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You know the quickest way to grow an online business? It’s not building a list of freebie seekers and scraping by a living with affiliate commissions. It’s not by setting up a review blog and hoping for a smidgen of traffic. Both of those are perfectly fine in some contexts, but they’re not going to build your business quickly or effectively.
The #1 way to grow your online business is to have products of your own to sell and build a buyers list. Ideally you’d use a free gift as a funnel entry-point and immediately sell a low-priced front end offer followed by a higher priced upsell. This way you build your list and generate sales at the same time.
That all sounds great, but what does it cost? Developing your own products (you’d need three for the funnel example above) costs a ton of both time and money. Especially if you want them to look great on the inside and outside. You’re looking at days or weeks of production time and thousands of dollars in payments to freelancers.
This is why Private Labelling is so attractive. Private labelling, as most of you know, means acquiring business assets (products, lead magnets, content, etc) with the rights to rebrand and distribute them as your own.
Problem is, most private label rights (PLR) content is old, ugly, and poor-quality. The production looks cheap, the videos sound weird, the eBooks would give your grammar teacher a heart attack, and the actual content is often out-dated. Bottom line: it could ruin your brand.
Luckily, one little online startup in the Midwest has made it their mission to solve this problem by creating a brand new line of high-quality, gorgeous PLR products.