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Introducing Of DFYTemplates Publicity and Press Releases Template Coupon Code

Here’s what’s included in this fill in the blank template package w/ PLR rights:

Insider’s Strategy Guide (.doc)

50 Smart Ideas for Getting Publicity (.doc)

50 Reasons to Send a Press Release (.doc)

Press Release Brainstorming Sheet (.doc)

Press Release Distribution Tracking Spreadsheet (.xls)

Media Kit Instructions, Sample and Template Call-to-Action Swipe File (.doc)

Thank You Letter Sample and Template (.doc)

6 Press Release Templates (.doc)

3 Press Release Checklists (.doc)

Here is what’s included with DFYTemplates Publicity and Press Releases Template:

ublicity is the notice or attention that the media gives you. Today, the media covers multiple channels. From television to twitter, the media can talk about you and share your story.

Publicity, press, and public relations are somewhat synonymous. They are all approaches to getting media coverage and creating a buzz about your business, within your target market. They are also often overlooked by small and medium sized businesses, who feel the marketing tactic is only beneficial to big business.

The truth is that one of the ways that big businesses become successful is because when they were smaller, they leveraged all the marketing tactics available to them including publicity.

Is Publicity Just Another Word for a Press Release?

No, publicity is not the same thing as a press release. A press release is a tool that you can use to get publicity. However, there are other ways to get publicity as well. For example, a video can go viral and get publicity for your company. You might take a controversial stance on an issue in your industry and get media attention and publicity that way. That being said, when coupled with a strong content marketing strategy, a press release is one of the best ways to get publicity.

What’s a Press Release?

Quickly, a press release is an announcement of news. Your news might be an event you’re hosting, research that you’ve gathered, a new product or service, an award or just about any other announcement that your audience will care about. The goal in a press release is to pitch your story idea to the media in the hopes that it will capture their attention and they’ll “pick it up” and cover the “story.” Getting newspaper, magazine, radio, or television coverage can have a dramatic impact on your business and a press release helps you reach a broad audience, which also contains your target market.

Do Press Releases Still Work?

With newspaper readership on the decline, you might think that the press release’s heyday has come and gone. However, in reality, the increased speed at which information travels online has made press releases more useful than ever. Editors of offline publications are busy people. They spend a great deal of time searching for news stories and assigning journalists to write them. Press releases can save them time by alerting them to potential news stories. Press releases that are written properly can be published as-is. This is especially helpful if the editors have page-space to fill and are on a tight deadline.

Those who edit online publications also have tight schedules. If they receive a good press release via email, they can simply cut and paste for an instant story. Even if they decide to add to it, most of the work is already done for them.

Many bloggers like press releases, too. Mainstream bloggers use press releases in the same way as media professionals. Personal and part-time bloggers often use them when they’re short on time but still want to give their readers content on a regular basis.

To increase your publicity, start with the tools included in this DFYTemplates Publicity and Press Releases Template Coupon Code