances. Now, this doesn’t mean you can count off all of your meals out as a business expense, but it does give you some flexibility when it comes to client or brand meals.
As a blogger or freelancer, you might host clients, brands, influencers, or other professionals for a meal or other expense. You can deduct 50% of these total costs for tax purposes, but you do need to provide documentation supporting that these expenses were, in fact, part of business activity.
Keep Track of Your Expenses
Your money is your responsibility. If you want to treat your blog or freelancing services as a bonafide business, it’s up to you to track your expenses accurately. This does take a bit of time to master, especially if you’re not used to tracking expenses.
Make sure you aren’t leaving money unaccounted for. These are some of the most easy to forget expenses that are related to your business. Have you left any off of your last income and expenses statement?
Although they’re “just” for your own staff and colleagues, employee newsletters shouldn’t be taken for granted. Once you learn how to do internal email newsletters best, they can be effective communication tools. It’s important to thoughtfully craft them as a strong employee newsletter can serve an important role inside the organization.
Things you should know about Internal Email Newsletters:
Objectives of employee newsletters
Before going into how to come up with excellent internal email marketing messages, it’s important to know what the objectives of these newsletters are and what elements define them.
Why do you want to send internal newsletters to your employees? These are the main reasons why employee newsletters are so popular in various departments such as Human Resources, Employer Branding, and organizations in general:
- To inform. Email newsletters circulate in a company to distribute information intended for affected employees. The information included is relevant and useful for targeted departments and employees – even regardless of hierarchical rankings.
- To break down silos. Aside from distributing relevant information to everyone in a company, email newsletters can also be used as tools to , who normally don’t have a strong everyday belonging feeling as they might be separated by cubicles, team designations, or departmental assignments.
- Provide framing and an external narrative. All employees also have their own families, friends, and social circles. So explaining why companies do things and giving them an easy way to be proud and spread the word, can be a very strong catalyst for word-of-mouth.
- Reduce email overload. Instead of sending multiple notices, announcements, or acknowledgments to various departments and employee groups, a company can make use of internal email newsletters as a more efficient distribution of information.
- Work together with other communication channels. Email newsletters can present company information as a reference alongside other channels. For instance, they can announce or acknowledge the achievements of a specific team or department. Where normally this would only be found on an intranet, slack or bulletin board posting.
- Grease the wheels of employee onboarding. Getting new employees up to speed with everything that’s going on in the company is just as important for the new recruits as it is for the organization itself. You want your new employees to feel that they’re part of the team as quickly as possible. And not only because you need their help in your key projects. A highly effective onboarding process can improving employee commitment up to 18x as .
- Get feedback and improve employee happiness. When you have teams working off-site, with a distributed team in various locations or even in one location but on different projects it is easy to lose touch.
Internal emails can help you learn, engage and retain your employees for longer. Ask feedback through employee It is important to not just say you care about employees – but show action on points raised. Email can be one piece to aid in getting feedback and improving happiness and retention.
- Improve your products and services. In your internal newsletters, you can tickle your employees. Tickle them to give back fresh ideas through surveys – encourage them to participate in different innovation places. Workgroups, Brainstorms or Hackathons. Solutions to the challenges your company is facing are often found by anyone in the company. Email as a firestarter to get valuable feedback from people across all departments. This includes employees who are not as prone to speak up by themselves or hard to meet in the corridor.
Elements of effective employee newsletters
To write effective internal email newsletters, the following elements should be taken into account:
- Target audience.
Internal newsletters have a fixed target audience – internal company employees. This sounds like one group, but often it isn’t. What do they want to hear about and are interested in? If you have a big company or very diverse interests represented, think about on the content. For instance segment on the departmental level.
- Content relevance.
All email newsletters should be written to serve a purpose. So mix and match the content with the above-mentioned objectives. At the same time, readers shouldn’t feel that they wasted their time reading (and acting on) your email. Or the email marketing will plummet a few newsletters in.
