3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It

Blog

0 Comments

2019 is here, and if you’re still running the same old ad campaigns from a year or two ago, it’s time to turn off cruise control.

 

As much as we would all love PPC tactics (and SEO for that matter) to stay the same, they don’t. Platforms change, provide new features and updates, and even dictate the new direction of advertising.

PPC is changing dramatically. In the last year alone, Google dramatically , bringing countless new updates and features along with it. To meet these new changes, complacency isn’t viable anymore. We can’t cruise to the finish line.

Here are three ways that PPC is going to change in the coming year and three ways to prepare for it for a first movers advantage.

 

1. Less self-serving, more customer-serving

PPC advertising is a pretty self-serving venture when comparing the outcome for advertisers vs. consumers: you put out some ads with lead magnets in attempts to either convert traffic, build brand awareness, or generate some direct sales on your products or services.

While the customer does benefit in some cases, it’s usually not the main focus.

The main focus is on landing the sale. The lead. Generating another customer for your funnel. Putting together that lead magnet or landing page ASAP to get the customer to sign up for your eBook, webinar, or online course. Using XX conversion hacks to psychologically trick them into converting.

These tactics don’t just give the general “marketing” world a bad name, they also annoy people. A lot.

And I have bad news for advertisers: users aren’t susceptible to this anymore. Searchers and internet browsers alike , not a snatch and grab of your information for further annoying marketing messages.

They want content and information that is valuable, not just a clickbait post designed to get their email. And your only hope in 2019 is to create better content and value. Don’t believe me?

Codeless and surveyed marketing experts, all of which said the content didn’t provide enough value and that consumers wouldn’t resonate with it to purchase.

We get bombarded with enough of that junk in our daily lives via email:

 

inbox sreenshot

 

We simply don’t need more of it with PPC ads and subsequent content.

Now, after after confirms that people are doing more research than ever before buying a product or paying for a service.

These studies conclude that nearly 90% of people research before buying. It’s no wonder that the DMA found that the average lead takes to generate a single viable lead.

So, what am I getting at here? The overall trend of PPC becoming less self-serving and more customer-serving to meet changing consumer actions. After all, customer satisfaction and solving customer problems is the lifeblood of continued sales and lifetime value.

I’ve already seen this trend come to fruition in 2018, too. The example I saw was nothing short of perfect, either. Let me show you.

 

Recently I conducted the following search on Google’s search network. Here were the top four ads ranking for my keyword search. Make a mental note if you notice anything:

 

best crm google search

 

The first three ads ranking for this search at basically the same: my CRM is the best, click here and buy! But take a look at the fourth-ranking ad:

 

customer-serving ad

 

Top 40 CRM software ranked. Discover the leaders in CRM.

 

If that isn’t customer-serving value, I don’t know what is.

 

This ad perfectly matches searcher intent with a customer-centric ad that focuses on providing real, valuable, insightful research material. Instead of cramming their product down customer’s throats as “the best” (which we all know is BS), they provide instant value.

While I don’t have the PPC data to back it up, I’d be willing to bet $500 on red to say they got the majority of clicks. The lesson here is: provide value. While you’ve probably heard it before, it’s another thing to see it in practice, especially on PPC ads that cost money.

Another amazing PPC strategy for customer-centric value I saw was driving visits to a via remarketing to middle-of-the-funnel leads:

 

ppc strategy for customer-centric value

 

Instead of trying to push sales messages, they sought to help the user understand their tool better, producing more value and success for each client.

On top of that, writing better PPC ads is a surefire way to be less self-serving.

Take a hard look at your current ads. Are they good? Are they asking for too much? What’s the tone? Are you measuring intent?

All of this can seem overwhelming, but it’s actually easy. How? By combining a few cool .

 

First, I like to plug my ad copy ideas into a grammar tool like , because you can have the tool assess for goals, like specific tones, intent, audience, and more:

 

()

 

Pretty amazing right? You can create potentially hundreds of ad variations by changing the style, emotion, audience, and intent.

 

Then, use Google’s to measure how unique and impactful your ad will be:

 

google's ad strength tool

 

This is a surefire way to create new, better ads that are less self-serving.

 

So, how else can you prepare for a customer-focused landscape with PPC? Here are a few ways:

  • Assess keyword intent: are you matching what the customer is expecting? Or are you just pushing product?
  • Value: are you trying to get them to convert on a dime? Or are you building up their trust in your brand by providing the right research tools at the right time?
  • Start focusing the content you offer users on PPC towards valuable information they want. According to , these are the most valuable forms of content users are looking for:
content types that produce leads

()

So, give it to ‘em!

  • Relationships: are you developing relationships with your PPC campaigns? As in, are you genuinely helping, connecting, and symbiotically growing with your potential customers?
  • Personality: are you putting your brand personality into your PPC campaigns and landing pages? Customers love to connect with genuine brands that solve pain points while sharing a unique voice and authentic personality. More , videos, webinars, and long-form blog posts will entertain and inform users capture users in the middle of the funnel.

 

2. Omnichannel strategies will win big

Multichannel has been around for a long time. But omnichannel is the new kid on the block with promising performance:

  • use multiple channels to shop and browse products/services online
  • omnichannel buyers produce higher order values and lifetime value.
  • aren’t providing a smooth experience from channel to channel

 

What’s the difference between the two?

Multichannel is simply advertising on multiple channels, like Facebook and Google Ads. This is a very common tactic that is a great step for anyone using a single platform. Not only can you reach more people, but you can reach your target market in different formats.

The problem with multichannel is that by switching channels, your experience “resets.” This makes you prone to receiving marketing messages that you already have gotten before and aren’t matching your buying stage.

 

For instance, this is an ad for a brand on Facebook:

 

an ad on facebook

 

And look at how the ad experience doesn’t relate when searching on Google, despite me engaging heavily with the brand previously:

 

google ad

 

My experience turns into a first-time click, even though I am deep in the funnel.

That’s not good.

 

Omnichannel, on the other hand, takes multichannel to a new level. Omnichannel is a continued experience that happens on multiple platforms, picking up where the user left off.

For example, engaging with a lead magnet on Facebook and then showcasing an ad for a second, accompanying lead magnet on Google.

In terms of PPC, we can omnichannel to reach the same audience on multiple channels, pushing them down the funnel in an organized sequence.

Instead of solely relying on one channel to do one tactic, we can combine multiple for a smoother buying process. There are tons of ways to run omnichannel and cross-device advertisements now.

