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Insider’s Strategy Guide:
Over 200 million people sign into their Instagram accounts each month. These users contribute over 1.6 billion “likes” to the 50+ million photos that are uploaded each day. But that’s not all the good news…brands on Instagram typically see 15-20 times more engagement than they do on other social media networks like Facebook or Twitter.
The tone and the content on Instagram is vastly different from Facebook and Twitter. While you may see plenty of political rants, arguments, and offensive statements on other platforms, Instagram’s audience is more relaxed.
These users are typically focused on posting feel-good content. The most popular hashtags on the network include…