- Format and presentation.
Adopt a consistent format to make newsletters familiar and easy to read/digest for everyone. It’s handy to keep a similar layout, style, and overall presentation for internal newsletters. Use a fixed but flexible email template. Why not do on it? Getting it right once will save a lot of time and effort.
- Tone of voice and style.
Your tone of Voice and style to use depend mostly on what the company or organization stands for and sounds like. It’s important to pick a style that suits the company. Hitting the right tone will also make your newsletters engaging and appealing.
A company like Red Bull might want to pick a different tone than a Starbucks, and these differ quite dramatically from a law firm, non-profit, or governmental, for instance. It can be light-hearted or more stern and formal. We often speak about company culture, an internal newsletter is a tangible “representative” of company culture.
Pointers for writing better internal newsletters
The objectives and elements already give you an idea of what makes the most effective internal email newsletters. Keep them in mind while writing. Your goals will guide the writing of your internal email newsletters.
Naturally, don’t forget to follow the and .
- Ensure that information is complete. Readers shouldn’t feel like they are only being teased. Where a B2C sales emails might want to tease out engagement, you want to give enough info. Internal newsletters aren’t school books either: try to be complete – but not overcomplete. The amount of information needed is probably smaller than you expect!
Linking to – for instance – an intranet for more info is great. Or a reference “ask X at department Y for more information” can be a good way to encourage interdepartmental contact and dialog.
- Keep internal newsletters simple.There is no international award for brevity. But there should be! Make your newsletters short. Short. Have short sentences and short paragraphs. The point in making things concise and simple is avoiding that people skip the info altogether.
Bear in mind that everyone in the company is (or should be?) busy and won’t always have the luxury of time to read .
Most importantly newsletters should demonstrate a sense of fluidity so reading them appears natural. Especially think about rewriting that CEO musing. (they do love their long intros and columns!). Rewrite it a few times to make it better.
- Make newsletters engaging and empowering. Employees should read the internal newsletters because they find them interesting or engaging. Not because the boss demands them to do so. There is nothing wrong in making the emails engaging enough to create a habit of reading them, but how?
To make newsletters more engaging, use a conversational or casual tone. Unless it’s a company policy, it isn’t required to write in a formal tone. They are often not as strict as official company or organization correspondence so you have some leeway for making them interesting and engaging.
- Be creative or use humor. To make newsletters engaging, be creative or use a bit of humor. For example when putting on a reporter-hat about a recently held company event, don’t just yodel out the facts in straight journalistic powerpoint-to-bullet-point form. Try adding in some humor-laced comments along with candid photos. (You know what I mean, when I say just don’t overdo it.)
When a department or project team “achieves a commendable feat”, as they say. Let everyone know and they can serve as an inspiration. Like you. Already read halfway through this huge blogpost. Well done, a “commendable feat”! You might feel a bit inspired already? More recommended internal newsletter topics coming up at the end of this article.
- Use visuals images and photos if you can. Imagine a device that looks like a endless teleprompter of lengthy, non-stop blocks of grey text. Feeding line after line of boring text. The human is a visual animal.
The reading experience with images is so much better. In fact, according to a recent study by GetResponse, . Visuals are certainly recommended when writing about boring facts and corporate updates. Depending on your tone-of-voice, your own pictures (non-stock) featuring the in-house employees always do better.
- Keep it appropriate. Creativity and some humor make newsletters better but always keep it appropriate. When reporting about layoffs or poor company performance, for example, humor is out of the question. It might go without saying, but it’s not right to make fun at times of unfortunate events and to make fun of a specific employee or department for the sake of making the newsletter engaging.
- Keep improving. – A/B testing is a form of an experiment to determine tweaks that can enhance the results of a project or campaign. There are a number of other you can consider. In doing internal email newsletters, think mostly about the subject lines and the type of topics. Of course, the changes or tweaks that received the will likely be used for succeeding newsletters. But next to the numbers, quality feedback is also important. You can just walk up to your colleagues and ask, or do it in form of an employee questionnaire.