 

For instance, here are a few that you could establish in just a few minutes of extra effort compared to a standard campaign:

  1. Use Google Ads as the starting point. Using the Search Network, target middle of the funnel keywords to bring in relevant, qualified traffic. Next, with a Facebook Pixel installed, remarket those visitors with content related to the landing page they interacted with from the search network ad.
  2. Use Facebook as your starting point and craft brand awareness ads to a new audience (or a lookalike). Build trust and authority, and then target them in Google’s search network using remarketing lists for search ads (RLSAs).
  3. Or, use Facebook to capture emails for dirt cheap and then continue the same experience on an email campaign. This is a strategy that kids shoe brand and then delivering drip campaigns to drive sales online.

 

These are just great options in an almost infinite list of possibilities.

But, you get the point: don’t just use one channel.

Don’t feel limited to one or the other. We often see comparisons like “Which is Better: Google Ads or Facebook.”

Instead, we should be combining them for big wins.

 

3. Mobile is everything now

For years we have been told about the incoming mobile takeover.

Even so, most mobile PPC campaigns aren’t mobile-optimized.

Ever search for something on Google, click the first ad on mobile and find a landing page that has one of the following issues:

  • Takes too long to load (past three seconds and you will suffer major traffic loss)
  • The user experience isn’t optimized for mobile
  • Converting is a pain due to long forms

The issues go on and on. PPC optimization goes way beyond just writing mobile ad types on Google Ads now.

It’s full-scale optimization for the mobile-index and more. If that means building a new mobile site, it means you have to build one. use WordPress, and it’s free. You can’t wait any longer to be mobile ready and you have no excuse.

Whether you just , are running an , or are a SaaS company, mobile experience must be front of mind.

 

To keep up with the trends, focus first on . If your site isn’t loading within the first three seconds of a click, you will be wasting time on anything else you do:

 

average loading speed across industries

()

 

No amount of A/B testing and tweaking can outrun a slow site.

Use tools like to see what elements you can eliminate or manage for a faster site.

Once you’ve improved speed, you can start to optimize campaigns to bit on mobile traffic. To do this, increase bids on mobile devices and decrease bids on desktop in your Google Ads campaign settings:

 

google ads campaign settings – adjusting bids for different devices

 

This will ensure your traffic is only mobile device searchers even on search network campaigns.

Also, this will have a two-fold benefit:

  1. Bringing in more mobile traffic
  2. Ability to test for mobile as you will have a significant amount of traffic to test against! with too little of traffic, leading to statistically insignificant tests.

 

Mobile experiences for ads don’t have to be generic either. If your site isn’t well optimized for mobile, try something new.

Don’t be afraid to test new strategies. For instance, one of the most creative mobile PPC strategies I’ve ever seen was using a chatbot as the landing page in a PPC campaign:

 

landbot chatbot landing page

 

This campaign by Fran at Landbot generated a That’s right, he set up a landing page on his website so that every PPC click on Google search directed people into a chatbot conversation.

Amazing!

Mobile is everything now. And it’s time for all digital marketing entrepreneurs to improve our mobile PPC.

 

Conclusion

It’s tempting to sit back and let your 2018 campaigns go on autopilot in 2019. Especially if they are working.

And if they are working, there is no need to pause them.

But, PPC is changing right before our eyes. Google is constantly updating their platform and optimizing for the consumer, not the advertiser.

Google cares about pleasing consumers, and advertisers will need to adopt this strategy ASAP to remain relevant.

Omnichannel experiences are starting to crop up from Google Ads to Facebook Ads.

Google is continually putting stock into mobile development, too. No longer are the days of sub-par mobile ads for a quick call.

Now, mobile should be the center of your PPC strategy.

It’s time to get moving on your 2019 strategy and plan for these trends in advance.

 

 


Author:

Adam Enfroy

Adam Enfroy is a writer and manages strategic partnerships for BigCommerce. With 10+ years of digital marketing experience, he’s passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about and scaling your online influence on his blog, .

You can connect with him on and .

 

 

 

3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It (1)

Related posts

The post appeared first on .

How Street Artist Marc Ecko Launched A Billion Dollar Clothing Company

Blog

0 Comments

Today I’m pumped to share the unusual story behind how Marc Ecko turned his love of street art into a billion dollar clothing company.

You see, like most artists, he got the “itch” early on, but he abandoned his craft for a much more stable career move – pharmacy school.

He didn’t last long though, and he soon dropped out to launch a clothing company.

He shares everything on this new Social Triggers Insider podcast, and here’s why I’m excited to share this with you:

Marc Ecko’s Secrets to Success in Business

marcecko

Here are 5 reasons why you should listen to this podcast today:

1. This isn’t some “rosy” tale of crazy success. Yes, he built one of the largest clothing companies, but he flirted with failure and beat it. It’s inspiring.

2. He’s a commercial artist. He never “sold out,” but he did turn his art into a successful business. All business owners should take note.

3. If you’ve ever stressed about designs or logos, you’ll see what Marc Ecko – the street artist – thinks about logos. It might surprise you.

4. Have you ever thought, “It’s gotta be hard to build a business based on creativity?” If yes, you’ll see how Marc Ecko makes it sound like anyone can do it.

5. And more.

“Logos are guns without ammo” – Marc Ecko –

When you’re done, leave a comment sharing your BIGGEST insight – and how it’s going to help you.

Or, have you ever walked away from pursuing one of your dreams because you went after what you thought was “more stable?” What happened? Share your story as inspiration!

Also, one more thing…

marck ecko unlabel book

As I mentioned on the podcast, Marc Ecko has a new book out. It’s called .

I received an advanced copy and read it in like 2 days. It was a book I just couldn’t put down. If you’re a creative, and you’re looking to make a living from your work, I believe this book will be the book you reference for years to come.

So, I highly suggest you pick up the book That’s an affiliate link, but trust me – it’s not for the commissions. I use book sale numbers to ensure I continue to land the BEST guests on Social Triggers Insider. Period.

I should also note: By now, as a Social Triggers subscriber, you probably know I’m an avid reader, successfully reading a few books each week. And I can honestly say this is one of the better books I’ve read in the last 12 months.

Did you know ? If you enjoy this series, please take a few seconds and leave an honest review. There are 317 of them and we need to hit 350!

The transcript for this podcast is not available… yet. Please check back.

Social Triggers is hiring an online training course product developer.

Starting a Blog: A Complete Guide for Serious Beginners in 2019

Blog

1 Comment

Last Updated January 1st, 2019 — Thinking about starting a blog? This is a complete guide designed for those serious beginners willing to work hard to make it successful.

First published four years ago, this post has since helped tens of thousands of bloggers on their journey. It’s now constantly updated with the latest trends, strategies and tips.

I first learned about blogging when I was lucky enough to sell a couple for 5-figures. Since then I’ve been so fortunate to work full time from my couch! I honestly don’t say this to brag, but just to show you how powerful blogs can be for changing your career or revitalizing your existing business.

Today we’re going to look at the quickest set up and hosting, and then move on to some really detailed strategies and tips for how you can make sure your blog succeeds this year.

