How Social Media Automation Can Encourage Engagement

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How Social Media Automation Can Encourage Engagement
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When it comes to social media, there’s a widely held belief that automation is wrong and that all engagement should be human and one-to-one. When talking about automation, social media gurus and consultants will offer the following reasons why there may be something wrong with automation: Bots, which are fake, automated Twitter accounts, attract bots, giving accounts the aura of popularity while…