19. Employee newsletters examples and ideas
Employee engagement with your email doesn’t happen overnight. For that to happen, you need to communicate with them regularly and make your emails interesting. Have a bit of an edge too.
To make sure your emails get opened and read, it’s best if you have a few “golden topics”, but also switch it up every once in a while. Employee newsletters aren’t strictly business-related only.
Here are 19 employee newsletters example and ideas to get the internal communication juices running. Most of them you can use as standalone mail or a a segment in your company newsletter:
1. New team member announcement
Is someone new joining the team? Take this chance to present their profile and let them say a few words about themselves.
A new member intro shouldn’t read like a resume. Instead, a personal angle usually works better. Think about hobbies, an interesting book they’ve recently read, favorite music, or how they like to spend their free time.
This will help make a connection with colleagues. It is a conversation starter for the new recruit and get to know those who share similar interests.
2. Commendable feats and milestones
Employees do extraordinary things all the time. Perhaps they’ve hit a milestone to be proud about. When a department or project team “achieves a commendable feat”, let everyone know through the internal newsletter and they can serve as an inspiration.
Whether they’ve been with your company for over 10 years or they’ve run their first ultramarathon, let others join in on the celebration. Also a great place to show “Employee of the Month” or “Employee of the Year” is in your internal newsletter.
Build up a team spirit, some additional likability and they are happy to cheer and congratulate each other on their achievements.
3. Personal anniversaries and other celebrations
You don’t have to offer cake or spa vouchers to celebrate your employees’ birthdays and other special events.
If one of your employees had a baby, got married, or it’s their birthday, you can send them your congratulations and best wishes.
It’s great seeing how team members’ lives are changing over the years, when they’ve received different kinds of those emails during their time in your company.
4. Recommendations and must-sees
It can be that some of your employees aren’t local. Maybe relocated to join your company or they’re working remotely and only rarely visit the company HQ.
A top recommendations on places, shows, or restaurants to visit could be a bit of a different topic – some companies do centrally organise outings to go see sporting events or a concert together with others from the company.
What if your office is in a small town and everyone knows everything there is to see?
Then you can focus on a different kind of recommendations. For example, books, movies, or interesting playlists.
This type of communication can help your team members plan their time outside of the company or start discussions on things they like to do in their spare time.
And who knows, they may even choose to organize a team get-away to catch a few drinks or visit a concert after hours?
5. Team spotlight
Team spotlights are more common in enterprise, but it’s not exclusive to big companies.
Introduce the team – whom it consists of, what they’re working on, and what others can reach out to them about. People usually don’t know what other teams are working on.
They may know something about their area of work, but not necessarily the details.
Newer employees often end up not knowing who to ask about certain projects or if something’s being developed. Something an employee / project directory (They used to call that a Face Book, can you imagine?!) on an intranet could relieve if you’d go and actively search in it. Turns out, nobody is that active if they don’t know the details of the projects exist.
Including a team spotlight in your employee newsletter can help bridge that.
Additionally it gets a bit of coffee machine: “Hey weren’t you in the newsletter?” going and employees know where to turn if they have an issue in a given area.
6. Team party
Company retreats, parties, and getaways are popular these days.
If your team’s relatively small, organizing them is pretty easy.
But if you have a few hundred employees, some of whom are working abroad, planning everything requires a lot of effort.
You can avoid some of that hassle by sending regular updates with details about what’s coming and what your team members have to do to join you on a trip.
It’s also useful to store all that information in one single space, like a company intranet, to which you’d point from all your emails.
If you’re planning this type of email communication, make sure to keep it going even some time after the event’s taken place.
Prepare a summary, send pictures and videos, and ask for feedback so that your next company retreat will be even better.
7. Special day events
You can’t organize team getaways all the time. But why not bring the party to the team. By that I mean organizing a special day at the office.