Let’s jump in!

Starting a blog? Here’s a quick-start guide.

If you want to start a blog quickly here is the best way to do it without mucking around. Watch this video for some explanation.

Here’s a quick summary of the process if you’re short on time:

  1. Set some short and long term blogging goals.
  2. Get a domain name and blog host from (discounts included).
  3. Install WordPress as your free and powerful blogging platform.
  4. Add an opt-in form to start collecting email subscribers.
  5. Begin producing strategic content that helps people.

Okay, now let’s do a quick overview of how to get set up quickly. Starting your only takes around five minutes.

Disclosure and quick heads up – I started my first blog on and have now partnered with them to get you a big discount rate. If you make a purchase through this or any of the links on this post I’ll earn a small commission at no extra cost to you. I only promote things I use and love myself and am always transparent about it!

First, click the Bluehost link above to get the Blog Tyrant discount. If you can see the $2.75 pricing you’re getting the special rate. Next, click the green button:

start a blog step one

Next, simply enter the domain name you’d like to use. Don’t worry too much, you can add more domains later so it doesn’t need to be perfect right now.

start a blog step two

Next, fill out the details and payment information. I recommend getting the Whois protection as it stops your personal details from being publicly available.

starting a blog step three

Lastly, find the WordPress button in your cPanel and follow the prompts. All you need to do is choose a strong and unique username and password and Bluehost’s software will do the rest.

start a blog install wordpress

That’s a very quick overview on how to start a blog on your own host! Congratulations.

Now let’s go ahead and get into the stuff that is going to really help you with your new blog and making it successful and fulfilling this year!

Want to start a blog in 2019? Here’s 19 tips and strategies for serious beginners.

Time to get into the serious stuff.

Here are some of the most important things you’ll want to pay attention if you want to make this blogging thing work for you in 2019.

There are also some really great tips in the comments at the end so make sure you spend a bit of time looking around.

1. A self-hosted WordPress blog is still my favorite serious platform

Despite having a lot of cool stuff going on, I am still of the firm belief that blog hosts like Tumblr, Squarespace and even WordPress.com do not give you the control, ownership and customization options that you might need.

Start by getting your own and installing WordPress.org as your blogging platform as mentioned above. But, just in case, here’s a quick summary of some of the most popular places to start a blog right now:

I recommend Bluehost for all new bloggers (get a Blog Tyrant special discount rate of $2.75 per month). It’s where I first got started as a blogger and is the chosen host for millions of bloggers around the world.

You can take a look at where we go through the setup process – step by step if you’d like more information than above. It should take around five minutes to get completely set up!

As I’ve said before, the one prediction I have for people using a free blog host is that one day you will want to migrate it to your own host. And that can be a really annoying process. It’s much better to set yourself up the right way from the beginning.

2. Prioritize visual content (videos, graphics, photos, etc.) if you want to get shares

Learning is a really important skill to have. An even better skill is to know how to take them yourself.

Visual content has been growing for years and it appears to be speeding up, not slowing down. We now have retina display tablets and our smartphones are getting bigger. Social networking sites like are favoring images and videos over text – never mind sites like which are totally based around photos! If you’re not working with visual content yet it’s time to start.

tag a mate promotional style
(Just have a look how many shares and views these types of posts get on Facebook.)

It’s also vital to remember that YouTube is a search engine just like Google and we shouldn’t ignore it. If you create some simple video content to supplement your blog posts you will find that you attract a lot more views and, generally speaking, the stuff you make will appeal to a wider audience.

3. Growing a mailing list will protect your blog for the long term

Email is still the main form of Internet communication that most people use for work. And when someone subscribes to your blog they are giving you a direct line to their daily life.

If you want to make sure that your blog lasts for the long term you need to and then work hard to and keep that rate rising.

There’s no need to complicate the process either. Develop a valuable free giveaway that people get when they subscribe to your blog, and then add like the one we use here at Blog Tyrant. It converts really well.

how to start a blog free download

Growing a big mailing list will allow you to build traffic to new blog posts as well as promote any products or affiliates that you think will be useful to your readers. In that way, it is a very powerful way to make money.

But the main reason that you want to grow an email list is because you just can’t trust Google for traffic. And you can’t trust social networking sites that constantly change their policies. It’s only the mailing list that gives you a constant source of traffic, should something go wrong.

4. Learn how to analyze your competition to find big opportunities

When you first think about starting a blog it’s also vital to think about the other blogs that already exist in that space. Are you going to be able to compete with them in any meaningful way?

Using a tool like or (aff) can help you analyze not only your own blog’s links and keywords, but those of your colleagues and competition.

analyse your blog competition when starting
(A screenshot of the steady growth of BlogTyrant.com’s back links over the years.)

A quick look around and you’ll be able to see what keywords people are targeting, how many back links they have for their main posts and where those back links are coming from.

This is invaluable information as it helps you decide whether or not you can compete in certain niches and keywords. If someone has links coming from , and then it is unlikely you’ll be able to outrank them in a hurry.

On the positive side, a quick search might show you where your competition is getting its links from and that can mean you can replicate them yourself or come up with your own similar promotional strategies. Clever!

5. Writing long content of at least 1,900 words works best

Long content has been working for years. One of the first posts I ever wrote on this site was several thousand words on which, thanks to it’s length as opposed to any particular quality, went viral and helped to kick start this blog.

I feel really fortunate to get that attention, but also kind of know that if I’d just written a little 500-word update on the topic nothing would have happened. The whole thing would have fizzled out. Unfortunately, that is what happens to a lot of bloggers.

Neil Patel has how well long content works for him and now even Google has launched an on their search results.

Forget about short little updates and start working on longer content that solves problems and provides so much value that people can’t help but share it with their friends. Here’s I made that might help you get started.

6. Spending a little money on advertising will skyrocket your success

For some reason, bloggers hate the idea of spending money on advertising. But if you look at the latest structure of Google, for example, you’ll notice how much of it is weighted towards ads. On my laptop they take up the whole screen before I scroll.

start a blog search on google

Spending a little bit of money promoting your best work can really make a difference. Here’s a small promo I’ve been running on Twitter lately:

start a blog twitter example

The great thing about advertising on social networks like Facebook is that it’s low cost and there is a chance that people will share it of their own free will, once they’ve seen your advert.

Set aside $20 a week for a test and try to learn as much as you can about what gets shared, what your audience likes, where they are located, etc. This data can be super valuable for helping you decide what to write about next which, in turn, leads to more shares over time.

7. Making friends in your niche is essential as soon as you start

If you are going to start a new blog in 2019 it’s a good idea to start making connections with the big blogs and bloggers in your niche as soon as you can.