You can plan them around special dates, like the International Coffee Day, Star Wars Day, or Read a Book Day.
There are plenty of reasons to celebrate, there is a whole and special days. Your special day events can be one-off, or something you run regularly.
For example, do a movie screening night, or a board game afternoons every couple of weeks. Slightly less frequently, team members are invited to have fun on various occasions like Pizza Day or Fry-Day.
8. Competitions and contests
Everybody has that one (a bit too) competitive colleague. Some competitive spirit is always good though. And you will see that employees also have the same drive in their personal life. Why not channel that and invite employees to represent your company during a race or other type of contest. Or even plan competitions inside of your company.
Finding ideas shouldn’t be too hard either. You could plan it around sports – cycling, running, swimming, etc.
These could also be around some other hobbies. Cooking, baking, photography, or showing a good-doing.
You’d be surprised how involved people can get, especially it’s about something they really enjoy doing.
Gathering feedback is fundamental in all areas of business to be able to thrive. Feedback is an essential part of day-to-day team interactions and development plans. The addition of an email / online survey is that they are quick, structured and you can learn about your employees’ opinions.
Ask about anything: Company benefits, training opportunities, satisfaction with the workplace, or a recent company retreat. Or the more general “idea box”.
The thing you can do with online surveys, that you can’t in face to face is give an option for these to be anonymous. Just make sure people feel safe to share and aren’t judged by the outcomes.
10. New job openings
Internal recruitment is a good way to progress, both for employees and the company.
It allows your employees to grow and develop new skills and reduces additional time and money on training new hires.
The counter argument? People from outside of your company can bring new skills, perspectives, and knowledge that’s often hard to develop internally.
Leaving that argument aside, it just makes sense to let your employees know first when there’s a new job opening. Not only because some of them might want to apply for the role. But because they might know of someone who’d fit the role perfectly and could recommend them to you.
We tend to surround ourselves with people who are similar to us. That said, if you’re happy about your employees’ attitude to work and their performance, the odds are their friends will have similar traits.
This is especially useful for recruitment processes in very competitive industries (e.g. IT Development) or where the access to experts is limited.
11. Training opportunities
Helping your employees grow, a list of training opportunities is great content when for your employee emails.
This is a no-brainer if you’re already running workshops and trainings, that people can attend. But you can also tap into the knowledge inside the company. Start a new initiative and ask your team members to share their knowledge.
. Think about giving it as assessment (what is my level, do I need it?) and evaluation (What have I learned).
Perhaps there are people on staff, who like to teach others about their skills, like something very specific like coding or more general “business skills” like creating kick-ass powerpoints / presentations skills. Your colleague just visited a bootcamp or international event and can share their learnings with others.
Talk to your employees and invite them to talk about their areas of expertise. You’ll be surprised how many people enjoy sharing their knowledge with others.
It is also an opportunity for your team members to learn about new topics. some companies think takes the form of an AMA (Ask Me Anything), where one employee does a (short) presentation and all attendees can discuss. And who knows, maybe this will motivate them to develop new skills and apply for one of your more-specialized roles?
12. Doing good and giving back.
Many companies give back to the community. It is a part of corporate responsibility. doing good can take many forms:
* Fundraising or donations to charity
* Sponsor sport, clubs and local associations
* Give back a day to do some good.
Whatever the cause is, let your employees know about it and encourage them to join in.
It’s good to know that the company you’re working for and spending a big part of your daily life in – shares some of its resources with those that need it.
I bet some of your team members would be happy to join and help out with the initiative. Sometimes it’s the absence of a “group” that’s stopping others from doing something good for the community.
13. Important industry updates and news
Naturally, not all communication has to be about perks, benefits, or team parties.
You’re running a business after all.
That’s why internal email communication can also be around the things that affect your business and the industry you are in. If there are any legislative changes or there’s an interesting trend that can help your business grow, let your employees know about it.
14. Product and service development updates
A company should know what their products and services are if you want them to serve your customers effectively. Everyone in your team’s affected by your developments and it only makes sense to keep them informed about all the new cool stuff your teams have been working on.
Your Marketing Team needs to know what’s on the roadmap and what’s been launched. in order to best market your product.
Your Customer Service Team can help your customers better, if they know about the latest releases and services.
Your Sales Team will be able to sell better, if they have the answers or use-cases for your new features.
And that list goes on. It makes sense to let people know what the developments with products and services. It also signals respect that people don’t need to find out about changes from external news.
15. A (personal) message from the board or the CEO
An internal newsletter is a chance to share company’s results, future plans, forecasts, and so on. Because If you want your employees to follow the vision, they need to know where the company’s heading. You can’t keep this locked in the boardroom, sharing the vision is a sign of effective leadership.
If your organization is large you won’t be able to have a 1 on 1 with everybody or even chat with them in the hallway, you’ll need to get it across in other way. In your employee newsletter for example.
But sometimes the news your CEO will have to share, won’t be positive at all, and time sensitive. If there’s something is affecting the company and its customers in a negative way, they better learn about it so they can get prepared and know what the correct narrative is. (internal PR).
Imagine a scenario where your customer data has been leaked or your company has been hit by a DDoS attack. Some other kinds of company problems. Your employees need to be quickly informed about them, so that is worth an internal (email) update.
16. Changes in company leadership / people moving on
Not all companies are comfortable talking about people are leaving. But in certain cases it makes total sense to do so, for example, when it is a retiree and send them off with a nice goodbye.
Or when it’s someone with a key function, beloved company evangelist / face of the company / that awesome intern. When people are changing positions or leaving the company, this is a good way to let the rest of the company know.
17. Legislative or fiscal changes affecting employees
In certain countries legislations and fiscal policies change regularly. But at least yearly new tax laws might come into effect. Although this isn’t necessarily an exciting topic, it’s important to keep your employees updated on things that might affect them.
An extreme example is, for instance, the case of Brexit.
If your company’s based in the UK, and employees are British, they might be affected by the potential withdrawal of the UK from the EU. People can have real worries about what is happening.
Similarly, should a country that your team members often travel to have changed their policies with regard to travel permits, they want to know.
It may not sound breaking news, such information can save employees from unnecessary hassle if they were planning to go on a business trip to a chosen country.
18. Customer reviews and feedback from the frontline
Some team members are on the frontline. They get to talk a lot to customers, hear their feedback, and know how people think about the company.
Others don’t have that same level of direct customer and market feedback. They don’t get to see how their work impacts customers every day. The good news is that you can change that. Share some of customer reviews and feedback, gathered directly or from social media, etc.
It is a great motivation to see that customers appreciate the work that is done.
19. Just for fun
Fun may not sound like it has place in a company newsletter, but maybe it makes more sense than anything else.
Adding jokes, puns, and trivia can brighten your employees’ day. If it’s done a regular basis, say biweekly basis, team members might open your newsletter just to see that one segment.
In the earlier days of GetResponse, one of the team members used to prepare a funny magazine with different stories including people in the office.
He’d mix them into the popular stories from the news or TV shows, comment on bigger projects that were being developed in the company, or simply write funny poems.
These magazines have been such a hit that for several years, they have been framed and presented by the entrance to the company’s main building.
If that doesn’t speak for company culture I don’t know what does.
Your internal employee newsletter
In writing effective internal email newsletters, get the tone right. Find your mix of topics and share appropriate content that fits with objectives. it is good to have consistent format and an engaging and empowering tone. Internal newsletters are often different from your marketing emails. The internal newsletter objectives serve as a guide on what you should put in there. They justify and answer the “why” you want to send those engaging newsletters.
Writing newsletters isn’t serious journalism or creative writing either, but when you are trying to engage the whole company, it’s inevitable to try doing different things every once in a while. Feel free to share in the comments how you plan your employee newsletters!
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