I’m not talking about spamming them with guest post requests either – I’m talking about making genuine friends that can support each other for the long term.

I can honestly say that without the support and mentoring of the bloggers in my niche, I would never have been able to hit any milestones along the way. It has all been thanks to their kindness and influence.

Start by finding the big players on and sharing their stuff. Mention it on your site and let them know about it. It’s a nice little introduction.

8. A deliberate blogging strategy is essential

Over the years blogging has become more and more scientific. Big companies have realized the value of blogs and other social networking sites and have been investing money to make sure they are get a good return on their spend.

One of the best ways to compete with this is to have that helps you write hyper-useful blog posts that genuinely help people in your niche.

Remember, a lot of people before they give it a chance to flourish – a long term set of goals matched to a strategy will help you avoid that.

9. Put mobile devices first when starting a new blog

Mobiles and tablets are now a primary source of web traffic the world over.

If your theme doesn’t respond well to the smaller mobile screens (use to test) there is a good chance you will be losing valuable traffic as people click away to find something easier to navigate.

mobile responsive blog

Google has even from mobile searches in order to provide a better experience for their customers. Make sure you are thinking about your mobile users at every turn.

10. Outsourcing can make your blog better in less time

Ever since I chatted to on Skype last year I’ve been more and more looking to outsourcing as a way to get things done. There are a few reasons as to why this will be even more important in 2019.

When you you create more content which frees up time for you to focus on the tasks that really grow your blog.

Secondly, it gives work to someone who really needs it and, hopefully, is a lot better at that task than you are.

11. Be careful about how blogging affects your health

The science is in.

Sitting still for long periods of time is than first thought. In fact, researchers are now showing that sitting still can lead to early death as well as a whole host of bad diseases.

The bad news is that going for a run or to the gym at the end of the day does not undo the damage. This means we need to start moving regularly, working while standing up and taking regular short breaks to stretch the muscles and get the blood flowing.

Try to schedule these in and use a timer that goes off every 30 minutes to remind you to move around and let your eyes, brain and muscles have a rest for blogging.

12. Make your new blog’s security a priority

Internet security is already a major issue. Companies, small businesses and organizations all around the world are falling prey to nasty intruders on an increased basis.

So what can you do?

  • Enable SSL on your domain
    It’s important to have a secure HTTPS domain name for your blog. We have on how you can get it set up without too much trouble.
  • Keep backups
    Try to keep backups of your websites, blogs and important documents both on and offline. There are many to help you do this.
  • Use a good security plugin
    I’m no expert on this but there are several security plugins and services around like and . These can help lock-down your blog.
  • Follow basic security procedures
    Basic like avoiding public WiFi, not clicking unknown links in emails, having different and complex passwords, keeping software and plugins up to date, etc. go a very long way.
  • Research regularly
    Here’s on the topic. Try to keep up to date with the trends as they change.

There is no need to be stressed about this issue, but it’s important to take step to make sure that you are protected from any bad stuff in 2019.

13. Finding a way to stand out from the crowd is really important

As more and more people start blogs we need to focus how to make ours stand out so as to create some point of difference that our readers can come to enjoy.

It’s not really necessary to be the first in your niche, but you do have to do something that is memorable and distinctive so that your blog gets remembered.

how to start a blog that stands out

This might be as simple as injecting your own personal story in to your content, or it might be the development of a more consistent and focused brand that is aimed at a very targeted portion of your niche. Have a look how Nerd Fitness made a fitness blog that is just for geeks as the perfect example.

When you first thing about how to start a blog, just spend some time looking at your competitors and see what they are doing and how you might be able to solve problems in a new, exciting way.

14. Diversification of income is important in the long term

This is another one of those tips that have been around for a while but become more and more relevant with every passing year. If you start a blog in 2019 you should to change. That can be a really scary thing if you aren’t prepared.

For example, if you rely on Google AdWords from organic search traffic and your blog suddenly gets pinged in some update you might wind up with zero income for a while. The same goes with an affiliate product that you might be promoting with natural traffic vs paid traffic. That can dry up in an instant.

Try to think about so that you aren’t up the creek should one dry up. The best bet is a strong mailing list that you can use to launch your own products and affiliate promotions.

15. Buying blogs is always an option instead of starting one

is already killing it. But this year I think they will kill it even more (not sure what that means) because more and more people are to skip the initial stages of a blog’s life.

You see, when you first start a blog you have to do a lot of groundwork that takes time. Research, pillar articles, networking, logo creation, social media accounts set up, etc. It is a very time consuming process.

So what I’ve noticed is that a lot of people are skipping all this and buying blogs that are already pretty well established. I saw a four-month-old blog sell for $120,000 the other day.

This is not a bad strategy if you want to get straight in to things and you have a few thousand to spare. There is, however, a LOT to consider before you buy a blog so please do not rush into it. If you’d like to learn more about this idea please leave a comment and I’ll consider doing an article on it.

16. You’ll need to start planning for next year

I’ve always tried to emphasize the idea that you need to have short term and long term projects on the go.

It’s a terrible feeling being a self-employed and realizing that you’ve spent so much time working on a long term project that you have no short term money coming in to pay the bills.

Similarly, it’s an even worse feeling realizing that you spent so much time working on paying the bills that you’ve forgotten to launch those long term projects that are your main source of passion/interest.

So one thing I wanted to tell you about blogging this year is that you really want to start thinking about blogging in the next year. That means planning, researching and developing ideas now instead of later.

Keep working on the short term stuff but make sure your long term stuff still happens.

17. Search Engine Optimization (SEO) will need attention

If you want to get you will need to stay on top of the changing SEO trends that happen every year.

Something I’ve been noticing is that is changing, but only in some ways. It’s almost like a car in that the design, colors and minor features change each year but the core remains the same. In this case the core is back links and the features are things like freshness, authorship, mobile-friendliness and so on.

The best ranking sites are still the ones with back links. I was going to write “the BEST back links” but decided against it as there are a bunch of blogs in my niche that rank with a huge volume of crappy back links, which is sad.

screen shot of blogging backlinks
A screenshot of a blog that got 70,000 back links in two months. Legit?

The key here is to know your your niche. If you have a niche where the rankings are dominated by fresh results then you need to start working on getting fresh content, and so on.

The major thing to remember here, however, is that we will see more competition for organic links because more and more people are moving away from the old “link building” methods of the past in favor of a “quality content” approach to to SEO that sites like . tell us to follow.

The best way to “do” SEO is to make amazing stuff, promote it, and let the links and shares come naturally without any form of manipulation.

18. Tumblr and Medium can teach us things

At the very top of this blog post on the things you need to know to start a blog I mentioned that I still think a self-hosted WordPress blog is the best bet for serious, professional bloggers. Well, that doesn’t mean that we should totally ignore the other platforms.

I’m not saying that you need to go out and sign up for everything else right now, but I am saying that we should learn a few things from and which are innovative, sexy and coming up with some really big wins.

Take the Tumblr “Follow” button that slides out of the right hand corner as you scroll down the page. That feature is very hard to ignore and has played a big part in Tumblr being so “viral” among users of that platform. It has since been copied by a lot of non-Tumblr bloggers who have found it converts quite well.

One of the main lessons I think these new platforms are teaching us is that people want simplicity. Simplicity of design and layout, and simplicity of subscription and updates.

I’m going to be keeping an eye on these types of blogs in 2019 to see what they do to get even bigger. I might even muck around with a few to see if I can adopt any features over here.

19. Don’t try to be perfect when you start a blog

I have a tendency to want things to be perfect – launch dates, syncing of projects, image design, article structure, etc. – and that has resulted in a lot of lost opportunities for me.

Instead of getting things out there I’m mucking around behind the scenes on issues that only I care about. So, my mantra is going to be something like this:

Don’t spend 95% of your time tweaking the last 5% of your projects. – .

I’m sure a lot of people will argue that it is that 5% that makes the difference but I’m not so sure anymore. Be prepared to see a lot more stuff from me this year and expect it to be only half-polished.

What else do you need to know to start a blog?

I’d really like to know what you guys think about starting (or running!) a blog this year. Do you think there will be any big changes? Do you disagree with any of the points I’ve made above?

Please leave a comment below as I’d really love to hear what amazing ideas you have!

Top photo ©

Best Tech and Marketing Blogs: Roundup for December 2018

Blog

0 Comments

In this month’s roundup of the best of the best in tech and marketing blogs, our researchers found the following helpful articles:

 

Amit Agarwal, Digital Inspirations,

In a December 3rd post found on Digital Inspirations, Amit Agarwal discusses the importance of taking advantage of push notifications for Google forms for mobile phones to help keep your business productivity surging forward. Simple to install, these notifications can be customized for smartphones and tablets and enable you to read submitted forms from your device as well as to forward along automated responses to the sender. Mr. Agarwal wisely points out that, “A fast response time is the key to success, especially in areas like customer service and closing sales leads, and mobile notifications will ensure that your important form entries are never lost in the daily deluge of emails.” To read Amit Agarwal’s full article, click here: 

 

Amy Porterfield,

Amy Porterfield shares social media marketing wisdom in her November 22nd podcast titled “Success Secrets to Serving the Smallest Viable Market.” Seth Godin joins Porterfield and also provides his perspectives regarding the most effective means of reaching this elusive group. A critical quotation which stands out from this podcast is this statement by Godin, “Find a corner of the market that can’t wait for your attention. Go to their extremes. Find a position on the map where you and you alone are the perfect answer. Overwhelm this group’s wants and dreams and desires with your care, your attention, and your focus. Make change happen. Change that’s so profound, people can’t help but talk about it.” To learn more about Porterfield and Godin’s recipe for marketing success, check out the podcast at the following link:

Ann Handley,

December 2018’s blog post from Ann Handley focuses on lack of genuine engagement and “going through the motions” as obstacles to success in B2B marketing. In her presentation and subsequent blog post titled “Slay the Ignosaurus; Change Your Life,” Handley states that, “The way to slay the Ignosaurus is always to be learning. Always be on the lookout to level up in three ways: through actual education of all kinds, through ideas that challenge you and maybe scare you a little, and by surrounding yourself with curious and engaged people.” For more of Handley’s tips on innovative marketing approaches, you can find her blog post at:

 

David Walsh, DWB,

David Walsh’s November 27th, 2018 blog writings centered around simple improvements to enhance the functionality of CodeMirror. With an emphasis in providing a better overall performance of the column feature, Walsh outlines his solution in these words,CodeMirror does provide easy methods for getting the start and end lines in viewport (lineAtHeight), but there’s not a similar functionality for column. I opted to get the scrollLeft position of CodeMirror’s scroller, then use the default character width and other dimensions to get the approximate column at that position.  My user testing found this method to be very reliable, either at the exact character or one character off (likely due to subpixel math).” For a better understanding and visual representation of Walsh’s code improvements, you can read his entire blog post here:

 

Ben Thompson,  

Ben Thompson’s December 4th blog post for Stratechery titled “Aggregators and Jobs-to-be-Done” asserts that the number one priority of successful companies must be to identify who and what they are and to endeavor to strengthen the user experience to build brand loyalty. In a previous article titled “Aggregation Theory” of which a small portion is included in the December 4th post, Thompson says, “By extension, this means that the most important factor determining success is the user experience: the best distributors/aggregators/market-makers win by providing the best experience, which earns them the most consumers/users, which attracts the most suppliers, which enhances the user experience in a virtuous cycle.” To better understand how Thompson’s user experience principles can enrich your business, you can read his entire blog post here:

 

Robert Cringely, I, Cringely,

With Apple’s plans finally set to unveil 5G on their eagerly awaiting public in 2020, Robert Cringely’s timely article “Apple knows 5G is about infrastructure, NOT mobile phones” sheds some light on whether or not Apple has missed the boat by allowing its competitors to release 5G enabled phones nearly a year before they make the same leap. Cringely states that the move from 5G will not change the mobile phone user’s experience from its current incarnation known as LTE or 4G. Among Cringely’s claim is the belief that not only is Apple not “behind the times,” but the promised Android 2019 5G rollout will not occur during its projected time. Cringely takes his support from this statement: “The current 5G roll-out is by far the most expensive network roll-out in wireless history. That’s because where previous network technologies generally made more efficient use of existing spectrum, 5G requires new spectrum —  …Whatever amazing 5G mobile apps appear, the very earliest we’ll see them is 2020 or later when the 5G roll-outs are finally complete. And isn’t that when Apple is supposed to be shipping 5G phones? See, they aren’t too late at all.” To learn more about the latest plans for a 5G rollout from Cringely’s perspective, read his entire blog post here:

 

David Risely, Blog Marketing Academy,

In David Risely’s latest blog contribution on Blog Marketing Academy, he outlines the relevancy and intricacies of using Twitter to expand the reader base. “10 Best Practices To Actually Make Twitter Work To Boost Your Site Traffic” insists the platform has changed and to maximize this tool in blog marketing, users must also change the way they use it. One of the most effective strategies that Risely recommends is to make use of the “tease.” He states, “ You’re basically opening up a little loop. You’re sparking their curiosity. And, for them to satisfy that curiosity, they have to click to see what you’re talking about.” To read Risely’s full article, click here:

 

Jeremiah Owyang,

Jeremiah Owyang tackles the topic “Many Industries are Impacted by Modern Wellbeing” in his November article for Web Strategist. This piece explores the role of social technology in helping people to live better and healthier lives. Owyang outlines different social sectors in which technology is simplifying and enriching people’s lifestyles. He relates that, “The Modern Wellbeing market, which enables humans to take healthcare, mental care, physical care, directly into their own hands. They are (for better or for worse) self-analyzing their bodies and minds with consumer technologies and relying on each other, and emerging AI systems to self-prescribe ways to help them be healthier, improve their mood, and beyond.” To better understand how social technology has the power to improve the quality of life, read Owyang’s blog post here:

 

John Gruber, The Daring Fireball,

December has been filled with excellent informative blog posts by John Gruber. One that particularly stands out is an article entitled “Proof That IOS Still Hasn’t Gotten Undo Right.” After a thorough study of the published record of Apple’s App Store awards for 2018, Gruber came to the conclusion that Apple’s two biggest winners of the year, Procreate Pocket (iPhone) and Pixelmator Pro (Mac) both shine, yet IOS software disappoints when it comes to the Undo process. While the Mac version retains consistency of the Undo function known to users since 1985, IOS has introduced a new and perplexing means to Undo and Redo in Procreate Pocket, and it is not the constant used with other Apps for iPhone and iPad. He expands to say, “But it speaks to how weak this convention is that Procreate Pocket could do something not just different but totally different—multi-finger taps with no on-screen buttons—and not just get away with it but be celebrated by Apple for it.” To learn more about Gruber’s suggestion for an improved IOS Undo process, read the full article here:

 

Jon Loomer,

Jon Loomer’s December 3rd blog post “Facebook Attribution: View Top Sources for Conversions” gives powerful insights into better understanding the Facebook consumer and how they use the platform to benefit their lives. This approach to marketing encourages the use of what is known as Facebook Attribution to gain an overall perspective as to the effectiveness of your social media outreach efforts. According to Loomer, Facebook Attribution offers the best means to track both paid and what he terms “organic” (free) traffic to your website. It is simple to use and offers powerhouse reporting services with impressive accuracy. Loomer claims that Facebook Attribution opens the door to other outside services which can complement current marketing strategies. He states, “It’s been years since I spent money on Google. My strategy is heavily focused on Facebook ads, my email list, and website content. But, thanks to Facebook Attribution, I’ve decided to give AdWords another shot. That, my friend, is one example of why Facebook Attribution is so powerful. It helps you see things you may otherwise miss — or completely ignore.” To better understand Facebook Attribution and Loomer’s take on its benefits, read the full article here:

 

Rebekah Radice, Brand Authority Podcast,

In her December 3rd podcast, Rebekah Radice, an expert in brand authority, tackles the topic of “How to Set Professional Social Media Boundaries.” Radice pinpoints corporate pressure as a catalyst for many to make poor decisions in an effort to expand influence and build a brand. She encourages company leaders to determine their own boundaries and to stand firmly by them. She proclaims, “In an online world where every temptation is right around the next corner, it’s critical you nail your own boundaries down. It’s where you draw a line in the sand and say, “this is as far as I’m willing to go in this conversation, with this piece of content, with this particular topic.” To listen to Radice’s full podcast or read a partial transcript, click here:

 

 

What are your thoughts on this roundup of our favourite December articles? Let us know in the comments below.

 

 

 

Best Tech and Marketing Blogs_ Roundup for December 2018 (1)

Related posts

The post appeared first on .

How To Make Money On Fiverr Update

Blog

0 Comments

I am going to show you how to make money on Fiverr step by step. If you didn’t know, Fiverr is a marketplace where anyone can sign up and sell services for $5 and

That can be anything from logo design, transcript, video creation, backlinks, social signals and so on. You can even get a video of your on the beach or hold your sign .

If you have a browse through the available you will see how varied they are – there really is a gig for everyone!

The best bit is anyone can learn how to make money online by signuping to Fiverr as a seller and starting selling their service.

This is exactly what Eze John did earning $1,644 in 30 days and you are about to learn the exact process he used to make money on Fiverr.

What You Will Learn

  • How to make money on Fiverr today
  • The exact steps used to generate $1,644 in 30 days
  • What to sell on Fiverr
  • How to promote your Fiverr gigs
  • The secret sauce to ranking Fiverr gigs

If you are looking for a way to get started online – it really doesn’t get any easier than this. Even I’m admiring its simplicity.

Credit to Eze John for revealing all of this, he could have easily packaged up what your about to learn as an eBook and sold it.

Instead he chose to teach you how to make money on Fiverr free of charge, so hat’s off to him for doing that.

Introducing Eze John

is 20 years old from Nigeria. He is always looking for new ways to make money online and struck success with Fiverr.

He is going to share precisely how he made $1,644 in 30 days with his gig so you can do the same!

What Is Fiverr?

is the leading marketplace for services starting at just $5. Lots of people buy and sell services (and also products) everyday through Fiverr.

The available services range from business promotion, social networking and advertisement to funny videos, graphic design and translations to mention just a few.

These offered services are called “GIGS” on Fiverr. You can find almost anything you need. People from all over the world visit the site to offer their services and expertise.

My Fiverr Earnings

Before I get into things let me show you proof of my earnings from my Fiverr account which is less than 40 days old.

fiverr-earnings

As you can see it shows a total of $1,644 earned but has since gone on to earn nearly $2,000. I did all of this using a piece of software I bought for just $67.

How To Make Money On Fiverr

So how did I manage to make that much money with Fiverr? Well first of all I spent time looking at what other people are having success with.

At the same time I spotted an awesome product that helped me create animated videos really quickly.

So the idea for my gig was born – I’m going to create a video animation service offering things like whiteboard videos, 3D animation videos, hand drawn videos etc.

how to make money on fiverr

There is no big secret here – I just looked at what other people sold and what I could make quickly and created some relevant gigs.

You could say that preparation met opportunity perfectly!

Sample Videos

Here are some samples of the videos I was selling to give you a better idea-

Whiteboard Video

Animated Character Video

Pretty cool videos right?

What a lot of people don’t realise is just how high the demand is for videos like this and they are super easy to make!

You can just create a gig for these kind of videos today on Fiverr and start getting orders the same day – they are hugely popular!

how to earn money on fiverr via email

As you can see the orders come flooding in!

How To Make Money With Fiverr Videos

You might be wondering how exactly I’m creating the videos and you’ll be glad to know it is really simple.

Not long ago a WSO appeared for which is a simple piece of software to create animated videos. I paid $67 for it at the time.

The software makes it really easy and quick to make all kinds of different videos for all kinds of business in no time at all.

But there are tons of different types of gigs you can offer.

Take a for example.

How To Earn Money On Fiverr – The Step By Step Process

So now I’ve shown you what I do and what I use to do it, now all you need to is how to make money on Fiverr yourself.

Just follow the steps below and you will learn how to make money on Fiverr easily-

Step 1 – Practice

First of all I bought and spent time practising making videos of all different types with it.

It took me a couple of weeks of playing but I soon got the hang of being able to make videos quickly.

Step 2 – Create Fiverr Gig

Once I knew I could produce awesome videos I .

I kept the title short and simple – “I will Create a Professional Whiteboard Animation Video In 24hours for $5.”

fiverr-create-gig

Here are some other titles I have used that did well-

  • I will create an AMAZING Whiteboard Animation Video For $5
  • I will create a PROFESSIONAL Whiteboard Doodle Video For $5
  • I will create an Eye CATCHY Animation Video For $5

Feel free to play around – you get the idea!

Step 3 – Creating Your Gig Image

If you do a search for similar gigs you will notice some of them have better images than others that really stand out.

Do some searches and take some inspiration from the gig images that really stand out to you.

Once you have done that you can use to create your Fiverr gig image, if you really want to stand out you can also hire someone on Fiverr to do it!

Step 4 – Writing Your Gigs Description

Your description is also a very important part to your gig that you need to get right.

Just like with the images I also search around Fiverr and look at what the other top sellers are doing and use their descriptions as inspiration.

Whatever you do, don’t copy their descriptions or your will get banned. Just use them as inspiration and come up with your own unique description.

Step 5 – Tags/Keywords

One of the most important parts of your gig is setting up the tags and keywords.

A lot of people don’t realise this but having your gig tagged correctly is very important to the ranking of your gig in Fiverrs search results.

fiverr-gig-tags

Take a look at the picture above and you will see the tags I used and also set your gig delivery duration to “1 DAY”.

Step 6 – Video-fying Your Gig

You also have the option of adding a video to your gig to make it stand out. Again this helps to boost rankings and sales so pay attention.

I just used Video Maker FX to make a catchy video for my gig, it doesn’t need to be anything special but shows off the service as well.

The Secret Sauce – Ranking Your Fiverr Gigs

Once you have everything setup and your Fiverr gig is live you need to apply the secret sauce to get the gig ranking and sales flowing in.

This has been my secret for about 6 months that I have only shared with a few of my friends. I can rank any gig #1 for any keyword on Fiverr in less than 48 hours for any search term like “video animation”, “usa traffic” and so on.

Here is how I do it-

NOTE: You must have completed the previous steps for this to work.

Step 1 – Dummy Account

Create a dummy Fiverr Account and buy your gig twice. Then give your gig a nice positive review (You will only loose $2 when you do this).

Step 2 – Fake Visitors

Now just sends at least 250 fake hits/visitors to your Fiverr gig. This will boost your gigs impressions and make it more visible to cash at hand buyers.

fiverr-visits

If you don’t know how to get fake visitors, well you can just buy them from Fiverr but don’t go overboard with them.

Step 3 – Accurate Tags

Make sure you use accurate tags for your gigs and also include the keywords you want to rank for in the title and description.

If you are going to do a gig like the one I’ve shown you above you would use tags like-

  1. Video animation
  2. Whiteboard
  3. Whiteboard animation
  4. 3D animation

Promoting Your Fiverr Gig

Well truth be told I do not do anything to promote my gigs outside of Fiverr. All I do is what I have shared with you in this tutorial.

There are over 1 million buyers on so once I have ranked my gigs I do not need to promote them because I already have massive exposure to cash at hand buyers.

So now you understand how to make money on Fiverr – what are you waiting for?

Go and make your first dollar online right now!

If you have any questions about how to make money with Fiverr then please feel free to ask them in the comments below and I will answer them for you.

was originally published on

How to get more clients online

Blog

0 Comments

One of the most important questions you can ask when you start or run your business is how to get clients online. We can’t say that it’s impossible to run the business without an online presence, but you definitely leave a lot of money on the table by not driving sales online. There is no magic with online sales, and you need to be patient to get your first clients on the Internet. To become successful with online sales you need to build the strategy and set a smaller goal along your way to get more clients. Today we prepared 5 actionable tips you can use to get better sales.

1 Offer free consultation

It applies to businesses, which sell services. If you are good at something, you can sell your skills or knowledge. If you already figured out how to promote your services you need to convert prospects into leads. A free consultation will help you achieve this goal. It helps to reduce the funnel friction and get qualified leads. You can convert them to clients later. It’s easier to try something for free, which provides you with a higher chance to get the inquiry from the client. You know that the lead base you are building by providing free consultations has the problem which can be solved with your service. It creates a great opportunity for the upsell in the future.
If you use WordPress, you can create the landing page, where you can place like Bookly or other online booking systems to automate the process of appointment scheduling.

2 Start blogging

You need visitors on your website to get clients or even leads online. You can’t optimize conversions if nobody visits your website. Blogging in combination with SEO is one of the proven ways to increase your website traffic. It takes time to see the results, but if you write regularly and you cover topics which are interesting for your potential clients, it will pay off. But don’t put quantity over quality. It’s much better to write one or two articles per month, which will be interesting and will share some news, or will explain how to solve the problem. Don’t forget about SEO, use or tools like Semrush or Ahrefs to find keywords people use when they search the topic you are writing about. You need to use those keywords in heading, title and in the article itself. Keep writing, and you’ll see more visitors and clients in some time.

3 Run an ad campaign

This method requires a budget, but it’s definitely worth testing. It’s the fastest way to address the message to your potential audience and gather the market feedback. Once you find your audience, you will get more clients online. Nowadays there are plenty of options you can choose from to advertise your product or service. You can test more traditional ways of advertising by placing banners on websites, where you think you could find some clients. For such purposes, you can use the service like BuySell ads to agree with website owners directly. You could try programmatic advertising with Google Adwords, Bing when it comes to contextual ads or even banner ads available across their display networks. Programmatic advertising provides you with targeting options, which allow you to define the audience, who should see your ads, which will lead to better ROI and conversion rates. Programmatic advertising is also available within Social networks, but when it comes to social, you can also try influence marketing. And don’t forget to use tracking to analyze which channels work best for you to optimize ad campaign and budget for better results.

4 Write a case study

If you already have clients, you can write a case study with them. Once it’s ready, you can use it to attract new visitors and improve conversion rate. With a case study, you can describe the problem the client had and how you helped to solve it. It creates social proof and trust because your clients speak for you and they show the results they managed to achieve working with you. Besides you can use sase studies to create more content like a blog, social posts, infographics, etc..

5 Build partnerships

Build partnerships with other companies and brands you don’t compete. By doing that you will leverage their marketing activities to promote your brand. For example, if you are a professional photographer you could partner with wedding consultants, some photo studios, Instagram bloggers, etc. to promote your services. Typically it’s a mutual partnership and you can even agree on some sort of commission.

It’s not an ultimate list of things you could do to get more sales online. But it’s a good starting point. The good thing about these tips is that you can start implementing them right away. Share how you get clients online in the comments.

Original post:

“How Do I Start A Business With No Money in 2019?”

Blog

0 Comments

People love to ask, “If you were starting from scratch in 2019 with no budget, what would you do?”

And I always say the same thing.

GET A JOB.

The Myth Of Starting a Business With No Money

If you’re thinking about starting a business, and the first thing that pops into your head is, “How can I do it without spending a dime?”

Let’s just cut the crap and fast forward 6 months.

You will fail.

I understand you’ve seen other irresponsible entrepreneurs talk about how easy it is to start a business with no budget.

And maybe you’ve even seen some case studies from people that say something like, “YEA BUT I STARTED WITH NOTHING!!!!!!!!!!!!!!!!! AND LOOK AT ME! IM SUCCESSFUL!”

It’s called survivorship bias.

You only hear from the people who succeeded. What about the other people who failed?

“But Derek, I’m sure it’s possible, right?”

Sure.

It is possible.

But here’s the problem:

If you’re thinking about starting a business and the first thing you’re thinking about is “how do I do it with no money?”

You’re thinking about the wrong things.

You need to think about your CUSTOMER.

What are you going to do for them that makes their life better? More enriched? More fulfilling?

SOLVE THAT PROBLEM!

And you won’t regret it.

Now do me a favor.

Share this.

And tell me what you think in the comment section.

The Power of a Word

Blog

0 Comments

Words are singularly the most powerful force available to humanity.

Yehuda Berg

There’s a famous saying that a picture paints a thousand words. And it does. Art illuminates the world around us in a way that words would often struggle.

Yet at the same time, a single word can change the world in ways a picture never could, both positively and negatively.

Love. Hate. Birth. Death.

Four single words that can have a profound effect on anyone they relate to at a given time.

Our words have impact, and yet all too often we throw them around freely, as if we can take them back at any time.

But we can’t.

That’s the side effect of words being easy to come by, yet difficult to let go of when used in anger, or to promote fear, or to bully.

If I say to my wife, “I love you”, it can inspire warmth, and safety, and completeness.

However, one small change – “I loved you” – makes the sentiment completely different, and instead instils coldness, loneliness, and incompleteness.

My Word is Faith

We live in an online world where words can be dished out like the endless food at an all-you-can-eat joint.

Where people fear no repercussion, because they’re thousands of miles away.

The result of this “power” can be devastating, with people taking their own lives to end the deafening hatred following them with every step.

And to what end result? So we can feel powerful for a snapshot in time?

So we can say we’re “real men or women”?

As I type this, my kids are downstairs playing video games together. Soon, my wife will return from work and we’ll begin counting down the hours to Christmas Day, and all that entails.

While I’m not a religious person, I do believe in faith, and whatever form that takes for people around the world.

For me, faith means believing there is more good in the world than bad.

Faith means believing the darkness we allow to grow around us will finally abate as new generations take up the battle.

One word. Multiple uses and power.

In this holiday season and beyond, what will your word be?

My 2015 Year In Review: Successes, Failures & Lessons Learned

Blog

0 Comments

Magento Alternatives – Which One Is Right For You?

Blog

0 Comments

Magento is one of the most favored e-commerce platforms used by all over the world. There are three different platforms provided by Magento to its users Enterprise Cloud Edition, Enterprise Edition, and Community Edition. It might be really popular among businesses of all sorts, but some customers might not be satisfied with it.

Well, here we are to help you find alternatives. If you are looking for one of those, then you are at right place.

Reasons for switching:

When Magento started, there weren’t many other sites for, and people found it as a new and unique idea for marketing. Hence, it became really popular. But nowadays you have e-commerce software that captures to different purposes.

You also has to take into account that you might need to hire developers to customize your platform. For example, developers who have experience in and Java might be expensive and not so easy to find.

Characteristics of e-commerce software to consider

When you are looking for e-commerce software solutions, consider these points while deciding which platform you are going to choose.

Close source or open source platforms:

The most used close source includes Abode products or Microsoft windows while the open source includes Mozilla Firefox browser and Linux. The close source provides protection and customer support while the open source lacks them.

Cost:

Open sources are free of cost and does the same work as the close sources do for many hundreds of dollars. But there is a greater chance of open sources running you into unpleasantly high fees.

Distinct characteristics:

Always look for the site that provides plugins with whom you can work. This will broaden your potential and value.
Knowledge about technology:

If you, don’t want to hire any web developers then closed source options become limited for you. If you know coding yourself, then you can use open source shopping carts. They will be the cheapest yet useful. Here is a list of some of the Magento alternatives:

Shopify:

It is one of the best choice as a replacement. The e-commerce company has its headquarters in Ottawa, Ontario. It is stated that about 600,000 merchants were using it back in 2017. Just a click of a button and there you are with your own site; that’s how easy it is to use. It gives its users many services like marketing, shipping, and payments. You can even run a small online store.

It provides you with unlimited space for storing your products. Being really inexpensive makes it one of the best solutions around and only costs twenty-nine dollars per month whereas standard plan costs about seventy-nine dollars every month.

Though it provides plenty of plugins, extensions, and applications, it still has its drawbacks. The most important one is that it does not let you expand your website customizability, hence your control over your website is minimized.

Volusion:

According to a review, volusin is one of the best e-commerce software, therefore becoming a famous . However, it is used more by those people who are more interested in website’s operational side rather than those who are concerned with the visual or marketing side.

Unlike Shopify, it provides a greater chance of expandability and gives you more control over your website. The close source, volusion, put in a great effort to satisfy its customers and provide them the best experience. The only point for its lagging is the cost that is difficult to pay for the small business owners. Its basic offers are restricted, and you have to pay more, for the professionally designed options. The more you pay, the better it becomes for you.

BigCommerce:

The easy to use, Bigcommerce, is not just the competitor of well known Magento but also Shopify and Volusion. Big commerce does not provide its clients with the limitless characteristics and offers, but its guidelines and helplines make it worth using the site.

The self-explanatory directions that are given to the people who are new to the business, help them stand on their feet very quickly. Though it provides hassle-free setup and is well protected still its cost is quite high. Its market is not much diverse and expanded, but it still has 100,000 clients.

Virto Commerce:

Being an open source platform, it has lots of users and hence serves as a big competitor. As it is free, it is well suited for small business owners. You can create your own site via Microsoft cloud and also expand it. All its cons, make it major Magneto’s competitors.

So, that is the list of a few of the many alternatives. You can choose one that fits you. Just remember to consider all options because this is very important for the success of your enterprise.

Original post:

Page 3 of 136 1 2 3 4 5 136